The Best Email Marketing Tool in 2023?

The Best Email Marketing Tool in 2023?

Are you looking for one of the best e-mail advertising and marketing service for what you are promoting? Mailerlite is one e-mail advertising and marketing software program to contemplate, and this Mailerlite overview goes to delve deep into its key options, who it is best for, its limitations, how a lot it prices, and whether or not it is price your time.

Email advertising and marketing is among the greatest methods to maintain in contact along with your prospects and construct relationships.

Not solely that, but when somebody has opted into your e-mail checklist, they’re extremely in what you must provide, and you may doubtless get a superb return in your e-mail campaigns.

So, when you’re questioning what Mailerlite may do for you, let’s dive into this overview and see what it is all about.

Try Mailerlite free of charge proper now right here.

Mailerlite Review

  • Ease of Use

  • Stability

  • Customer Service

  • Price


Mailerlite is an easy-to-use, value-for-money e-mail advertising and marketing platform that lets you construct your e-mail checklist and nurture leads with efficient e-mail campaigns. It integrates seamlessly with on-line apps resembling Zapier, Stripe, Shopify, WordPress, and plenty of extra. Plus, you’ll be able to construct web sites and high-converting touchdown pages with the easy drag-and-drop editor. Try Mailerlite free of charge in the present day!


  • Easy to make use of and intuitive drag-and-drop editor
  • Generous free plan with no time restrict
  • Affordable paid plans
  • Easy automation of emails, campaigns, and touchdown pages
  • Integrates simply with different platforms


  • Limited enhancing choices when utilizing the drag-and-drop operate
  • Limited reporting capabilities in the free plan
  • Lacks a number of the superior options supplied by different e-mail advertising and marketing platforms

Mailerlite Review: What is it?

Mailerlite review

Mailerlite is a robust and easy-to-use e-mail advertising and marketing service that additionally gives a set of digital advertising and marketing instruments to assist collect e-mail addresses and develop your viewers sooner.

Not solely are you able to create e-mail campaigns, however you can too construct web sites, touchdown pages, pop-ups, and promote merchandise, all from one place.

It is straightforward to make use of and seamlessly integrates with many different net apps, so you’ll be able to create e-mail campaigns, nurture leads, and make gross sales even with little expertise.

Key Features

In this Mailerlite overview, let’s check out what options it has to supply.

There are too many options to say all of them, however we’ll deal with the principle ones. Do bear in mind that the options obtainable will range relying on what plan you are on.

Email Marketing

Mailerlite review

Inside Mailerlite, you should utilize a spread of e-mail advertising and marketing instruments and create personalised, responsive e-mail campaigns by utilizing their three completely different editors.

The drag-and-drop editor lets you transfer content material blocks round simply so you’ll be able to design stunning newsletters with out the effort of coding.

Create completely different e-mail campaigns relying in your objectives, together with:

  • Regular campaigns
  • A/B break up campaigns
  • RSS campaigns
  • Auto resend campaigns

If constructing newsletters from scratch appears an excessive amount of work, have a flick through their in depth e-mail template gallery.

You’ll discover templates for each completely different e-mail marketing campaign, together with product launches, gross sales emails, occasions, vacation celebrations, and extra.

Automation Tools

The automation function lets you ship emails routinely or have actions triggered relying on what your subscribers do.

This lets you attain your prospects on the proper time and nurture them by way of every step of their journey.

Examples embrace automating welcome emails when somebody indicators up and triggering e-mail sequences when a subscriber clicks a hyperlink, buys a product, fills out a kind, or abandons a cart.

Newsletter Editors

Mailerlite review

Mailerlite supplies three varieties of intuitive e-mail editors, permitting you whole management over your e-mail design. These embrace:

  • Drag and drop editor. Easy to make use of, even for learners. Just decide up a block, drag it to the place you need it in, and drop it down for enhancing.
  • Rich textual content editor. This editor lets you create private, plain-text emails with the choice to embed movies, quotes, countdowns, and extra.
  • Custom HTML editor. Here you’ll be able to design customized newsletters by writing code or importing your personal HTML code.

Website Builder

Mailerlite even gives a drag-and-drop web site builder that lets you construct a weblog or private web site rapidly and simply.

Simply drag and drop content material blocks round, and add textual content, buttons, widgets, pictures, and extra.

Create a number of pages, customise the navigation bar, and appeal to leads by including pop-ups and sign-up kinds.

Landing Page Builder

Landing page builder

Build customized touchdown pages to draw and convert guests.

Choose from one of many many templates and customise it with the drag touchdown web page editor.

You may even use the e-commerce integration to attach a touchdown web page to your on-line retailer or the Stripe integration to promote digital merchandise, subscriptions, and paid newsletters.

While the drag-and-drop editor is simple to make use of, it does have some limitations, solely with the ability to transfer blocks into the set, locked positions.

However, it is nice for learners who wish to create touchdown pages with minimal design expertise.

Signup Forms

Email sign-up kinds are important to construct your e-mail checklist and increase conversions.

You can create customized sign-up kinds in Mailerlite that match your model and spotlight necessary messages.

These kinds will be embedded in your web site or set as pop-ups when a customer performs a particular motion.


Analytics Mailerlite

Track the efficiency of your e-mail campaigns by utilizing the analytics function.

You can observe metrics resembling:

  • Opens
  • Clicks
  • Click to open charges
  • New subscribers
  • Conversion charges of your kinds and web sites

Alongside this, you’ll be able to arrange A/B break up campaigns and observe which one is performing one of the best.



It’s simple to combine your Mailerlite account with varied different net purposes.

Just click on on the ”integrations” tab to seize your Mailerlite API key, which can be utilized to connect with the third-party instruments of your selection.

By doing this, you’ll be able to enhance the performance of your web site and/or touchdown pages. An instance is that by connecting to Stripe, you can begin promoting paid subscriptions and digital merchandise.

Mailerlite Review: Is it Safe to Use?

Yes, Mailerlite is secure to make use of. They won’t ever promote or hire your information out to third-party purposes.

Mailerlite information is saved in a storage middle in the European Union and has an connected safety certificates of ISO 27001.

Who is Mailerlite Best For?

Because Mailerlite is so user-friendly, it is a best choice for small companies and on-line enterprise homeowners that need e-mail advertising and marketing instruments which can be simple to get began with.

Use Mailerlite when you:

  • Want a value-for-money e-mail advertising and marketing service with wonderful options
  • Are a small firm, blogger, or entrepreneur with minimal sources
  • Are new to e-mail advertising and marketing and need an e-mail advertising and marketing software program that is simple to make use of

Mailerlite Review: How Much Does it Cost?

Mailerlite review pricing

Mailerlite makes use of a pricing mannequin the place you pay based on what number of subscribers you could have.

You may also select to avoid wasting as much as 15% by deciding on to be billed yearly.

Here is a breakdown of the prices and options that you just get when you join with 1,000 subscribers:

  • Free plan. 1 person and 12,000 month-to-month emails. 24/7 e-mail chat assist for the primary 30 days. Key options embrace drag and drop editor, e-mail automation builder, web site builder, 10 touchdown pages, pop-ups, and sign-up kinds.
  • Growing Business. $9/month or $108 billed yearly. 3 customers and limitless emails. 24/7 e-mail assist, all of the options in the Free plan, plus limitless templates, promote digital merchandise, auto resend campaigns, and limitless web sites.
  • Advanced. $19/month or $228 billed yearly. All the options in the Growing Business and Free plans, plus stay chat/e-mail assist and superior options resembling Facebook integration, promotional pop-ups, a number of triggers in automation, and extra.

Does Mailerlite Have Support?

Yes, Mailerlite gives completely different ranges of buyer assist relying on the plan you choose.

Free plan customers get entry to 24/7 e-mail and chat assist in the primary 30 days. After that, you’ll be able to entry the Mailerlite group to ask questions.

Those on the Growing plan get 24/7 e-mail buyer assist, and the Advanced plan customers can profit from 24/7 e-mail and chat assist.

What Are the Limitations of Mailerlite?

While Mailerlite is an easy-to-use e-mail advertising and marketing service, extra skilled entrepreneurs and web site homeowners could really feel it’s restricted.

For instance, the web site builder and touchdown web page builder does not enable for as a lot flexibility as some devoted web site builders.

Another Mailerlite limitation is that it isn’t very best for internet affiliate marketing. In its phrases of use, it states that affiliate hyperlinks are acceptable, however internet affiliate marketing is not.

This implies that utilizing affiliate hyperlinks often must be okay, however when you plan to do internet affiliate marketing recurrently, you could not get your account permitted.

Mailerlite Review: What Are the Alternatives?

While Mailerlite is a good e-mail advertising and marketing service with a beneficiant free plan, it at all times pays to have a look at the options.

Here are a couple of completely different e-mail advertising and marketing platforms you may wish to contemplate:



ActiveCampaign supplies e-mail advertising and marketing, advertising and marketing automation, and gross sales CRM instruments that can assist you develop your viewers.

It’s a well-liked choice for small to medium-sized companies who need barely extra superior automation instruments and reporting information.

They provide varied cost plans based on your objectives, resembling gross sales and/or advertising and marketing, and you’ll select from the Plus, Professional, and Enterprise plans relying on the scale and funds of what you are promoting.

Try out ActiveCampaign right here.

Brevo (Formerly SendinBlue)


Brevo is a platform that helps you construct buyer relationships by way of e-mail advertising and marketing, SMS, chat, and extra.

Its most important options embrace Whatsapp campaigns, chatbot, stay chat, e-mail automation, sign-up kinds, Facebook advertisements, and touchdown pages.

Choose from 4 methods to construct what you are promoting, together with advertising and marketing, conversations, gross sales, and transactional emails, every of which comes with free person entry and paid plans with added options.

Try out Brevo right here.

Learn extra in this detailed ShipInBlue overview.



ConvertKit is a advertising and marketing hub for creators that lets you develop your viewers, automate your advertising and marketing and promote your digital merchandise.

Inside the platform, you’ll be able to construct high-converting touchdown pages and kinds, create custom-made emails, construct automated campaigns, and combine with many alternative apps.

They provide plans for each stage of what you are promoting, together with a free plan for as much as 300 subscribers and a Creator and Creator Pro Plan that prices from $15 – $29/month billed yearly.

Try out ConvertKit right here.

Learn extra in this detailed ConvertKit overview.

Conclusion: Is Mailerlite Worth it?

At the top of this Mailerlite overview, let’s sum up whether or not it is the fitting e-mail advertising and marketing service in your personal on-line enterprise.

It has a beneficiant free plan, and the paid plans are very cheap in comparison with some Mailerlite rivals.

Beginners will benefit from the beneficiant quantity of options and the easy drag-and-drop editor to construct touchdown pages and web sites.

However, skilled entrepreneurs and web site homeowners might want extra superior enhancing performance and higher reporting options that include different e-mail advertising and marketing platforms.

If you are still uncertain, why not join the free plan and take it for a check drive?

Try out Mailerlite free of charge in the present day.

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