Blog2Social Blog – Tips for social media marketing, sharing, scheduling, cross-posting

Must-Have Video Tools for your Marketing: Create & Promote

In our world the place video reigns supreme, shoppers are hungry for fascinating visible experiences to know services. Did that users retain 95% of a message when watched on video, compared to a mere 10% when read in plain text?

Now, think about harnessing this potential as a marketer – successfully informing and interesting your potential consumers. Sounds nice, however it may be a wrestle to create high-quality, cost-effective, and pleasing movies regularly, particularly for a small enterprise. Fear not! Get prepared for your final time-saving video instruments for easy and inexpensive manufacturing and promotion. With these game-changing video instruments, you’ll be crafting compelling movies that win over new clients, day after day.

vidIQ is a great tool for video marketing

You know you wish to make nice movies. You know what your experience is. Still, you would possibly don’t know what movies you wish to make. That’s the place VidIQ is available in. VidIQ analyzes your YouTube channel in addition to rivals channels, to search out you day by day new video concepts. It additionally is aware of the perfect key phrases for your chosen subject. It reveals you the key phrases that give your model the best visibility. VidIQ helps you optimize your YouTube channel, analyze the effectiveness of thumbnails, and gives concepts for tags, descriptions, and titles.

VidIQ’s YouTube channel and e-newsletter additionally supply suggestions and methods to grasp all sorts of movies and optimize them for a wide range of platforms.


VidIQ is free for one channel and contains monitoring for three rivals and fundamental video analytics. The paid providers, Pro ($7.50/month) and Boost ($39/month), supply extra channels and extra options. A premium model on the talked about worth contains limitless channels, customers, and extra.

Canva is a great tool for video marketing

Now that you’ve got concepts and key phrases for your subsequent video, you flip to an previous buddy: Canva. Previously only a useful gizmo to effortlessly create graphics, the versatile design platform prolonged its performance to video enhancing and customization.

One standout characteristic of Canva is its skill to take away and alter video backgrounds effortlessly. Say goodbye to distracting or unappealing backgrounds that might diminish the influence of your message. With only a few clicks, you possibly can seamlessly exchange backgrounds, guaranteeing that the main focus stays on your content material and model. Whether you wish to transport your viewers to a surprising location or create an expert studio-like setting, Canva presents the flexibleness to remodel your movies with ease.

Another game-changing facet of Canva is its in depth inventory video library. Access an enormous assortment of high-quality movies proper inside the platform, eliminating the necessity for tedious searches throughout a number of web sites.

But Canva doesn’t cease at simply backgrounds and inventory movies. This highly effective software additionally means that you can add textual content, graphics, and overlays to boost your movies additional. From attention-grabbing titles to partaking captions, you possibly can simply create visually beautiful and informative movies that ship your message successfully. With Canva’s intuitive drag-and-drop interface, even these with out prior design expertise can effortlessly craft professional-looking movies that go away an enduring impression.


You can use Canva, in addition to lots of its options, inventory pictures and movies for free. When you employ it usually, you would possibly take into account the professional ($9.15/month/particular person) or the crew ($11.60/month/particular person) for much more free inventory content material and extra options, for instance AI-based design instruments.

Motion Array is a great tool for video marketing

Motion Array is the place for limitless inventive belongings. This contains beautiful inventory footage and graphics so as to add depth and selection to your content material. Using Motion Array can deliver a number of advantages to your video advertising and marketing efforts. Motion Array additionally presents an enormous library of video templates, movement graphics, and audio tracks. You can simply discover and incorporate visually interesting components that align with your model and assist you to create partaking {and professional} movies.

Whether you want eye-catching transitions, fashionable textual content animations, or dynamic overlays, Motion Array is the place for you. These results may help make your movies visually interesting and memorable. By incorporating these professional-grade visible components, you possibly can captivate your viewers and go away an enduring impression.

Motion Array additionally gives a set of highly effective enhancing instruments that may streamline your video manufacturing course of. With options like customizable video templates and pre-built results, it can save you effort and time by shortly creating visually beautiful movies. These instruments allow you to give attention to the inventive elements of your video advertising and marketing campaigns with out getting slowed down by technical complexities.

For groups or collaborators, Motion Array presents collaboration options that facilitate teamwork. You can invite crew members, assign roles and duties, and observe progress, guaranteeing easy coordination and environment friendly workflow. These collaboration instruments allow seamless communication and make it simpler to work collectively on video advertising and marketing initiatives.


Your advertising and marketing can profit from MotionArray ranging from $19,99/month. Sharing the enjoyment and dealing as a crew, it can save you a bit of cash, paying $37,50/month for two customers.

synthesia is a great tool for video marketing

Don’t really feel snug in entrance of the digicam? Synthesia is an AI-powered video era software that means that you can create realistic-looking movies by utilizing text-based scripts. It makes use of synthetic intelligence and deep studying applied sciences to generate movies with lifelike digital presenters or avatars talking the script you present. Synthesia’s goal is to simplify and automate the video manufacturing course of, making it accessible to people and companies of all sizes.

With this software, you can not solely customise your movies and select your personal avatar, it additionally permits multilingual video manufacturing in languages you don’t even communicate. Synthesia helps a number of languages, permitting you to simply create movies in numerous languages and develop your attain to a world viewers.

Creating movies this manner is, after all, a fantastically inexpensive and fast means of making movies in comparison with filming and enhancing movies with an actual particular person. However, it’s important to notice that whereas Synthesia gives an environment friendly and automatic video creation resolution, it might lack the human contact and real connection that may be achieved by conventional video manufacturing strategies. It is essential to strike a stability and consider whether or not Synthesia aligns with your model’s tone, messaging, and target market expectations.


You can begin creating your personal AI-powered movies for $30/month. This is their private plan, for greater groups they provide customized options.

Animaker is a great tool for video marketing

Animaker means that you can simply create animated movies, with none information on animating in any respect. This useful software gives a user-friendly interface and a drag-and-drop editor that makes video creation accessible to customers of all talent ranges. With its intuitive platform, you possibly can simply design and customise animated movies, explainer movies, infographics, and extra.

Animaker presents an enormous library of templates, characters, props, backgrounds, and animations that may be simply included into your movies. You can select from a wide range of kinds and themes that align with your model and tailor them to your particular advertising and marketing wants.

With Animaker, you even have full management over customizing your movies to align with your model identification. You can add your brand, select model colours, and incorporate your personal pictures and belongings. This degree of customization helps you create movies which can be in step with your model aesthetics, reinforcing model recognition and constructing a cohesive visible identification throughout your video advertising and marketing campaigns.


You can begin animating movies with Animaker ranging from $10/month. If you want movies longer than 5 minutes, a better high quality or a excessive quantity of movies per 30 days, you possibly can as a substitute select a starter ($19/month) or a professional ($49/month) package deal. There are additionally customized options obtainable.

InShot is a great tool for video marketing

The earlier instruments are nice for enhancing movies in your browser. If you wish to edit movies on the go utilizing your cellphone, InShot is a robust and versatile software that may be extremely helpful.

Just like Canva and Synthesia, InShot is extraordinarily simple to make use of. It includes a user-friendly interface that makes it accessible to each novices and skilled video editors. Its intuitive format and easy timelines allow customers to shortly navigate the software program and begin enhancing their movies with ease.

InShot helps a variety of video and audio codecs, permitting you to import and edit numerous sorts of media information. This versatility ensures which you can work with your current video footage and incorporate completely different belongings seamlessly into your advertising and marketing movies. Effortlessly create vertical movies for your tales, sq. movies for your feed or horizontal movies for YouTube or Vimeo.

With InShot, your movies won’t ever be boring: InShot presents a wide range of free-to-use music and sound results for your movies. Add music to your movies to remodel the temper, transport data and join with your viewers.


InShot and plenty of of its enhancing options can be found freed from cost. If you wish to take away adverts and watermarks and get entry to extra filters, results and transitions, you possibly can improve to professional ($3.99/month).

Blog2Social is a great tool for video marketing

Now that your video has been edited to perfection, it’s time to put it on the market! Share your video on social media to achieve your viewers successfully. Blog2Social is a social media automation software that’s completely designed for sharing all your content material on your favourite social media platforms. Unlike lots of its rivals, it doesn’t solely permit sharing textual content, hyperlinks and pictures, it additionally permits you to share movies.

Depending on the platform, you possibly can both instantly add your movies to the respective social media platforms or host them on standard video-sharing platforms like YouTube or Vimeo in addition to Facebook, Instagram, Pinterest or Twitter. You also can share your video as hyperlink posts to all of the networks that don’t permit sharing movies instantly.

You can simply tailor your social media posts to go well with every platform’s specs. For instance, by personalizing the captions and titles of your movies, or including all your essential key phrases, in addition to hashtags. Each platform has its personal distinctive options and character limits. Blog2Social will assist you to adapt your descriptions and movies in a single single workflow for all chosen platforms accordingly.

Make probably the most of your movies by scheduling your posts at the best times for visibility and engagement. You can schedule every put up for the proper time when most of your viewers is on-line. If you don’t know the perfect time for your put up, Blog2Social will schedule your posts robotically for the perfect time on every community to maximise engagement.


With the free model, you possibly can already faucet into fundamental Blog2Social functionalities and expertise the comfort of seamless social media sharing. Elevate your social media sport by upgrading to the premium options beginning at simply $7 per 30 days. This possibility means that you can share your movies per hyperlink put up. For your superior video advertising and marketing endeavors, reminiscent of publishing, scheduling and sharing your video information from your media library, Blog2Social has bought you lined with an unique add-on obtainable for simply $5.75 per 30 days.

Maximize Your Video Engagement: Harnessing the Power of Multiple Social Platforms

To actually capitalize on the potential of your video promotion, it’s important to leverage a number of social media platforms. By tailoring your video content material for distribution throughout various networks like Facebook, Instagram, LinkedIn, TikTookay, and extra, you possibly can maximize attain, foster stronger connections, and drive greater engagement. Let’s discover how one can successfully promote your movies throughout these platforms with the assistance of instruments like Blog2Social, thereby reworking your video advertising and marketing technique into a powerful success.

Why it’s best to put up movies on TikTok

  • Wide attain and engagement: TikTookay has gained immense reputation, significantly amongst youthful demographics. It presents an enormous person base and gives wonderful alternatives to have interaction with a big viewers. TikTookay’s algorithm promotes content material primarily based on person pursuits, making it simpler for your movies to realize publicity and go viral.
  • Creativity and virality: TikTookay’s short-form video format (15 to 60 seconds) encourages creativity and means that you can create fascinating and extremely shareable content material. The platform’s distinctive options like filters, results, and music choices allow you to supply visually interesting and entertaining movies that may shortly unfold throughout the platform.
  • Trend-driven content material: TikTookay is understood for its trend-driven nature. By taking part in standard challenges, utilizing related hashtags, and staying up-to-date with tendencies, you possibly can improve your possibilities of reaching a broader viewers and producing buzz round your model.

Why it’s best to put up movies on YouTube

  • Extensive attain and discoverability: As the biggest video-sharing platform, YouTube gives an unlimited viewers base with billions of lively customers. It presents wonderful discoverability by search outcomes, beneficial movies, and prompt content material, making it simpler for customers to search out and interact with your video advertising and marketing campaigns. Especially YouTube’s new Shorts, which can be much like reels and TikToks, are extremely partaking and have potential for going viral.
  • Long-form content material and tutorials: YouTube’s platform is well-suited for longer video codecs, making it preferrred for in-depth tutorials, product demonstrations, and academic content material. It means that you can showcase your experience, construct credibility, and supply worth to your viewers, resulting in stronger model loyalty.
  • Monetization and advert alternatives: YouTube presents numerous monetization choices, reminiscent of adverts, sponsorships, and channel memberships. This means that you can doubtlessly generate income from your video advertising and marketing efforts. Additionally, YouTube’s advert platform lets you attain a extremely focused viewers by exact demographic and interest-based concentrating on.

Why it’s best to put up movies on Vimeo

  • High-quality {and professional} content material: Vimeo is understood for its emphasis on high-quality and visually beautiful movies. It is a most well-liked platform for filmmakers, artists, and companies searching for a extra skilled and polished presentation of their video content material. Vimeo’s give attention to high quality may help improve the notion of your model and appeal to a discerning viewers.
  • Customization and privateness management: Vimeo gives superior customization choices for video embedding, participant settings, and branding. It additionally presents privateness management options, permitting you to decide on who can view your movies, embed them on web sites, or obtain them. This degree of management is especially invaluable for companies that wish to limit entry to their content material or share movies solely with particular shoppers or companions.
  • Analytics and viewer engagement: Vimeo presents detailed analytics that present insights into viewer conduct, engagement charges, and video efficiency. These analytics allow you to refine your video advertising and marketing methods, perceive your viewers’s preferences, and optimize your content material for higher outcomes.

Why it’s best to put up movies on Instagram

  • Visual-focused platform: Instagram is primarily a visible platform, making it good for showcasing your video content material. You can add movies to your feed, share them in Stories (as much as 15 seconds), or use IGTV for longer-form movies (as much as 60 minutes for verified accounts). Instagram’s emphasis on aesthetics and creativity means that you can seize consideration and interact with your viewers by visually interesting movies.
  • Hashtags and discoverability: Utilizing related hashtags in your video captions on Instagram may help improve your content material’s discoverability. Users can discover your movies by looking out for particular hashtags or exploring trending subjects, enabling you to achieve a wider viewers excited about your area of interest or trade.
  • Influencer collaborations: Instagram is residence to an enormous neighborhood of influencers and content material creators. Partnering with related influencers who align with your model can amplify your video advertising and marketing efforts. They can create sponsored content material, promote your movies to their followers, and assist you to develop your attain and credibility.

Why it’s best to put up movies on Facebook

  • Large person base and demographic range: Facebook stays some of the extensively used social media platforms worldwide, providing an enormous person base throughout completely different age teams and demographics. This range presents a chance to focus on and interact with numerous audiences by your video content material.
  • Facebook Watch: Facebook Watch is a devoted video platform inside Facebook that permits customers to find, watch, and interact with movies. It gives a chance to showcase your movies to a particularly video-focused viewers and profit from the platform’s algorithms that advocate movies primarily based on person pursuits.
  • Targeted promoting: Facebook’s highly effective promoting platform lets you create extremely focused video adverts to achieve particular audiences primarily based on demographics, pursuits, and behaviors. You can leverage Facebook’s in depth person information to make sure your movies are seen by the suitable individuals, enhancing the effectiveness of your video advertising and marketing campaigns.

By strategically using every platform’s distinctive options, you possibly can successfully promote your model and drive your video advertising and marketing success. To do that use video instruments and recycle your movies! Though every community has distinctive necessities for video lengths and codecs, there are some overlaps. You can, for instance, put up the identical video as a YouTube Shorts video, an Instagram Reel and a TikTookay.

There are additionally methods to recycle your movies, even when the format doesn’t match. Check out how you can repurpose your videos here.

Get began with your video instruments!

The world of video advertising and marketing presents infinite potentialities for companies seeking to captivate their viewers and drive significant engagement. With the suitable video instruments at your disposal, you possibly can create compelling visible content material, successfully promote your model, and attain your target market like by no means earlier than. Whether it’s leveraging the enhancing capabilities of instruments like Canva and InShot to craft skilled and visually beautiful movies, exploring AI-driven options like Synthesia to automate and personalize your video manufacturing or harnessing the facility of social media platforms like YouTube, TikTookay, Instagram, and Facebook by Blog2Social to amplify your attain, there’s a software for each want and objective.

Video is greater than only a pattern. It’s a robust medium that convey your model story, showcase your providers, and set up a reference to your viewers. By incorporating video into your advertising and marketing technique you possibly can create memorable experiences, improve model consciousness, and drive conversions.

Whether you’re a seasoned marketer or simply beginning out, the probabilities are infinite. Start leveraging the facility of video at this time and watch your model soar to new heights!

Read extra

Optimal social media video sizes

How to spice up your social media presence utilizing video

Christine Helmker, author and marketer for Blog2Social

Christine has been a social media supervisor, on-line marketer and blogger for Blog2Social since 2019. She studied Marketing Management at IU International University in Cologne and graduated in 2023.

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