Telegram is a globally accessible messenger. Its app is out there for Android, iOS, macOS, Windows, Linux, Smart TV and it additionally has an online utility. Telegram customers can ship textual content, voice, and video messages, make voice and video calls, share information of assorted codecs (as much as 2GB per file), geolocations, completely different stickers and emojis, contacts, go dwell, create and comply with channels. The messenger additionally has an elective paid subscription — Telegram Premium, with some additional options.
Today, WhatsApp stays to be the preferred messenger in the world, Facebook* Messenger takes 2nd place, and Telegram rounds out the highest-3. At the start of this 12 months (2023), it appeared as the most popular messenger in such nations as Armenia, Belarus, Cambodia, Iraq, Kazakhstan, Kyrgyzstan, Jordan, Latvia, Moldova, Russia, Ukraine, and Uzbekistan.
In this text, we are going to attempt to perceive what the Telegram viewers is like in 2023.
GEO
Despite the truth that Telegram is the preferred messenger in over 10 nations, the core viewers remains to be positioned in Russia or with Russian-speaking customers scattered world wide. This is because of the origins of the platform and the preliminary distribution market — the builders of the app come from this specific GEO.
However, it doesn’t imply that you should use Telegram solely to work together along with your Russian-speaking viewers. For instance, in response to Respond.io, in 2021, Telegram was the preferred messenger in Spain, Italy, and surprisingly, in Ethiopia, amongst others.
That’s why one of the best factor to do can be conduct correct analysis in your target market and work out the relevance of this messenger for them.
Demography
Gender
Unlike many different social platforms, the gender distribution on Telegram outweighs the male viewers. However, the gender hole is getting smaller from 12 months to 12 months. As of this 12 months, the state of affairs is as follows: there are 58% male customers and 42% feminine customers on Telegram.
Age
Telegram cannot be known as a messenger for children — there are each youngsters and retirees utilizing the messenger. Its viewers is sort of various, so it may be known as a mass product. The largest age group is customers from 25 to 34 years previous — its share is nearly 30%. The share of customers over 35 y.o. is 45%.
Account age
According to the TGStat survey, the vast majority of Telegram customers have a protracted historical past of interplay with the messenger. 22% of their respondents have registered in the final two years, 43% have been utilizing Telegram for 3–5 years, and one other 35% got here to the platform greater than 5 years in the past.
Social standing and discipline of labor
Field of labor
On Telegram, you may encounter individuals from any sphere. This 12 months, the prime-5 fields of labor appears to be like the next approach:
- IT and the Internet — 20.6%
- Marketing and PR — 11.9%
- Manufacturing — 7.4%
- Commerce — 7%
- Education — 6.8%
Therefore, right here you’ll find your target market, whoever they’re.
Education
It’s fascinating that 62% of Telegram customers have gotten greater training, 14% are graduating this 12 months or are having their postgraduate research. Nearly 15% of Telegram’s viewers are schoolchildren or are getting greater training. Therefore, we are able to choose that the messenger has fairly a mature and educated viewers.
This comment could be helpful in constructing technique of communication with Telegram audiences.
Income and firm place
As for his or her earnings, Telegram audiences are various. Almost a 3rd of Telegram customers earn lower than $590. Another third makes between $590 and $1180. 21% of the viewers earns over $1960 and 6.6% earns over $3920 per thirty days. 17% of customers haven’t any supply of earnings.
About 44% of Telegram customers are employed in non-managerial positions, 13% are managers, and 5.5% personal their very own companies. The share of those that work as self-employed is 17.2%. The unemployed are about 20%, and they’re principally not schoolchildren, however retirees.
Channels subscription by class
85% of the viewers use Telegram to study the information. Every second person subscribes to a channel about politics, and each third — to some superstar channels. 45% of customers learn their mates’ and members of the family’ microblogs.
As Telegram recognition grew, microblogging has moved right here from much less profitable platforms. An analogous state of affairs could be seen in company communication: 19% of customers learn native channels for the staff of their firms.
Conclusion
Of course, WhatsApp is the undisputed chief amongst messengers world wide, however in some GEOs it’s simply not as well-liked, not less than in phrases of promoting, gross sales, and networking. If you need to attain new audiences, it is best to use as many channels of interplay as doable and Telegram messenger might be one in all them.
