An actual emphasis has been positioned on the gathering of first-party data.
Pairing a first-party data strategy with a one-to-one advertising and marketing strategy will assist your groups stay aligned to make sure messages are each focused and personalised. This must occur from the very first interplay on the level of ingestion.
Join data consultants as they share their views on the significance of fresh, full, and related data to optimize your CRM.
Register and attend “How to Leverage First-Party Data for a Winning CRM Strategy,” introduced by AtData.
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About the writer
Cynthia Ramsaran is director of customized content material at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over twenty years of editorial/content material advertising and marketing expertise, Cynthia’s experience spans the advertising and marketing, know-how, finance, manufacturing and gaming industries. She was a author/producer for CNBC.com and produced thought management for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s University.