Surfer SEO - The Ultimate Onsite Optimization Guide for 2023

Surfer SEO – The Ultimate Onsite Optimization Guide for 2023

Last Updated on April thirtieth, 2023

Do the very best factor about on-web page SEO? Control.

As an skilled SEO skilled and founding father of Diggity Marketing, I do know firsthand the significance of on-web page optimization in attaining increased search engine rankings.

Even with a small price range, you possibly can see actual outcomes with on-web page optimization. You gained’t get the #1 spot in a single day, however you possibly can nonetheless rise within the ranks with fewer backlinks than your opponents.

There are two methods to take care of on-web page optimization: you are able to do it by yourself and construct nice content material from scratch, or you should use instruments that velocity up your optimization work. Like we do.

In this information, you’ll be taught extra about Surfer, an SEO software that focuses on on-web page optimization. You’ll additionally get a step-by-step information on easy methods to use the software to create higher content material, fill content material gaps, and rank increased for your chosen key phrases.

Since Surfer SEO launched in 2017, it’s been wonderful to look at the corporate develop so shortly. I’ve labored with them to develop numerous options of the platform (corresponding to Terms to Use) and it’s been nice to be a part of this innovation. So a lot in order that, I made a decision to formally put money into the corporate and be a part of their cap desk, so now we will work even nearer collectively to enhance the software and develop new merchandise.

What Is Surfer?

Surfer is an SEO software that analyzes why prime pages are rating properly for your key phrase. Based on that data, you’ll have the ability to work out what it’s good to do to create content material that can assist you to outrank your opponents.

Surfer helps in two methods:

  1. Creating/outsourcing new optimized content material
  2. Optimizing current pages

The Surfer Content Editor analyzes your content material construction, key phrase utilization/density, phrasing, and extra, evaluating them to excessive-rating outcomes for the identical key phrases. Then, it gives you with tips on easy methods to construct content material that has the precise construction and wording to point out up on web page 1.

There’s additionally the Keyword Analyzer, with Audit and Terms to Use options that assist you to optimize current pages.

Rounding out the Surfer SEO software equipment are the Keyword Research and Common Backlinks options—I’ll talk about all these in full element later.

Surfer Recommendations In Action

How does this software assist you to optimize your content material? And what are you able to anticipate from Surfer?

Let’s take one in every of my personal pages for instance. I’ve an SEO teaching touchdown web page that was ranked at #1 endlessly. All of a sudden, it had dropped to #2.

After plugging it into Surfer, I discovered that my touchdown web page content material was too lengthy…and thus I reduce it in half. The Terms to Use characteristic additionally let me know that my phrase utilization was off.


Tweaking the touchdown web page boosted the web page again to #1, and now it’s at the same size to different excessive-performing pages.

surfer seo high performing pages graph

Here’s one other instance: in November, I turned my Affiliate Networks web page into an article and adjusted the densities of related phrases based mostly on Surfer’s suggestions. The subsequent day, I checked my key phrases and noticed this:

affiliate network keyword snapshot

My web page jumped to the highest three after my tweaks.

Similarly, Matthew Woodward had an especially complete review of SEMRush that clocked in at a whopping 26,000 phrases and was ranked #7. Surfer informed him to take away 22,000 phrases…or almost 85% of his content.

While it sounds counterintuitive to cut back your lengthy-kind article to a “regular-sized” one, his evaluate jumped to the #1 spot…the following day.

These are three examples of Surfer providing you with insights on pages which can be at the moment doing properly with their content material as a way to use the identical rewarding practices.

Instead of making an attempt to outsmart Google or work out their algorithm, you possibly can simply check out what works, and observe that result in a better rating.

Correlation SEO In On-Page Optimization

Now that what Surfer can do, you’re most likely pondering, “How does Surfer know which ranking factors are the most crucial for SEO?”

Unfortunately, Google and different engines like google aren’t clear about their algorithm. Enter correlational SEO.

Correlation SEO analyzes numerous rating components in an effort to decide which of them have the largest affect on rating. Surfer’s information comes from reverse engineering the search engine outcomes web page (SERP)—it appears at what prime-performing pages are doing that you just aren’t.

Instead of providing you with imprecise recommendation (“long content is better than short content”) or ballpark figures (“intention for 1,000-2,000 phrases per article), Surfer gives suggestions which can be based mostly on pages that already rank for your goal key phrases.

And this extends to extra than simply phrase rely. Surfer additionally appears at what sorts of pages rank greatest (e.g. lengthy-kind vs. fast solutions), what sort of media they comprise (e.g. graphics, lists, and so forth.), what subjects they cowl, and what phrases and phrases are mostly used.

Surfer wasn’t the primary correlational SEO software to hit the market.  Cora and Page Optimizer Pro got here earlier and are each distinctive instruments as properly.

One of the foremost criticisms of correlation SEO is that correlation doesn’t imply causation—simply because a competitor is rating whereas utilizing sure practices, it doesn’t imply that these practices are the rationale they’re rating.

But by optimizing your content material in order that it’s related (however increased-high quality) than the content material that Google ranks on the prime, you usually tend to take the highest spot.

The trick is to know which pages to match your self to, so that you just aren’t introducing the fallacious form of change.

Choosing The Proper Competitors For Your Work With Surfer

Although it sounds smart to have a look at the highest ten outcomes for your evaluation, you’ll find yourself getting numerous imprecise information and ineffective suggestions.

If you’ll select your opponents incorrectly, the “optimization” may very well damage your rankings.

John from Freedom Bound Business discovered that out the laborious manner. When he didn’t pay a lot consideration to selecting the correct opponents, his web page dropped from rank 25 to rank 41. When he certified opponents accurately, his affiliate evaluate bought bumped up from the second outcomes web page to the primary.

daily ranks graph september - october 2019


What does this inform you? There isn’t any level in evaluating oranges to apples, and the identical rule applies to competitor evaluation.

To get essentially the most out of Surfer’s correlational SEO instruments, look into pages which can be much like yours, and don’t examine your self to web sites that aren’t.

Here’s a fast information to selecting the best opponents:

  • Don’t examine your self to excessive-authority websites like Wikipedia or Amazon (until you’re a web site of this stage, after all).
  • Find web sites, pages, or opponents which can be inside the similar area of interest or have the identical format (e.g. evaluate websites, blogs, and so forth.).
  • Avoid listings and directories whereas optimizing for native SEO.
  • Look on the phrase rely of prime pages and exclude outliers.

Once you do the above, your information shall be way more correct.

Use Case No. 1: Building High-Quality Content From Scratch

Now that extra about correlational SEO and Surfer, it’s time to place your information to the take a look at. Create a brand new web page for your goal key phrase utilizing Surfer’s Content Editor software.

Automate Your Content Brief

Content Editor allows you to create tips for your copywriter that features all of your necessities like key phrases, subjects, and optimum phrase rely. I’ll present you easy methods to create complete briefs that define your necessities and make it simple for your writers to grasp.

Preparing a great transient the normal manner is numerous work. You need to manually analysis your opponents, extract some fundamental information about key phrases, and observe good SEO practices—issues that may take numerous time.

Here’s another manner:

1. Type Your Keyword And Location

When working with Surfer, you all the time begin with a key phrase and site. In this case, our goal key phrase is “cordless circular saw” and our location is the United States. You may also select to activate NLP Analysis for extra phrases and phrases solutions from Google API (extra on this later).

Surfer SEO - The Ultimate Onsite Optimization Guide for 2023 Content Editor 1

Once the evaluation is completed, you could find your question within the historical past log beneath the enter. Open it to entry a customization panel.

2. Choose Pages To Compare Against

The customization panel has 5 sections: pages to incorporate, content material construction, phrases to make use of, matter and inquiries to reply, and notes.

Let’s begin with the “Pages to include” part. By default, Surfer checked the highest 5 pages.


These prime 5 pages are your benchmarks. Pick URLs which can be natural competitors for your web page. Exclude pages that rank excessive due to their extraordinarily excessive authority, pages for completely different enterprise fashions, and pages that focus on a special search intent. Also exclude phrase rely outliers or pages which have phrase counts which can be manner shorter or longer than the others.

Basically, all the things I already informed you about choosing comparisons. Here.

Check out this instance for an affiliate evaluate:


3. Let Surfer Determine The Word Count

Surfer mechanically recommends a phrase rely based mostly in your chosen opponents, however you may also customise it when you desire. However, when you selected your opponents properly, there shouldn’t be a lot motive to regulate the quantity. Content size is important—Surfer calculates phrase and key phrase density based mostly on it, so be cautious when modifying it!


After you save your modifications, the common size will seem within the necessities part.

4. Incorporate The Suggested Words And Phrases

In addition to phrase rely, Surfer additionally checks the highest-performing pages for phrases and phrases related to your web page.

Surfer makes use of its personal algorithms to reverse-engineer the highest phrases and phrases that it is best to embody in your content material. If you selected the NLP possibility at first of the method, Google NLP API shall be a significant factor in calculating your suggestions.


Avoid content material hole points through the use of all the advised phrases(or as many as doable).

Enable “Show range of use for all terms” to keep away from under- or over-optimization.

You may also use the “Add term” button so as to add secondary key phrases (a.okay.a. related search phrases) that you would additionally rank for, hitting a number of birds with one stone.

Add terms

From the instance above, the key phrase “battery circular saw” seems in 15 out of the highest 20 pages (75%) which can be in my SERP for “cordless circular saw”.

This is the way you optimize for a number of key phrases directly.

Pro tip: Include secondary key phrases in your headings or a minimum of point out them inside the physique textual content. For extremely related key phrases. It needs to be sufficient to rank for them.

Be cautious with including too many secondary key phrases that even have your predominant focus key phrase inside. It may register as over-optimization and key phrase stuffing.

5. Answer People’s Questions

In the “Topics and questions to answer” part, you’ll discover scraped “people also ask” questions. Use these inquiries to create a top level view or transient for your author—these are the questions that they’ll attempt to reply whereas writing your content material.


If there aren’t any questions like this for your goal key phrase, Surfer appears for related key phrases with related questions. You may also sort your individual customized subjects and inquiries to reply.

Pro tip: If it’s doable, add an FAQ part inside the content material.

Implement FAQ Schema correctly to extend your possibilities of buying larger (and, due to this fact, extra eye-catching) snippets within the search outcomes. Here’s what it appears like within the SERP, utilizing one in every of my very own weblog posts:

FAQ schema serp section

As you possibly can see, wealthy formatting like this takes up more room within the SERP, making your web page stand out from the remaining.

6. Add Notes And Make Sure You Get What You Need

If there’s anything you’d like your copywriter to know or consider when writing), you possibly can embody it within the “Notes” part. This additionally helps you consolidate all the data in a single place in order that it’s not scattered throughout numerous communication channels like emails, chat, Trello boards, and so forth.


7. Share Guidelines With A Copywriter

Your work is completed, now it’s time to ship your define to your author. Finalize your tips, and share them by way of this button:

Surfer SEO - The Ultimate Onsite Optimization Guide for 2023 Capture

They will have the ability to entry the Content Editor without having your login particulars or a Surfer account, however they gained’t have the ability to change the transient necessities.

When they begin writing, Surfer will immediately replace the variety of occasions a author has used a phrase or phrase. Once they’re finished (and so they’ve adopted your transient), it ought to look one thing like this:

Surfer SEO - The Ultimate Onsite Optimization Guide for 2023 8 Content And Terms

You don’t need to manually rely the phrases/phrases, so it takes only some minutes to evaluate.

Pro tip: Many firms use Google Docs for content material creation. There is a Surfer Chrome extension that provides you the performance of Surfer (suggestions and all) with out leaving Google Docs.

Publish Your Content

Now that you’ve accomplished your content material, it’s time to publish it and monitor the outcomes. After every week or two, use a rank tracker or Google Search Console to verify your progress and discover out which key phrases you now rank for.

You also needs to look for key phrases the place you’re near breaking into the highest ten, then (as time goes on) run audits within the SERP Analyzer to get suggestions on easy methods to enhance your content material—extra on current content material optimization within the subsequent part!

Use Case No. 2: Optimizing Existing Content

The audit software is your largest ally in terms of fast on-web page optimization. To get to your audit, add the web page within the “Compare with competitors” part. To illustrate, I’ll be utilizing my very own article on this area, which ranks at #11 for “organic seo services” within the US.

Surfer SEO - The Ultimate Onsite Optimization Guide for 2023 Capture 3

Before you hit the “Audit” button, you must put together just a few issues first.

Audit Your Page Against Top URLs

By default, Surfer analyzes the highest 5 pages for your key phrase. If you need to be extra exact (as it is best to), you possibly can decide your individual pages for evaluation.

Start with excluding all pages from the principle view.

Next, go web page by web page and manually embody those that serve related intent and are good benchmarks. Include as many as are related to your evaluation.

Organic Competitors

Then, click on the “Audit” button to begin optimizing. Focus on the next elements:

  • Comparing phrase rely
  • Reducing content material hole by mentioning lacking phrase entities
  • Checking the “red flags” that Surfer factors out

1. Review Word Count

Click on “Audit” and begin the evaluation. Review the size listed underneath “Terms to Use”. If the content material is longer, take into account having it revised.

Let’s see how my “organic seo services” web page is doing towards the pages I picked:

Surfer SEO - The Ultimate Onsite Optimization Guide for 2023 3 Word Count

According to this, we will see that my content material is lengthy sufficient, nevertheless it could possibly be longer. Based on this data, I can do one in every of two issues:

  1. Leave it as is; OR,
  2. Add round 500 additional phrases and incorporate the lacking phrases.

The advised vary is from the common phrase rely of the highest 5 (vary minimal) to the very best phrase rely plus 10% (vary most).

Depending in your timeline, price range, present rank, and different components, you would select both of the 2 choices. In my case, I didn’t contact the content material as a result of the individual in 1st is getting away with shorter content material.  When in Rome.

2. Reduce Content Gap With Terms to Use

“Content gap” describes any subjects/phrases/phrases that your opponents embody of their content material that you just don’t embody in yours. You can pinpoint content material gaps utilizing Surfer’s Terms to Use software, which studies the commonest phrases within the prime-performing SERP pages for your goal key phrase.

Some name it TFIDF, Surfer calls it Terms to Use.  It’s all (just about) the identical factor.

If you choose into NLP Analysis from the principle SERP Analyzer dashboard, you’ll find NLP-enriched entities from at the moment-rating content material, excluding the pages you eliminated.

Always begin with content material size optimization first earlier than shifting on to Terms to Use evaluation. Because key phrase density and utilization rely upon how lengthy your content material is, it would change drastically when you resolve so as to add or take away phrases.


In my instance, Surfer discovered that I used sure phrases way more often in comparison with my opponents. It additionally confirmed me the lacking phrases that I can use to make the article longer and extra complete.

To see which key phrases want your consideration essentially the most, type by motion.

Remember, you don’t have to repair all of the Terms to Use errors directly. You can begin with simply the phrases, then transfer on to optimizing one other web page—monitoring the progress out of your small modifications within the meantime.

Reducing the content material hole and optimizing your key phrase use can considerably affect your efficiency and rank, and you might not even must make extra modifications.

3. Place Keywords Where They Belong

In SEO, it’s not simply which phrases to make use of and what number of occasions to make use of them that matter—the place you utilize them issues, too. Keyword placement is taken into account an vital rating issue, and you should use Surfer to determine higher placement alternatives.

Scroll down the web page to seek out the part for density and utilization in segments. It will inform you when you’re lacking a precise key phrase within the H1 or meta-title. Fixing this can be a nice but easy manner to enhance your on-web page alerts.

placing keyword guide

Based on the graph beneath, I checked my article for the variety of precise key phrases within the physique. In its present state, it meets the advised vary, though I may afford so as to add one other precise key phrase or two. If filling the content material hole doesn’t provide the outcomes you need to see, and you’ve got some alternatives for extra precise key phrases, you possibly can come again to this one and optimize it.

exact keyword rank graph

Partial key phrases are vital as properly, particularly when precise key phrases weren’t often utilized by the highest-rating pages. This occurs greater than you suppose.

You can discover examples of fine partial key phrases highlighted in standard phrases and standard phrases sections.

partial keyword graph surfer seo

4. Structure Your Content

Page construction is an oblique rating issue as a result of it impacts readability and customer bounce charge. A tough-to-perceive web page construction discourages readers, leading to much less time spent on the web page…and decrease rankings.

Surfer has a software that may inform you in case your content material is properly-structured, based mostly on the highest-rating pages.


For my article, Surfer really useful that I scale back the variety of bolded parts on the web page. This is merely a suggestion, after all, and it’s nonetheless your prerogative whether or not to behave on them or not. Since bolded content material isn’t that massive of a deal for me (or rankings basically), I left it as is.

Pro tip: Before you decide and begin implementing modifications, analyze the basis reason for your potential issues. Not all of those “problems” require fixing, particularly if the fee to repair it’s greater than the profit you’ll get.

5. Look Into Page Speed Insights

Website efficiency closely impacts guests’ satisfaction, and it could be a related sign for Google. Check your web site’s load velocity compared to your opponents.

If your pages are loading too slowly that could possibly be a serious motive why you aren’t rating properly.

But typically, the information will present you that your opponents are rating regardless of having slower loading speeds. In that case, you possibly can depart it as is.

surfer seo page speed insight

As you possibly can see, my web page has considerably faster load occasions (℅ WP Speedfix) in comparison with the highest-performing pages within the SERP. There’s nothing to enhance right here.

6. Progressive Content Optimization

Congratulations, you’ve completed auditing your pages!

But as with most SEO efforts, on-web page isn’t “finished” per se. You ought to all the time revisit your most vital pages on a periodic foundation. I select quarterly.

Google tweaks its algorithm on a regular basis and your opponents are additionally consistently enhancing.

Make certain that your content material is up-to-date and optimized.

7. Test Results

The strategy of optimization is fairly easy. But how have you learnt your modifications truly made an affect?

By testing the outcomes, after all.

I’ll present you what I imply via two of my very own take a look at instances. I selected two articles with two completely different predominant key phrases (“organic seo services” and “local seo solutions” respectively) and ran them via the Surfer audit. Both pages have been optimized with phrases obtained via NLP (extra data concerning the recent NLP update right here).

Here’s what occurred:

Test Case 1: “Organic SEO Services”

14th of January

The web page ( had been fluctuating between rank 20-ish and rank 100 (one thing f’d up was occurring).

The audit confirmed that there was an enormous content material hole and a lacking precise key phrase within the H1. The Content Editor confirmed that there have been dozens of key phrases lacking.

sixteenth of January

We completed revising the content material, which was then despatched off to be listed. Below is a earlier than and after of the Content Editor, the place you possibly can see that we tried to include as most of the key phrases as doable and get utterly inexperienced.


twentieth of January

We checked the web page efficiency after just a few days. The web page shot as much as rank 3 for the goal key phrase and remained there. 

organic seo page performance

Test Case #2 – Local SEO Solutions

twentieth of January

The web page ( persistently ranked between fifth-sixth place. A fast audit revealed tons of lacking phrases in my content material. An NLP evaluation fetched key phrases that sounded apparent however have been additionally lacking from the web page.


This time, I attempted one thing completely different—I used Google Docs and the Surfer Chrome extension in order that I may edit instantly in my Drive with out lacking out on any performance. The suggestions are the identical whether or not you’re utilizing the Content Editor or the extension.

Here is what I despatched to indexation, with roughly 80% of the phrases within the inexperienced:

Google Docs and the Surfer Chrome extension

Results have been quick. The web page jumped to #2 and remained there. This instance demonstrates pure optimization towards NLP Entities.

pure optimization results surfer

Use Case #3: Explore Which Ranking Signals Matter And Which Don’t In Your Niche

The Audit characteristic is nice if you would like easy, actionable steps to enhance your content material. But when you take pleasure in complete SERP information, you should use the SERP Analyzer. The SERP Analyzer appears at over 500 rating alerts, providing you with loads of perception to work with.

Access the SERP Analyzer software, which is true subsequent to the Content Editor software. Plug your key phrase and site, entry the principle view, and take a look at the graph. For this case, let’s use the key phrase “keyword cannibalization” and the US as a location.

keyword cannibalization graph analysis

The graph reveals you correlations between place in SERP and a particular rating issue—on this case, the correlation between phrase rely and rating.

Before you begin enjoying with the graph, it’s good to hold just a few issues in thoughts:

  1. Next to every potential rating issue, there’s a small visible that means how sturdy the correlation is. More inexperienced bars imply a powerful correlation. Yellow, crimson, or all grey signifies that the components are much less vital. However, these are merely solutions, so it’s as much as you to take them into consideration or not.keyword structure guide tab
  2. By default, the chart presents as much as 50 of the highest rating pages. You don’t have to have a look at the correlation between all of them, although. You can concentrate on the primary 20 or 30 outcomes. This will assist you to pin down a sample with out overwhelming you with an excessive amount of information.
  3. Use the attention icon subsequent to the URLs within the SERP beneath the graph. Again, you don’t need to analyze pages with a mixture of search intent, content material sorts, and lengths. Even one outlier (e.g. a skyscraper article with hundreds and hundreds of phrases) can skew the entire evaluation.

search intent analysis

This correlational evaluation, finished accurately, can provide you nice perception into the components which may be value . It hurries up the method of determining which components it is best to bear in mind whereas additionally doing an in-depth content material audit.

Strong and straightforward-to-spot correlations usually tend to seem in homogenous SERPs, however don’t conflate correlation with causation! Learn easy methods to determine patterns and depend on your judgment when making vital selections.

In the case beneath, you possibly can see that there are many excessive-rating pages which have extra phrases than these in decrease rankings, which might lead you to imagine that longer is best.  You may also see that articles which can be too lengthy additionally are inclined to rank decrease, so it is best to keep away from prolonged content material for this explicit key phrase if you wish to rank increased.

search results position chart 1

Use Case #4: Optimize For Multiple Keywords (At The Same Time) With Cluster Analysis

You can use Surfer’s Keyword Research Tool to seek out key phrases with related SERPS—that’s, related pages are rating for multiple key phrase. If the identical URLs rank for the identical key phrases, it’s a fantastic indicator that they’re related and straightforward to take over, even with the identical content material. This may also assist you to construct supporting pages with topical relevance that can increase your “money page”.

Analyze Similar Keywords

In the Keyword Research Input, plug in your predominant key phrase and localization. Press enter to entry the dashboard.

Analyze Similar Keywords snap

Surfer suggests related key phrases based mostly on their database of overlapping search outcomes. In the instance beneath, you possibly can see that there’s a 75% similarity between the principle key phrase “seo audit” and the secondary key phrase “seo audit site”. This signifies that 75% of pages within the SERP for “seo audit” and the SERP for “seo audit site” are roughly the identical!

If all these pages managed to rank for these two key phrases, there’s a really massive probability that you would rank for them too. It’s as much as you to resolve if you wish to goal each key phrases with one web page or with a community of pages.

network of pages seo audit analysis

If you discover that some key phrases have very nice SERP similarity, use them as your secondary key phrases to get extra visitors.


Run Multi-Analysis for Your Keywords

If you aren’t getting many related key phrases, then the multi-evaluation characteristic will come in useful. Here’s what it’s good to do:

Step 1

Add fascinating concepts to the clipboard from the key phrase record. Based on them, Surfer will present you a broader record of key phrase concepts.

surfer broader list of keyword ideas

Step 2

Click the “Research” button and uncover dozens of solutions. You will have the ability to verify the similarity between all of your researched phrases and the advised ones by hovering over the max similarity proportion contained in the desk.

keyword research similar percentage count

I’ve simply discovered a brand new matter – free website positioning audit on-line – you possibly can discover the area of interest even deeper.

Step 3

You can type solutions by their estimated search quantity, max similarity, and the variety of related key phrases. For this course of, type by the variety of related key phrases—the upper the quantity, the larger your possibilities of concentrating on this key phrase with only one rating article.

number of similar keywords seo audit

For my “seo audit”-related key phrases, Surfer generated a pleasant record of phrases I may use on my web page. There’s a excessive likelihood that any of those may improve my natural visitors.

Pro tip: To get extra subjects/questions or key phrase solutions, you possibly can simply add extra related key phrases to the clipboard. This will instruct Surfer to tug from a wider set of knowledge.

Analyze Similar Questions

Surfer extracts questions from the record of comparable key phrases, which may assist you to uncover an inventory of questions extremely related to your predominant question.

Analyze Similar Questions kw research

You can use them as inspiration when creating a quick for your author. They may additionally assist you to spot extra visitors-constructing alternatives for current content material.

question and keword guide ideas

Like with related key phrases, you possibly can type questions by the similarity rating or the estimated search quantity.

Use Case No. 5: Find Backlinks Your Competitors Have And You Don’t

Surfer is before everything an on-web page optimization software, however additionally they have an fascinating off-web page characteristic: frequent backlinks.

With frequent backlinks, you’ll get an inventory of domains and pages that a minimum of two of your prime 20 opponents have a hyperlink from. And since you’re solely figuring out backlink alternatives from excessive-rating pages, you assume that these are high quality backlinks.

Analyze Common Backlinks

Surfer gives you with a set of domains which can be generally linked to your prime 20 opponents. Under the graph, you’ll discover a “Common backlinks” tab that can present you an inventory of hyperlink alternatives for your area:

common referring domain search

Through the frequent backlinks software, you possibly can connect with the most common and powerful domains for your hyperlink-constructing technique. To get the precise referring URLs, simply click on on the quantity within the “competitors with link” column.

Dive Into Missing Common Backlinks

The Audit software additionally helps you determine lacking frequent backlinks, or backlinks which have been acquired by your opponents however will not be in your profile.

missing common backlinks list

Export the information and get to work on link acquisition and placement. It needs to be simple since these domains are generally linking to related opponents—you already know what the hyperlink sort is and the place it’s positioned.


Now you understand how helpful Surfer will be within the arms of a talented SEO in terms of on-web page optimization and content material creation. You’ve discovered easy methods to:

  • Write or outsource optimized content material utilizing Surfer’s Content Editor
  • Optimize your current pages to achieve and even get well rankings with the Audit characteristic and correlational SEO
  • Find new key phrases to get extra visitors, even with the identical quantity of pages
  • Discover backlink alternatives based mostly on hyperlinks that your opponents have and also you don’t

Whether you’re a small enterprise making an attempt to DIY your SEO or an SEO company wanting for fast shopper options, this course of information will assist you to use Surfer to your benefit. Bookmark it, learn it, attempt it, and tweak it to your wants! Just remember the next vital takeaways:

  • Surfer isn’t a treatment for horrible content material. If you go for troublesome key phrases or have low-high quality articles, no white-hat instruments or strategies might help you get the outcomes you need.
  • Don’t attempt to outsmart Google with for much longer articles than your potential guests want. Longer isn’t all the time higher, and there are extra environment friendly methods to spend your price range!
  • Reducing the content material hole in your web page might help you repair your rating considerably, and it needs to be one of many first optimizations it is best to make.

If you need to improve the effectiveness of your current pages and the success charge of latest content material, I wholeheartedly recommend trying Surfer. I really imagine that this funding will provide you with some unbelievable returns.

Got Questions or Comments?

Join the dialogue here on Facebook.


Matt is the founding father of Diggity Marketing, LeadSpring, The Search Initiative, The Affiliate Lab, and the Chiang Mai SEO Conference. He truly does SEO too.


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