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EXCLUSIVE: From the music, to the cinematography, to the lighting, the advertising and past, first woman Melania Trump has deliberate “every element” of her upcoming first film, “MELANIA,” along with her agent and unique senior advisor telling Fox News Digital that her involvement in bringing her imaginative and prescient to life has been “unparalleled.”
“MELANIA,” a 104-minute film, is ready to hit the massive display screen globally Jan. 30, showing in theaters throughout North America, South America, Asia, Europe, Israel, the United Arab Emirates and extra.
TRUMP, FIRST LADY SET FOR WASHINGTON TRUMP–KENNEDY CENTER PREMIERE OF ‘MELANIA’ AHEAD OF GLOBAL RELEASE
But the evening earlier than, on Jan. 29, premiere occasions shall be hosted throughout the nation, as Amazon brings the film to theaters.
The ad campaign for ‘MELANIA’ the movie on the side of the Duomo in Florence, Italy.
Fox News Digital has learned that President Donald Trump and the first lady will attend the premiere event at the newly renamed Trump–Kennedy Center in Washington Jan. 29.
Premiere events also will be held in New York; Phoenix; Salt Lake City; Chicago; Miami; San Diego; Nashville, Tennessee; Orlando, Florida; Orange County, California; San Francisco/Palo Alto; Minneapolis; Philadelphia; Denver; Detroit; Kansas City, Missouri; Boston; Austin, Texas; Houston; Las Vegas; Dallas; and Los Angeles.
Fox News Digital has learned that Amazon executives will attend premiere events for the film.
Marc Beckman, the first lady’s agent and exclusive senior advisor — and her right-hand-man — told Fox News Digital that the first lady has been hands-on from day one.
“The first lady’s involvement and her participation on this film is unparalleled,” Beckman stated. “She is fully committed from ideation of the concept itself to the creative direction across all touchpoints.”
“As everyone knows, the first lady is a very visual person — she is best in class when it comes to style and design,” Beckman stated. “She had the idea of getting into the film industry for many, many years.”
Beckman stated that from the get-go, the first woman’s concept was “to create a very rich, cinematic experience unlike anything that has been created before. This is not a documentary. This is a film.”
“Melania” hits theaters Jan. 30, 2026. (Amazon MGM Studios)
“It is to give her fans, and Americans, and people around the world the opportunity to look into the life of a first lady who has been very, very private,” he explained.
The film will give the audience a look into the first lady’s enterprise, her philanthropic efforts and her household life, “all as she prepares to be the first lady of the United States again.”
“She brings the audience into certain moments — interacting with her husband; the U.S. Secret Service for security; geopolitical moments; moments with world leaders; and — of course, for those who want it — there is tons of fashion here.”
Beckman added: “I call it a fashion explosion. Vogue can’t keep up with the first lady’s fashion. She is undeniably the most fashionable first lady in history.”
“She brings the audience into incredible meetings that no one has ever seen before of a first lady and a president of the United States going into office — this is unprecedented access that all Americans, and people all over the world, would love to see.”
Beckman stated that the film, on one hand, is about Melania Trump.
“But on the other hand, it is about what a first lady of the United States has to do to get her family ready, on the personal side, to retake the office, on a professional side,” he stated.
Beckman detailed the unique negotiations he led with main corporations like Amazon, who finally purchased the rights, Metro-Goldwyn-Mayer, Paramount, Netflix and Disney.
The ‘MELANIA’ movie poster shown in Japan.
EXCLUSIVE: FIRST LOOK AT ‘MELANIA’ FILM
Fox News Digital has learned that Disney sought to obtain the exclusive rights to the film, as well as Netflix and Paramount. Amazon and MGM had the highest bid, purchasing the license for the film for $40 million — the largest documentary deal in history.
Beckman stressed that he negotiated the deal on behalf of the first lady while dealing with “all the studios directly.”
“Effectively, we created a bidding war,” he said. “I was able to have a very competitive bidding process between best-in-class companies.”
Beckman said the decision to select Amazon was “not only for their financial offer, but because they had the most impressive team for what the first lady wanted to create — a quality film in theaters, and later, the docuseries.”
“The docuseries will allow the first lady to unpack these stories in a much bigger, detailed way,” he said.
The first lady served as the executive producer of the film “MELANIA.” (Muse films)
As for the deal, Beckman said it was structured in a way that made “both sides very enthusiastic.”
“Amazon has been incredible,” he said. “They have been so great and so committed to the first lady and the success of this film. We’re very grateful.”
The film is directed by Brett Ratner, director of the “Rush Hour” film sequence, who labored hand-in-hand with Melania Trump to carry her imaginative and prescient to life.
“Brett Ratner has been amazed — he says it is as if Mrs. Trump has been working in Hollywood for her whole life — she’s a natural,” Beckman defined. “She has been involved in setting the tone with regard to, not just the concept, but lighting and filming.”
Post-production, the first woman was very hands-on alongside the director with enhancing, color-correcting and hand-selecting all of the songs for the film.
“Beyond that, the first lady is also involved in the developing of all of the marketing elements,” Beckman stated, noting that she constructed the trailer with the director and the Amazon group, commercials, and the advert and print marketing campaign as effectively.
Meanwhile, the first woman’s group tapped well-known style photographer Ellen von Unwerth for the images of the film.
“This is something the fashion industry will not expect,” Beckman stated. Ellen is on the high of her sport — a contemporary legend.
First Lady Melania Trump takes the audience behind-the-scenes in Trump Tower, Mar-a-Lago and at the White House. (Regine Mahaux )
Unwerth works on some of the biggest fashion campaigns for Chanel, Dior and more. She has been featured in Vanity Fair and Vogue.
“They worked together years ago on a campaign and, for obvious reasons, we thought it would be amazing to have Ellen involved,” Beckman said. “Ellen and Melania have an incredible relationship.”
MELANIA TRUMP, AMAZON PARTNER TO RELEASE NEW FILM ABOUT HER LIFE IN THEATERS WORLDWIDE
Unwerth will travel to Washington, D.C., from Europe for a private viewing of the film at the White House, Beckman said.
“Ellen personally was an orphan when she was young, and she is very fond of Melania’s work for the foster care neighborhood,” Beckman stated. “It is just an interesting part of their relationship — a sensitive component which makes their relationship even stronger.”
Meanwhile, the film is launching within the United States, but in addition across the globe in 30 international locations, together with Italy, Japan, Korea, Spain, United Arab Emirates, Saudi Arabia, Canada, Israel, Mexico, Hungary, Slovenia and extra.
“All 30 countries have an ad campaign in different languages,” Beckman stated. “Melania supervised the campaign in every region of the world.”
One advert marketing campaign, in Florence, Italy, options the film photographs on the Duomo church, he stated.
MELANIA TRUMP TO RELEASE ‘COLLECTOR’S EDITION’ OF MEMOIR FEATURING IMAGES PHOTOGRAPHED BY FORMER FIRST LADY
As for the premieres, on Jan. 29 in a number of cities, Beckman stated the first woman has deliberate “every element” of the occasions, from the presents being given to company, to the seating, the meals, the menus and extra.
“She has even created amazing packaging designs for collectible popcorn tubs,” he stated. “It is all her.”
Fox News solely obtained the trailer in December 2025, which opens with the first woman strolling into the U.S. Capitol rotunda forward of her husband’s second inauguration. She appears to the digicam in her now-iconic inauguration outfit, and says, “Here we go again.”
The trailer jumps from the first woman and president on the inauguration; to standing collectively exterior of Mar-a-Lago; behind-the-scenes of the inauguration exhibiting Barron Trump and Melania Trump’s father; to a sequence of photographs of the first woman; Air Force One; the presidential seal and extra.
‘MELANIA’ is set to hit theaters globally Jan. 30. (Melania Trump)
The famous Metro-Goldwyn-Mayer lion roars and takes over the screen.
The launch of the film comes a year after the release of her book, “Melania.” The memoir presents an intimate portrait of Melania Trump and includes personal stories and family photos she had not previously shared with the public.
“Melania” has been at the top of The New York Times’ bestsellers listing since its launch to the general public.
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Upon the discharge of the memoir in 2024, the first woman instructed Fox News Digital that writing her story was “an amazing journey filled with emotional highs and lows.”
“Each story shaped me into who I am today,” she stated. “Although daunting at times, the process has been incredibly rewarding, reminding me of my strength, and the beauty of sharing my truth.”
The first woman launched the unique “Melania” ebook together with a particular collector’s version that features images she hand-selected, a lot of which she took herself, of her residence and of varied journeys she has taken around the globe.
Brooke Singman is a political correspondent and reporter for Fox News Digital, Fox News Channel and FOX Business.
