ahrefs review

Is It the ONLY SEO Tool You Need in 2023?

Ahrefs Review


Ahrefs is a robust SEO instrument that provides a variety of instruments, together with key phrase analysis, website audits, content material explorer, website explorer, and many others. Its pricing begins at $99 monthly. But… is Ahrefs price your cash in 2023? Find out in this detailed assessment together with its execs, cons and options.

Ahrefs is one in every of the hottest SEO instruments, used for key phrase analysis, content material analysis, rank monitoring, website audits, and extra.

But.. there are lots of instruments on the market that provide much more options for the same value. 

Examples embrace Semrush, SE Ranking, Serpstat, and many others.

So why do you want Ahrefs over different SEO toolkits? 

In this submit, we’ll cowl the following subjects:

  • What is Ahrefs?
  • Ahrefs BEST options
  • Ahrefs execs and cons
  • Its pricing and extra

What is Ahrefs?

It gives an easy-to-use interface. Even in case you’re a newbie, you received’t take a lot time to determine find out how to entry all the instruments supplied by Ahrefs.

Here’s what its interface seems like;

ahrefs interface

As you possibly can see above, you possibly can shortly entry any instrument shortly.

But how good is Ahrefs? Is Ahrefs price your cash in 2023? Let’s discover out.

Unbiased Ahrefs Review: 5 Features that Set Ahrefs Apart from Competitors 

ahrefs review

How is Ahrefs completely different from different SEO instruments? Here are the 5 BIGGEST options that make Ahrefs distinctive from the competitors.

1. Keyword Research

No matter your area of interest, it’s important to search out key phrases your prospects seek for.

There are a ton of key phrase analysis instruments on the market. 

There are two main issues with most key phrase instruments;

  • They don’t present sufficient key phrase strategies 
  • They don’t present correct key phrase metrics similar to search quantity, CPC, key phrase issue, and many others

Here’s the place Ahrefs’s key phrases explorer comes into play.

It gives tons of of key phrase concepts from TEN search engines like google together with;

  • Google
  • Youtube
  • Amazon
  • Bing
  • Yahoo
  • Yandex
  • Baidu
  • Daum
  • Naver
  • Seznam

Within a couple of minutes, you should use key phrases explorer to search out tons of of HIGHLY related key phrases for each paid and search.  

Here’s a fast tutorial on utilizing Keywords Explorer from Ahrefs.

Once you’re on the Keywords Explorer, enter a number of key phrases that you just need to rank for.

keywords explorer

You can even choose the database the place your goal audiences are. Once you hit the search button, it would present you an outline of the key phrases the place you possibly can filter key phrases by teams.

Here’s what it seems like;

ahrefs keywords

Let’s say you need to discover related key phrases for the group “SEO tools”. Simply click on on it, and it’ll present you the entire overview for that exact key phrase.

Have a glance;

keyword overview

As you possibly can see above, the Keywords Explorer instrument will present you a ton of knowledge, together with;

  • Keyword issue
  • Keyword concepts embrace query key phrases, additionally rank for key phrases, similar phrases match key phrases, additionally ask about key phrases, and many others.
  • Search quantity of the key phrase
  • Traffic potential and rather more

To discover low-competition key phrases, filter the key phrase concepts by “Matching terms” and select a most KD (key phrase issue of 40).

Have a glance;

matching terms

Here’s the listing of low-competition key phrase concepts for the similar instance key phrase.

keyword results

As you possibly can see, Keywords Explorer suggests over 200 low-competitive key phrase concepts for the instance key phrase.

You’ll additionally discover the varied key phrase metrics for every key phrase, together with;

  • Keyword difficultly rating
  • Search Volume 
  • GV (reveals you international search quantity the place you could find what number of occasions monthly, folks seek for the goal key phrase throughout all nations)
  • TP (Traffic Potential reveals the whole search site visitors that the #1 rating web page receives from all the key phrases that it ranks for)
  • CPC (Cost Per Click reveals the common value that advertisers pay for every advert) and rather more

Whether you’re new to key phrase analysis or working a brand new web site, go for low-competitive subjects solely.

Why? They’re typically simpler to rank for. Ranking for these key phrases provides you adequate momentum to rank for larger key phrases later.

Here’s Ahrefs’ key phrase issue scale, which will be useful for you in selecting low-competitive key phrases. 

ahrefs keyword difficulty score

Our tip: Try to search out key phrases with lower than a 40 KD rating in case you’re simply getting began with key phrase analysis or working a brand new web site.

2. Site Explorer (for Competitor Analysis)

Site Explorer is a robust instrument used for in-depth competitor evaluation. 

Using Site Explorer from Ahrefs, you possibly can simply carry out the following three issues.

  • See what key phrases your opponents are rating for
  • See which web sites hyperlink to your opponents’ websites
  • Find out whether or not your opponents are doing paid search adverts

Let’s focus on how you should use the Site Explorer instrument to your benefit.

Want to search out your opponents’ best-performing key phrases? 

Simply enter your competitor’s URL in the Site Explorer and click on on “Organic Keywords” to see the listing of full key phrases that they’re rating for.

Have a glance;

site explorer

As you possibly can see, you’ll discover all the key phrases your opponents are at the moment rating for, together with the following information;

  • Keywords
  • Search quantity of these key phrases
  • CPC worth and KD rating
  • Traffic
  • Change in positions
  • SF (The SERP options that seem in search outcomes for a key phrase)

Want to discover a listing of all the backlink sources of your opponents? You can use the “Backlink profile” of the Site Explorer to search out these sources.

Here’s what it seems like;


What can you discover in their backlink profile?

First of all, you possibly can filter all the backlinks by “Dofollow,” so that you’ll get a listing of solely dofollow hyperlinks.

On the backlink profile part, you’ll discover the important information, together with;

  • Referring web page (from the place the hyperlinks are coming)
  • DR (area score reveals the energy of an internet site’s backlink profile)
  • UR (URL score reveals the energy of your goal web page’s backlink profile)
  • Anchor and goal URL

The above data is sufficient so that you can spy in your backlink sources to create 10x higher content material round these subjects. Then, you possibly can attain out to these web sites (who’ve already linked to your opponents) to hyperlink to your web page. 

Similarly, you should use the Site Explorer instrument from Ahrefs to search out paid key phrases out of your opponents.

For instance, listed here are the paid search adverts run by Ahrefs.com;

paid ads

As you possibly can see, Ahrefs is working THREE paid advert key phrases in search outcomes. Similarly, you could find paid advert key phrases of ANY web site or URL. 

3. Content Research

Do you already know why most individuals battle to extend their search site visitors?

It’s as a result of they create content material with none path.

If you need to construct a high traffic web site, be certain to search out the top-performing content material in your area of interest. Find what works and create extremely participating content material round it. It’s that straightforward.

So how do you discover top-performing content material in your area of interest?

Here’s the place the “Content Explorer” instrument from Ahrefs comes in useful.

The whole content material index dimension of the Content Explorer instrument is over 11 billion pages, and over 40 million new pages are found each 24 hours. 

Here’s what you are able to do with the content material explorer instrument.

  • Find the finest visitor running a blog alternatives in ANY area of interest
  • Identify top-performing content material that generates hyperlinks
  • Find unlinked model mentions
  • Find damaged link-building alternatives by matter and rather more

Here’s a fast tutorial on utilizing the Content Explorer instrument from Ahrefs.

Once you’re on the instrument, enter any matter and hit the search button.

content explorer

As you possibly can see, the content material explorer instrument will immediately begin displaying the top-performing pages for the matter you entered.

You can even filter the outcomes in a number of methods, together with;

  • One web page per area
  • Domain score
  • Social shares
  • Only English-based outcomes
  • Platforms similar to blogs, WordPress, eCommerce, and many others
  • Publication date, and many others

The better part? Ahrefs may even present you key metrics of the high pages, together with;

  • Domain score
  • Referring domains
  • Page site visitors, site visitors worth, and rather more

4. Rank Tracker

Keyword rank monitoring is extraordinarily essential.

Why? Tracking your key phrases helps you keep watch over the place you’re at at the moment in search outcomes and shortly act on these subjects in case your rankings drop.

Ahrefs is understood for its “Rank Tracker” instrument which offers 100% correct data in your key phrase rankings. You can simply see the place you rank in Google for any key phrase in 240+ nations. 

With their rank tracker instrument, you possibly can preserve a monitor of as much as 10,000 key phrases over time.

To get began, merely add a listing of all the key phrases you need to monitor. Ahrefs additionally reveals you key phrases that your web site is already rating for. 

Here’s what the rank monitoring on Ahrefs seems like;

rank tracker

As you possibly can see, you’ll get all the important information, together with;

  • Search quantity
  • Ranking place
  • Keyword Difficulty (KD)
  • Estimated natural site visitors
  • Ranking URL
  • SERP options (if any)

5. Site Audit

Are you battling search site visitors even after creating high-quality content material in your web site? There is likely to be SEO points in your website.

Ahrefs’ website audit instrument helps you shortly analyze your web site for each technical SEO and on-page SEO points.

With the website audit instrument, you could find out exactly what’s holding your web site from getting higher search rankings.

Quick be aware: The website audit instrument from Ahrefs can also be accessible free of charge. You’ll must confirm possession of your web site to make use of Site Audit free of charge.

To get an in-depth web site evaluation, add your web site as a brand new mission and crawl the web site.

Once the crawling is completed, it would present an in depth evaluation of your web site.

Here’s what the website audit of our web site seems like;

ahrefs site audit

As you possibly can see, your web site will get an total well being rating out of 100 (which reveals the proportion of inside URLs crawled by Site Audit that don’t have errors).

Here are some points you possibly can simply discover and repair in your web site for higher rankings.

  • Internal hyperlink alternatives
  • Internal pages
  • Indexability points
  • Redirects
  • Content
  • Social tags
  • Duplicates
  • Localization
  • Images
  • JavaScript points
  • CSS points and extra

What if you wish to carry out website audits usually so you possibly can repair points in your web site shortly? You can even schedule website audits each day, weekly or month-to-month crawls in your web sites! 

Ahrefs Pros and Cons 

Let’s discover out the Ahrefs’ execs and cons now.


  • Ahrefs makes use of its personal crawler that processes as much as 8 billion pages a day to gather information, which implies the information is extra correct than different SEO instruments.
  • Ahrefs is simple to make use of, even for freshmen, because it has an intuitive interface to entry all its instruments simply.
  • Get an in-depth have a look at the backlink profile of any web site utilizing its Site Explorer.
  • Ahrefs gives a variety of SEO instruments, making it price each penny you pay.
  • It gives an enormous database of 12.8 billion key phrases (4.9 billion key phrases in the US alone)
  • Ahrefs has the world’s largest index of stay backlinks, up to date with recent backlink information each jiffy. It has backlink information from 3.4 trillion backlinks.
  • If you’re searching for a key phrase instrument that generates correct Search Volume, Keyword Difficulty scores, and many others. – Ahrefs is only for you.
  • Offers a rank tracker, which reveals you 100% correct key phrase rankings and you may add as much as 10K key phrases to trace their rankings.
  • Its website audit characteristic helps you discover and repair your website’s SEO-related points.
  • Most SEO instruments (together with Semrush) supply key phrase concepts from just one search engine which is Google, whereas Ahrefs reveals you key phrase concepts from ten completely different strategies together with Google, YouTube, Amazon, Baidu, and many others.


  • There are not any reductions or free trials supplied with Ahrefs
  • The reporting limits are too restrictive

Ahrefs Pricing: How Much Does Ahrefs Cost?

So how a lot does Ahrefs value? Ahrefs gives the following 4 pricing packages.

1. Lite: This plan gives all the important options the place you possibly can add as much as 5 tasks (limitless verified tasks), monitor as much as 750 key phrases, and get 100,000 website audit crawl credit.

  • Best for: Beginners and hobbyists
  • Price: $99 monthly (OR $83/mo if billed yearly)

2. Standard: This plan gives every little thing from the Lite plan and options like six months of historical past, key phrase place historical past chart, SERP updates, and extra.

You can add as much as 20 tasks (limitless verified tasks), monitor as much as 2000 key phrases, and get 500,000 website audit crawl credit.

  • Best for: Freelancers and entrepreneurs
  • Price: $199 monthly (OR $166/mo if billed yearly)

3. Advanced: This plan provides you extra instruments, together with Google Data Studio integration, dashboard folders, and two years of historical past.

You can add as much as 50 tasks (limitless verified tasks), monitor as much as 5000 key phrases, and get 1.5 million website audit crawl credit.

  • Best for: In-house advertising and marketing groups
  • Price: $399 monthly (OR $333/mo if billed yearly)

4. Enterprise: This plan unlocks all the options of Ahrefs, together with limitless historical past, entry administration, listing itemizing, and rather more.

You can add as much as 100 tasks (limitless verified tasks), monitor as much as 10,000 key phrases, and get 5 million website audit crawl credit.

  • Best for: SEO businesses  
  • Price: $999 monthly (OR $833/mo if billed yearly)

Unfortunately, Ahrefs doesn’t supply particular reductions or free trials.

So what are you ready for?

Try Ahrefs Today

Ahrefs Customer Reviews | Is Ahrefs Worth It?

What do different prospects take into consideration Ahrefs? Is Ahrefs price it? Let’s discover out their evaluations from the high product assessment platforms.

On TrustRadius;

ahrefs trustradius

As you possibly can see, on the TrustRadius platform, Ahrefs bought a person score of 8.6 out of 10 stars.

On G2;

ahrefs g2

As you possibly can see, on the G2 platform, Ahrefs bought a person score of 4.7 out of 5 stars.

On Capterra;

ahrefs capterra

As you possibly can see, on the Capterra platform, Ahrefs bought a person score of 4.7 out of 5 stars.


Here are some questions that individuals typically ask about Ahrefs.

What does Ahrefs do?

Ahrefs is an all-in-one SEO toolkit that helps you analysis tons of of key phrases for a single matter, analyze any web site’s backlinks,  monitor your key phrase rankings, carry out website audits, and extra.

Who is Ahrefs for?

Ahrefs is for anybody who desires to enhance their web site rankings in search engines like google like Google. It’s an ideal SEO instrument for bloggers, eCommerce retailer house owners, freelancers, and businesses.

Does Ahrefs supply a free trial?

No, Ahrefs doesn’t supply a free trial. However, as an internet site proprietor, you may get free entry to Ahrefs Webmaster instruments, which offer insights about your web site’s efficiency in Google.

What is the Ahrefs Webmaster instrument used for?

Ahrefs webmaster instruments is a free (and higher) different to Google search console, which reveals your website’s well being, identifies key phrases that convey site visitors, provides you damaged hyperlink information, and rather more. You’ll must confirm your web site’s possession to make use of it free of charge.

Is Ahrefs price it?

Ahrefs has one in every of the finest key phrase analysis instruments in the market, with 12+ billion key phrases. It additionally gives loads of helpful instruments that can assist you with all the main SEO duties. So in case you’re severe about bettering your web site’s SEO, Ahrefs is price your cash.

Does Ahrefs supply refunds?

Related Posts:

Final Thoughts

Ahrefs is price each penny in case your aim is to search out low-competitive key phrases, repair your SEO points, and rank increased on Google.

If you’re searching for an all-in-one SEO toolkit that provides in depth key phrase information, backlink information, and competitor information – Ahrefs is a must-try.

What do you concentrate on Ahrefs? Are you going to attempt? Have any questions on this instrument? Let us know your ideas in the feedback. 

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