These days, procuring can occur anytime and wherever. So it may be difficult for companies to stand out and join with new prospects. Eye-catching, distinctive imagery helps seize consumers’ consideration, however creating that content material requires a number of time and assets.
Today at Google Marketing Live, we launched Product Studio. This new instrument will assist retailers simply create distinctive product imagery utilizing generative AI proper from Merchant Center Next, our simplified platform for companies to handle how their merchandise present up on Google.
Using generative AI to make artistic product images
In e-commerce, eye-catching images are a enterprise’s digital window shows — and retailers with the correct mix of images on-line can get higher outcomes. In reality, whereas many product gives on Google have only one picture, we see a rise in each impressions (+76%) and clicks (+32%) for product gives that embrace a couple of picture.
It’s not at all times straightforward to get a spread of high-quality images, although. Businesses inform us creating life-style images will get costly and time consuming.
Our new Product Studio, designed with Google’s AI Principles high of thoughts, brings the advantages of generative AI to companies of all sizes, serving to them simply create distinctive and tailor-made product imagery without cost and get extra worth from the images they have already got. Let’s take a look at a couple of key options.
- Add customized product scenes: Create new imagery based mostly on altering advertising wants — whether or not seasonal, campaign-based or just experimental — with out the added price of recent photoshoots. For instance, a skincare firm might spotlight a particular seasonal model of a product by requesting a picture of the product “surrounded by peaches, with tropical plants in the background.”