TikTok Now: A New BeReal-inspired Feature

TikTok Now: A New BeReal-inspired Feature

What Is the TikTookay Now Feature? 

According to the platform, “TikTok Now is the newest way to be entertained and connect with others.” 

TikTookay calls it a “daily photo and video experience to share your most authentic moments with the people who matter most.” 

Not dissimilar to Instagram’s Candid Challenges, it seems TikTookay Now is taking a web page straight out of BeReal’s handbook.

Users who take part in TikTookay Now might be prompted to share a 10-second video or static photograph inside a set time interval. 

TikTookay’s additionally arrange some parameters on who can (and might’t) view your TikTookay Now posts: 

  • Anyone youthful than 18 will be unable to share their content material on the Explore feed

  • Users aged 13-15 may have commenting choices restricted to Friends solely. 

  • Users aged 18+ can select to share their posts with the broader TikTookay Now group — past their pals. 

At the second, TikTookay Now can solely be accessed immediately inside the app for US customers.

However, TikTookay might be rolling out the function to customers worldwide within the coming weeks, and hints that it will be accessible as its personal app.

So, maintain a watch out!

P. S. You can plan and schedule your TikTookay content material prematurely with Later’s administration instruments. Join 4M+ creators, manufacturers, and social media managers, and create an account at present — at no cost. 

So…What Are Our Initial Thoughts? 

Let’s be actual: BeReal is at the moment on everybody’s radar. 

It’s been reportedly downloaded 28M times since its launch in 2020 — with nearly all of these downloads in 2022. 

A small participant when in comparison with TikTok’s 3.5B total downloads, however the pace of its recognition can’t be ignored. 

And TikTookay (like Instagram) has taken discover. 

To TikTookay’s credit score, they’ve been on the forefront of enjoyable video modifying instruments and options for the previous few years — whether or not it’s Duets, Stitches, or the ever fashionable green screen.

Their objective? Keep customers engaged. So launching TikTookay Now is a predictable step.

However, it stays to be seen whether or not customers will undertake it. 

New options normally take a while to ramp up (keep in mind when Instagram first launched Stories?) however judging by a number of feedback on our newest TikTookay, preliminary reactions to TikTookay Now are…blended. 

What are your ideas? Let us know over on Later’s TikTookay account

FYI: With Later’s free weekly e-newsletter, you may stay-up-to-date on the most recent social media information and ideas! Sign up at present — in just some clicks:

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