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Why isn’t Google indexing my page? 14 reasons

If you’re in search of the reply to the query “Why isn’t Google indexing my page”, it’s important to concentrate on understanding the causes of this case. There could be loads of them! This article examines three major indexing points and presents 14 potential causes that may result in them.

How do you ensure that why your web site will not be on Google? 

There are numerous reasons why your web site could not present up in Google search outcomes. Before you’re taking any motion, it’s essential to know the reason for your indexing troubles. You can accomplish that through the use of the next three strategies.

  • Google Search Console (GSC) – a free device offered by Google that accommodates numerous instruments and studies. Some of those will help you examine your web site’s indexation. 
  • – a device that means that you can examine indexation utilizing a sitemap crawl, an URL checklist, or a crawl of your total web site. It additionally means that you can schedule a recrawling of your pattern, so you possibly can simply monitor the indexation. 
  • “Site:” command – you possibly can examine in case your web page has been listed through the use of the “site:” command in Google search. Type “” into the search bar, changing “” along with your web site’s URL. 

This will present you an inventory of pages that Google has listed. Be cautious although! Using search operators doesn’t provide the full image and this technique won’t present all pages.


14 reasons why your website will not be listed by Google

Let’s check out the most typical reasons why pages are usually not listed by Google. Maybe certainly one of them applies to your scenario.

Your web page wasn’t found

This implies that Google was unable to seek out the web page on the web site. When Google will not be capable of uncover a web page, it can’t be listed and won’t seem within the search outcomes. There are three fundamental reasons why Google would possibly wrestle to seek out your web page.

Your web page isn’t linked internally  

Internal hyperlinks play a vital position in an internet site’s indexation by search engines like google like Google. When search engines like google’ bots crawl an internet site, they observe hyperlinks to find and index new pages. Internal hyperlinks, that are hyperlinks that join pages inside the similar web site, assist robots like Googlebot navigate an internet site and perceive its construction. 

If an internet site lacks inner hyperlinks, search engines like google’ bots could have issue discovering all of its pages, and this can lead to some pages not being listed. 

Want to know extra? Check out our Ultimate Guide to Internal Linking in search engine marketing!

Your web page will not be within the sitemap

A sitemap is a file that lists an internet site’s most necessary indexable pages (or all of them in some circumstances). Search engine robots can use this file to find and index the web site’s content material. 

When a web page will not be included within the sitemap, it doesn’t imply that it received’t be listed by search engines like google. However, not together with a web page within the sitemap could make it more durable for search engine robots to find and crawl it. If a web page will not be included within the sitemap, it could be perceived as much less necessary or decrease within the hierarchy. In some circumstances, this case can lead to some pages not being found, even with inner linking in place. 

On the opposite hand, together with a web page within the sitemap can assist search engines like google in two methods. It’s simpler to find the web page, and its presence within the sitemap serves as a clue that this specific web page is necessary and needs to be listed. 

Find out extra by studying our article: Ultimate Guide to XML Sitemaps for search engine marketing!

Your web site is simply too massive and it’s important to wait

When Googlebot crawls an internet site to index its content material, it has a restricted period of time to take action. When an internet site is each massive and to make issues worse, gradual to load, crawling it could current a problem for search engine bots. As a outcome, robots like Googlebot could also be unable to index all pages inside the given time restrict. This could cause points in your web site as a result of any pages that aren’t listed don’t seem within the search outcomes and don’t work in your web site’s visibility.

Learn extra about crawling by means of our article: The Beginner’s Guide to Crawling

Your web page wasn’t crawled   

When bots crawl an internet site, they uncover new pages and content material that may be added to Google’s index. This course of is crucial to make sure that pages are seen within the search outcomes. However, if a web page isn’t crawled, it received’t be added to the search engine’s index. There are a number of reasons why a web page won’t be crawled by a search engine; these embody a low crawl finances, errors, or the truth that the web page is disallowed in robots.txt.

These articles could aid you with this drawback: 

Your web page is disallowed in robots.txt  

The robots.txt file is a textual content file used to instruct search engine robots which pages or directories on their website to crawl or to not crawl. Website admin. can optimize the robots.txt to point out search engines like google which content material needs to be accessible to crawl

As a normal rule, if a web page is disallowed within the robots.txt file, search engine bots shouldn’t be capable of crawl and index that web page. However, there are exceptions to this. For instance, if a web page is linked from an exterior useful resource, it could get listed though it’s blocked in robots.txt. Another frequent mistake is treating robots.txt as a device to dam indexing. If you disallow the web page in robots.txt, it’s going to prohibit Googlebot from crawling it, but when a web page was listed earlier than – it’s going to stay listed. 

However – more often than not, the web page won’t be accessible for crawling and indexing in the event you block it in robots.txt. And in the event you uncover that your web page wasn’t crawled in any respect, it could be since you by accident blocked it with a robots.txt file. 

If you aren’t certain what to do on this scenario, be at liberty to achieve out to an search engine marketing specialist who will be capable of assist. 

Find out extra: 

Your crawl finances is simply too low

The crawl finances refers back to the variety of pages or URLs that Google’s bots will crawl and index inside a given timeframe. When the crawl finances allotted to an internet site is simply too low, it implies that the search engine’s crawler received’t be capable of crawl and index all of the pages immediately. This implies that among the web site’s pages could not present up within the search outcomes.

This is a simplified definition, however in the event you’d prefer to study extra – try our information:

Remember you could have an effect in your crawl finances. It is usually decided by the search engine based mostly on a number of components. There are many issues which will negatively have an effect on your crawl finances, the most typical being:

  • too many low-quality pages 
  • an abundance of URLs with non-200 standing codes or non-canonical URLs
  • gradual server and web page velocity 

If you imagine your web site has points with the crawl finances, you need to attempt to discover the reason for this case. An skilled search engine marketing Specialist will certainly aid you with that. 

Server error prevents Googlebot from crawling

When Googlebot tries to crawl an internet web page, it sends a request to the server internet hosting the web site to retrieve the web page’s content material. If the server encounters a difficulty, it’s going to reply with a server error code, indicating that it couldn’t present the requested content material. Googlebot interprets this as a short lived unavailability or as a difficulty with the web site; this would possibly decelerate crawling

As a outcome, a few of your pages will not be listed by the search engine. Furthermore, if this occurs repeatedly and the web site retains returning constant server errors, it would result in pages getting dropped from the index. 

If your web site has vital server issues, you possibly can evaluation these points in certainly one of GSC’s studies.

More data and proposals on how one can repair that drawback: 

If you need to examine how specific standing codes (together with server errors) have an effect on Googlebot’s habits, you possibly can find out about it in Google’s official documentation: How HTTP status codes, and network and DNS errors affect Google Search

Google didn’t index your web page or deindexed it

If Google doesn’t index a web page or deindexes a beforehand listed one, the web page received’t seem within the search outcomes. It might be attributable to technical issues, low-quality content material, guideline violations, and even guide actions. 

Your web page has a noindex meta tag

If a web page on an internet site has a noindex meta tag, it instructs Google to not index the web page. This implies that the web page won’t seem within the search outcomes.

In some situations, meta tags could inadvertently be set to “noindex, nofollow” because of a improvement error. Consequently, the web page could get faraway from the index. If that is later mixed with a robots.txt blockade, a web page won’t get crawled and listed once more. In some circumstances, it could be meant and may very well be an answer to some type of index bloat difficulty. However, we advocate being extraordinarily cautious with any actions which will disturb crawling and indexing.

Read our articles and learn to do away with pointless noindex:

Your web page has a canonical tag pointing to a unique web page

A canonical tag on an internet site’s web page instructs search engines like google to deal with the canonical URL as the popular URL for that web page’s content material. This tag is used when the web page’s content material is a replica or variation of one other web page on the location. If the canonical tag will not be carried out appropriately, it could trigger indexation points. 

You can study extra about canonical tags in our article:

For the aim of this text, please keep in mind that all unique pages ought to have a self-referencing canonical tag. A web page would possibly find yourself not getting listed if it has a canonical to a different URL. 

Your web page is a replica or close to duplicate of a unique web page

When a web page on an internet site is a replica or close to duplicate of one other web page, it could trigger indexation and rating points. If a web page is a replica of one other one, Googlebot could not index it. And even when such a web page is listed, search engines like google normally won’t permit duplicate content material to rank nicely. 

Duplicate content material may have an effect on an internet site’s crawl finances. Googlebot must crawl every URL to determine if they’ve the identical content material, which might eat extra time and assets. As a outcome, Googlebot has much less capability for crawling different, extra useful pages. 

While there isn’t a particular “duplicate content penalty” from Google, there are penalties associated to having the identical content material as one other website. Actions similar to scraping content material from different websites or republishing content material with out including further worth are usually not welcome on the earth of search engine marketing, and should even harm your rankings. 

Do you wrestle with duplicate content material? Check out our information to repair it:

The high quality of your web page is simply too low

Google goals to supply the very best consumer expertise by rating pages with high-quality content material larger in search outcomes. If the content material on the web page has poor high quality, Google could not contemplate it useful to customers and should not index it. Additionally, poor-quality content material can result in a excessive bounce price, which is when customers rapidly go away the web page with out interacting with it. This can sign to Google that the web page is irrelevant or not useful to customers, leading to not indexing it. 

Your web page has an HTTP standing aside from 200 (OK)   

The HTTP standing code is a part of a response {that a} server sends to a shopper, after receiving a request to entry a webpage. The HTTP standing code 200 OK signifies that the server has efficiently responded to the request, and the web page is accessible.

If a web page returns an HTTP standing code aside from 200 OK, it received’t get listed. As for why, it is dependent upon the actual standing code. For instance, a 404 error standing code signifies that the requested web page will not be discovered, and a 500 error standing code signifies that there was an inner server error. If Googlebot encounters these errors whereas crawling a web page, it could assume that stated web page will not be accessible or not practical, and it’ll not index it. And if a non-200 HTTP standing code persists for a very long time, a web page could also be faraway from the index. 

Your web page is within the indexing queue

When a web page is within the indexing queue, it implies that Google has not but listed it. This course of can take a while, particularly for brand spanking new or low-traffic web sites, and it may be delayed additional if the web site has technical points, a low crawl finances, or robots.txt blockades and different restrictions. 

Additionally, if the web site has plenty of pages, Google could not be capable of index all of them directly. As a outcome, some pages could stay within the indexing queue longer. This is a typical drawback which can get resolved with time, but when it doesn’t – it could be needed to investigate it additional and take motion. 

Google couldn’t render your web page

When Googlebot crawls a web page, it not solely retrieves the HTML content material but additionally renders the web page like a browser does. If Googlebot encounters points whereas rendering the web page, it could not be capable of correctly perceive the content material of the web page. If Google can’t render the web page, it could not be capable of determine sure components, similar to JavaScript-generated content material or structured knowledge, which are necessary for indexing and rating.  

As Google admits of their article Understand the JavaScript SEO basics

“If the content isn’t visible in the rendered HTML, Google won’t be able to index it.”

In some circumstances, this may have an effect on the indexing of the URL. If a major a part of your web page isn’t rendered, it received’t be seen to Google. A web page like it will possible be thought of a replica or low high quality, and should find yourself not getting listed. 

Read extra about this matter:

Your web page takes too lengthy to load

Sometimes, when shoppers ask us “why isn’t Google indexing my page” the reply is {that a} web page takes too lengthy to load. That could be additionally your case! 

If Googlebot is crawling an internet site that hundreds slowly, it could not be capable of crawl and index all the pages on the location inside the allotted crawl finances. 

Moreover, web site loading velocity is a vital issue that may influence consumer expertise and search rankings – so it’s positively a essential a part of web site optimization. 

How to get listed by Google

If your web site is totally new, it could take a while earlier than it’s totally listed. We advocate ready a couple of weeks and monitoring the scenario with instruments like Google Search Console or

If that’s not the case and your web site has ongoing issues with indexing, you possibly can observe these steps: 

  1. Start by figuring out the basis reason for the issues utilizing our checklist of doable components. 
  2. Once the trigger is recognized, make the required fixes. 
  3. After all adjustments are carried out, submit the web page once more in Google Search Console. 

If your actions don’t convey the meant outcomes, contemplate searching for the help of an expert technical search engine marketing company.

Wrapping up

If you’re experiencing indexing points and your pages aren’t displaying up on Google, you need to examine the basis causes behind this. If you need to discover the reply to your query – “why isn’t Google indexing my page” such evaluation needs to be a essential first step. 

Attempting to repair the problem with out figuring out the causes of indexing issues is unlikely to achieve success, and should even convey extra hurt than good. 

However, some indexing points might be fairly complicated and troublesome to deal with in the event you don’t have sensible expertise on this space. If the documentation we offered on this article will not be sufficient, it’s really useful to hunt assist from an expert technical search engine marketing company to make sure that the problem is resolved successfully.

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