I’m a large CoSchedule fan. I’ve used their platform since they launched in 2013, and I can truthfully say that utilizing CoSchedule was like having a full time social media supervisor for about $14 a month. Here’s the story of how I discovered a CoSchedule various.
Why I Loved CoSchedule and Why I’m Looking for an Alternative
CoSchedule is a tremendous advertising calendar — actually. But there’s (err was) a characteristic that I liked above all of the options they’ve — social media marketing campaign templates.
OMG — Let me simply gush about this characteristic for one final time
I can’t imagine that no different platform has this characteristic. It’s probably the most wonderful characteristic on the planet and I’m going to overlook it a lot.
Social media templates means that you can create a personalized posting schedule for any kind of marketing campaign that you simply do.
It means that you can create distinctive posts for each social account you may have. It means that you can match up customized pictures with customized posts. It drives engagement like loopy and when you’ve set it up, you could possibly run a marketing campaign of ANY size of time. When I inform you it’s set it and overlook it — I’m not kidding.
It took me about three hours to arrange the templates — primarily based on their examined method for which they made this superior graphic.
and after that, I can launch a social media marketing campaign (once more, for any size of time) in about 3-5 minutes. Then I click on publish and on the scheduled date and time, the marketing campaign runs. If I wish to re-run the marketing campaign — I simply go to the specified weblog submit, deliver it up once more and click on publish. That’s it.
I promise you with EVERY OTHER social media administration software it’s important to recreate the marketing campaign submit by submit; creating the messages, the photographs, and setting the instances. That’s simply how it’s.
Then Came the Twitter Monkey Wrench
I had an amazing 10 12 months run with this. Until Twitter determined to actually lower off their API and maintain a variety of social media platforms hostage. The price for utilizing the API was $500,000 per 12 months. Everyone sidled as much as the bar and paid their cash. But then, Twitter didn’t instantly give everybody entry.
Ultimately, after having NO ABILITY to ship scheduled posts to Twitter, CoSchedule determined to get rid of this characteristic from their platform.
As somebody who relied closely on CoSchedule for my Twitter campaigns, I felt crushed and left within the lurch.
My Quest to Find a Suitable Alternative
Since then, discovering the right various to CoSchedule turned my new mission. I wanted a software that met my particular wants:
- Ability to create whole campaigns that run between 1 week to 1 12 months
- RSS feeds to advertise different content material
- Promoting different articles or options from shoppers I work with
- A value of lower than $50 per month
Remember, after I simply mentioned that NO OTHER software offers you this skill — at ANY value. I wasn’t kidding. I already knew I wasn’t going to seek out something like what I had with CoSchedule, however I examined a couple of instruments to see if any would step as much as the plate.
Buffer Fell Short on Key Features
First, I attempted Buffer and its plugin. I’ve been buddies with the parents at Buffer since they began on this house. And, since I already use Buffer for varied campaigns, I hoped (past hope) that perhaps there was some kind of automated marketing campaign characteristic there that I simply didn’t learn about.
Well, there is a marketing campaign characteristic — however you actually should create every particular person submit; the copy, the mage, the schedule — EVERY. SINGLE. TIME —
I’ve achieved it —
And it took me about half-hour for every one. I imply critically — that is tedious work that ate up 10x extra time than utilizing CoSchedule. WHY? (Sorry Buffer buddies – however critically!)
I’m a bit emotional about this — however that is the equal of taking away my dishwasher, garments washer and dryer — having clear issues is important, however think about waking up sooner or later and having to clean each dish, each glass, each merchandise of clothes after which ready for it to dry.
How a lot different work would you get achieved?
Why not simply have me chop my very own wooden?
But — I digress.
As a lot as I like Buffer, the software didn’t have the pre-programmed marketing campaign characteristic I wanted, so my quest for another continued.
Unavailable Features within the Cheaper Plan in Lately.ai Kept Me Searching
Next, I attempted Lately.ai.
I LOVE LOVE LOVE the Lately.ai workforce. I’ve recognized the founder for years, I’ve used the software previously, and I’ll do something to help them…
Unfortunately, the pricing was simply too excessive for my price range, and the options I wished probably the most had been obtainable solely for enterprise customers.
This was disappointing, however I pressed on in my search.
Missinglettr: Filling the CoSchedule-Shaped Hole in My Heart
Finally, I found Missinglettr. It ticked all the correct containers, had an inexpensive value, and provided the automation options I used to be trying for.
I had evaluated Missinglettr previously and I believed it was good — however once more, NOT AS GOOD as CoSchedule and, on the time, it was dearer. Remember, I used to be paying $14 per month with CoSchedule, and Missinglettr was $39 per month for the variety of social profiles I wanted.
But now, that I’ve to change to one thing — it seems that Missinglettr is my finest, lowest-cost-highest-value various.
Here’s how Missinglettr met my key necessities:
Let’s overview these. Remember, I wish to recreate the expertise I had with CoSchedule, the flexibility to have pre-designed campaigns that I might run. The skill to customise or alternate pictures, that skill to launch a fast marketing campaign in about 5 minutes. And, to fulfill my price range of lower than $50 per month.
Customizable Automated Campaigns Driven by RSS Feeds
This isn’t excellent, however it’s going to work. Remember I might write a weblog submit and run a customized marketing campaign with the clicking of a button. The marketing campaign would begin when the weblog submit publishes. This is a crucial distinction for people who’re writing and scheduling posts out into the long run.
With CoSchedule you may create and schedule as you go — set it and overlook it.
Now, with Missinglettr, you may create campaigns, however you HAVE TO WAIT for the submit to go reside.
Not excellent – however it’s going to do.
Missinglettr will import your weblog posts (or posts from any web site you select) utilizing an RSS feed. From there, you merely create your marketing campaign.
Automatically develop your model with every bit of content material you publish – Missinglettr
If you are trying for a option to streamline your social media advertising efforts, it’s important to take a look at Missinglettr.com. This wonderful software was designed for creating strategic and automatic social media campaigns that may drive visitors for a complete 12 months! With Missinglettr.com, you may breathe straightforward figuring out that your advertising campaigns are set as much as work for you robotically.
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You can customise the automation schedule — to some extent
I’ve to say I sort of like Missinglettr’s customizations. You customise drip campaigns by merely including what number of posts you need in a particular time interval.
You can customise your posts and pictures — however that takes a variety of time
Missinglettr offers you the flexibility to customise every message. But, you don’t actually wish to try this. It’s higher to create extra evergreen messages that work for every picture. In different phrases, you wish to create a marketing campaign that may combine and match pictures to messages.
Addressing the Twitter Conundrum
Importantly, Missinglettr helps Twitter, making it a direct low-cost and efficient resolution for automated social media campaigns within the wake of CoSchedule discontinuing Twitter help.
Lastly, an important think about my consideration of Missinglettr was its affordability. Priced at lower than $50 per month, it proves that you simply don’t all the time should shell out massive bucks to get distinctive service.
One Small Issue With Missinglettr: Not All Links Work
While Missinglettr impressed me general, I have to point out that it doesn’t work with each hyperlink. I attempted utilizing it for a touchdown web page marketing campaign, however the platform wouldn’t settle for it. Although I nonetheless haven’t found out why, it’s a minor challenge given the quite a few advantages and distinctive various to CoSchedule that Missinglettr supplies.
Additional Benefits of Missinglettr
Apart from assembly my key necessities, Missinglettr presents a number of different helpful options that make it stand out from different alternate options. Some of those further advantages embrace:
- Analytics: (Only obtainable with the $39/mo plan) Missinglettr supplies insightful analytics that show you how to monitor the efficiency of your campaigns. This characteristic means that you can establish what works finest for your viewers and make vital changes for higher engagement.
- Customizable Templates: Missinglettr means that you can create personalized templates for your social media posts. This means you may keep a constant model picture throughout your campaigns whereas saving time on content material creation.
- Easy Collaboration: Missinglettr helps workforce collaboration making it straightforward for you to work with colleagues or shoppers in your social media campaigns. This characteristic permits for seamless communication and easy undertaking administration, making certain that everybody stays on the identical web page.
- Content Curation: With Missinglettr’s content material curation characteristic, you may uncover and share related articles, weblog posts, and different sources together with your viewers. This not solely saves you time looking out for helpful content material but additionally helps you determine your self as an trade professional by sharing high quality sources.
- Integration with Medium: THIS is an superior characteristic and one I’ve not seen anyplace else. Missinglettr will repost your article to Medium! I like this characteristic. Wish they might additionally do LinkedIn.
The Decision That Saved My Social Media Game
Twitter’s adjustments left all CoSchedule followers, together with myself, scrambling for alternate options, however discovering Missinglettr saved my social media technique.
With its customizable campaigns, RSS feeds, seamless Twitter compatibility, and inexpensive value, Missinglettr has turn out to be the software that turned my social media technique round.
Not solely did it meet most of my necessities, it additionally provided that cool further good thing about reposting to Medium.
While there was a minor challenge with hyperlink compatibility, the quite a few advantages Missinglettr supplies far outweigh this inconvenience.
I wholeheartedly suggest Missinglettr to anybody searching for a robust and cost-effective various to CoSchedule.
Its intensive options, ease of use, and inexpensive pricing make it a useful software for managing and automating your social media campaigns.
With Missinglettr, I used to be capable of adapt to the adjustments within the social media panorama, and I’m assured you’ll discover it simply as transformative for your social media technique.