Prompt Engineering: The AI-Opening Truth for the Future of Content Writing | by Teodora Maksimova | May, 2023

Prompt Engineering: The AI-Opening Truth for the Future of Content Writing | by Teodora Maksimova | May, 2023

What is immediate engineering and why that you must grasp it (+ case examine)

Teodora MaksimovaThe Writing Cooperative

Photo by Brooke Cagle on Unsplash

Repeat after me, “AI isn’t going to steal my job. I have something, it doesn’t possess.

I have:

  1. Personal Experience
  2. Emotional Intelligence
  3. Genuine Perspective
  4. Real-life knowledge of life after Sept. 2021”


Ok, glad we’re on the identical web page.

In a world the place AI-generated content material lurks in each nook, that you must be ready. That preparation is available in the type of the very important talent of immediate engineering.

Prompt engineering is mainly the skill to speak to AI software program in a means that produces the outcomes and content material you need.

Below, I’ll cowl what makes a very good immediate, why AI is helpless with out us people, and the way immediate engineering is the essential bridge between our enter and AI’s capabilities.

… and prompts are your greatest buddy.

The dialog isn’t actually about AI vs people, however fairly AI and people. And I’ll show it to you with 4 easy info.

AI lacks:

  • Personal expertise — with out it, AI loses its credibility. People need to know that you just’ve really misplaced weight with the keto weight loss plan you’re advising them to attempt. They don’t care about the nitty-gritty of ketosis. They need your expertise. In his e-newsletter, one of my favourite copywriters — Eddie Shleyner — lately illustrated that main distinction with a single comparability. He requested AI to explain the feeling of assembly your new child youngster. The consequence? I’ll allow you to be the decide.
Image by creator (screenshot from the VeryGoodCopy e-newsletter)
  • Emotional intelligence — with out emotional intelligence, writing might be too bland and ‘dry.’ Emotional intelligence enables you to join on a private stage with the reader and empathize with them. It creates a human-to-human interplay that feels genuine.
  • Genuine perspective — nobody likes political correctness. Not actually. Having a real perspective on occasions, conditions, and even folks is what provides a touch of authenticity and that means to content material. Without it, it’s all simply type of… meh.
  • Information accuracy — regardless of how far it’s come, AI platforms like chatGPT nonetheless lack up-to-date info. In truth, it may possibly solely entry information revealed earlier than September 2021. Basically, it nonetheless doesn’t understand how the complete covid factor performed out, nor that Prince Charles obtained promoted. You, on the different hand, do. Your fact-checking expertise matter now greater than ever earlier than.

The proper immediate mixed with the 4 issues above might be your superpower. But why prompts, actually?

The outcomes of my crew’s one-month AI experiment

As a crew supervisor in a division of 60 writers and editors, it’s my responsibility to maintain monitor of what’s occurring in the trade. And since AI is going on in every single place, we needed to take a look at simply how good it’s.

To monitor the effectiveness and examine the capabilities of AI software program (chatGPT 3.5 and 4.0), we ran an experiment (technically, we’re nonetheless working it, however don’t inform anybody). The purpose was easy — can we use AI to assist enhance our productiveness and concept technology, and would our output be higher?

We took one month to check and evaluate over 100 articles written manually vs. AI-generated.

We set the following short-term KPIs:

  • Time spent writing a traditional 300–400 phrase article manually versus utilizing AI + handbook enhancing. Applying our inside tips to each situations.
  • Replicability — is AI constant in its output versus our in-house writers’ consistency?
  • ‘Meat’ — is there sufficient meat in the content material. Meaning, is the info we want there or is all of it fluff?

And you already know what we discovered?

The one variable all of it circled again to was immediate engineering. The proper immediate may generate a tough draft in as little as 3 minutes. The fallacious or incomplete immediate may take as much as 30% longer than writing all of it manually.

The lesson is straightforward. To use the full capability of AI, you need to grasp your prompts. If you’re not critical about honing that talent, you could as properly be losing your time throwing darts in the darkish.

Now that we’ve established what units us aside from AI turbines, it’s time to give attention to the bridge between people and AI content material — prompts. In easy phrases, prompts are the messages we feed into AI software program with directions on the sort of content material we want.

Let’s say you want a brand new article for your journey weblog. If you go on chatGPT proper now, you could sort in one thing alongside the traces of “Write me a 500-word blog on the history of green tea,” and also you’d generate a good article.

But when you use one other immediate with extra context, like “You are an experienced blogger with a passion for green tea. Write a creative 500-word article on the history of green tea to feature in your travel blog,” you’d get a very completely different factor.

Image by creator (screenshot collage from chatGPT)

Go on, attempt it your self, and see the distinction.

Understanding who your content material is for and what’s the perspective of the particular person writing it’s one factor. But relaying that message by means of your immediate is all the things. And that’s why immediate engineering is one of the most in-demand expertise in content material today.

Quality prompts = more cash

Now, give it some thought in phrases of hourly charges. Because let’s face it, that’s what we’re right here for. An skilled and accredited author might earn $500 for an article/submit that takes them ten hours to finish. That’s roughly about $50/hour.

If AI may also help you scale back that course of to 2 hours as an alternative of ten, that might be $250 an hour. Which is a 5x improve. Even in case your pay will get lower in half for utilizing AI, you’d nonetheless be getting $125/hour. It’s a win-win for everyone — the enterprise proprietor saves cash, and you find yourself making more cash for the time you invested.

AI can’t substitute a human author’s enter

The case examine I did with my crew proved one thing we had solely theorized about earlier than. Good prompts can’t flip a foul author into a terrific one. They can nevertheless flip a very good author into a greater one. It takes a talented author to create high quality prompts that generate ample content material and content material concepts. Expertise makes all the distinction.

To create good prompts, you first must have realized and practiced the talent of writing with out AI.

Learn to do the math with out the calculator, if you’ll. Only then will you have the ability to really consider AI’s output. The artwork of tweaking and enhancing that immediate so it delivers precisely what you and your viewers/purchasers want is the place your writing expertise is significant. That’s a talent whose worth will solely improve with time. A portray is nothing if it lacks an eye fixed to understand it. You’d be that eye.

And talking of worth, Google’s EEAT algorithm will proceed to reward high-quality, customized, unique content material which suggests the want for content material high quality will solely develop. And so will the want for creator/author experience.

Is that actually the query?

When AI got here to the scene, many writers noticed it as the enemy. Others noticed it as a possibility. Regardless of the way you have a look at it, understanding its capabilities is half the battle. Whether you need to use it to chop down writing time and give attention to fact-checking and enhancing, or desire to make an informed resolution to not incorporate it — you need to proactively examine it.

Platforms like chatGPT and Bing AI are solely the starting of what would form the future of writing. You can stick with your outdated methods and ignore the complete AI wave. But you may as well select to do it after you’ve examined how AI can and may’t allow you to.

At the very least, AI is an element of the world we presently stay in. As such, we should acknowledge it exists. Refusing to do it received’t make it go away. But accepting its assist could make a optimistic distinction. Maybe.

I’m not saying use AI for all the things you do. I’m saying examine it so you may perceive what you’re up in opposition to or shoulder to shoulder with (relying on the way you see issues).

I hope this gave you some meals for thought (and experimentation).

Thank you for stopping by!

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