how to start a beauty blog

How to Start a Beauty Blog & Make Money in 6 Simple Steps

Are you searching for a free information on beginning a magnificence weblog and getting cash from it? 

Blogging is likely one of the PROVEN methods to generate passive earnings on-line. Creating a web site on that matter is a no-brainer in the event you’re enthusiastic about magnificence and have experience in it.

In reality, the income in the “Beauty & Personal Care” market is round $571.10 billion in 2023 and it’s anticipated to attain $663.01 billion by 2027. (Source: Statista)

beauty market size

So in the event you’re planning to pay money for even the tiniest pie of that market measurement, magnificence running a blog is a superb manner. In this information, you’ll uncover;

  • Why begin a make-up (or magnificence) weblog
  • SIX steps to begin a magnificence weblog and generate income from it
  • A guidelines for magnificence running a blog success, and rather more

Why begin a magnificence weblog?

Here are a few of the advantages of beginning a magnificence weblog.

  • It helps you generate income on-line, as you should utilize varied strategies, resembling online marketing, promoting your personal merchandise, show adverts, and so on, to monetize your magnificence weblog
  • Build an viewers who’s in what you’re enthusiastic about.
  • You can join with a lot of bloggers world wide. Starting a magnificence weblog is a smart way to set up your self as an skilled.
  • Above all, it may be enjoyable. You can be taught and enhance new expertise resembling search engine marketing, e mail advertising and marketing, social media, and so on.

In this information, you’ll learn the way to create a money-making magnificence weblog from scratch. 

Are you excited to begin your magnificence weblog? Let’s get began!

Quick word: We will advocate a self-hosted WordPress platform for launching a magnificence weblog. It is the world’s #1 content material administration system, which is straightforward to use and provides loads of customization. 

How to Start a Beauty Blog in 6 Steps [2023 Edition]

how to start a beauty blog

1. Choose a matter

Before you even plan to begin a weblog, it’s extraordinarily vital to select a matter (or area of interest).

Here are a few questions to ask your self earlier than selecting a matter;

  • What will your magnificence weblog be about? 
  • What form of magnificence merchandise will you promote or promote to your viewers? 
  • Will you concentrate on make-up, skincare, haircare, or one thing else? 

No matter the subject, be sure to’re enthusiastic about it. Otherwise, you’ll lose curiosity and battle to generate income.

Our #1 tip is to decide ONE small area of interest with sufficient searches and worthwhile merchandise to promote.

For instance, “Curly hair care” is a small area of interest inside a  BIG market, “Hair care” with a lot of worthwhile magnificence merchandise. You can use platforms like Amazon, eBay, and so on to discover merchandise which you can promote by way of your weblog.

If you’re searching for concepts, listed below are some micro-niche concepts you may contemplate in the wonder business.

  • Eye make-up
  • Face Makeup
  • Lip make-up
  • Nail make-up
  • Hair make-up
  • Facial care
  • Body care
  • Hair care
  • Nail care
  • Sun care
  • Hair extensions
  • Hair loss prevention
  • Natural hair care
  • Curly hair care
  • DIY magnificence initiatives
  • Celebrity magnificence seems to be

These are simply a few area of interest concepts in the wonder business to get you began. It’s a higher concept to do your personal market analysis by analyzing the rivals in your business.

You may use instruments like Semrush to give you some wonderful area of interest concepts in the wonder area of interest. 

Once you’ve chosen a area of interest, it’s EXTREMELY vital to find out about that area of interest as a lot as attainable. This will enable you outline your audience, know their wants and create high-quality content material that may remedy their issues.

2. Find a area and buy webhosting

Your area identify is the KEY to your running a blog success.

It needs to be simple to bear in mind and simple to sort. Make certain the identify you decide is very related to the wonder subjects you cowl in your weblog.

You can use free instruments like to discover thrilling area concepts (which can be truly accessible on the Internet).

Just enter a key phrase associated to your matter, and the software will immediately generate a ton of area concepts.

Here’s an instance;

beauty domain tips

As you may see above, the free software generated over 4000 area concepts for the chosen key phrase.

Once you choose a memorable area identify, it’s time to decide a internet host.

Web internet hosting is the place you retailer your weblog’s recordsdata, resembling photographs, weblog posts, feedback, hyperlinks, movies, and extra.

Your internet host performs a key function in many issues, together with;

  • Website pace and person expertise
  • Keeping your web site up and working 24/7
  • Keeping your web site secure from hackers and rather more

So decide a internet host that’s dependable and reasonably priced as properly. Our suggestion is Hostinger, which is constructed for pace. It can also be the most well-liked internet host amongst WordPress customers, which thousands and thousands of individuals use.

How a lot does Hostinger WordPress internet hosting price?

Hostinger WordPress internet hosting provides the next pricing plans.

1. Single WordPress: This is the most affordable Hostinger plan, which prices solely$1.99 monthly, the place you get the next options.

  • Install 1 Website
  • 50 GB SSD Storage together with 100 GB Bandwidth
  • Free Weekly Backups
  • Unlimited Free SSL

2. WordPress Starter: This is the most well-liked plan from Hostinger, which prices you $2.99 month-to-month, the place you get the next options.

  • Install up to 100 Websites
  • 100 GB SSD Storage
  • Unlimited Bandwidth
  • Free Domain 
  • Free weekly backups
  • Free Email and Unlimited Databases

3. Business WordPress: This plan provides extra space for storing and prices you $3.99 month-to-month, the place you’ll get the next options.

  • Install 100 Websites
  • 200 GB SSD Storage
  • Unlimited Bandwidth
  • Free Domain
  • Daily Backups

4. WordPress Pro: This plan provides provides you all the things you want and prices $9.99 month-to-month, and you’re going to get the next options.

  • Install 300 Websites
  • 200 GB SSD Storage
  • Free Domain
  • Daily Backups
  • 3 GB RAM
  • 2 CPU Cores
  • Dedicated Resources, Dedicated IP Address and rather more

You can use our unique promo code ANILAGARWAL on the checkout to get an additional low cost on ALL the internet hosting plans from Hostinger. This is a restricted interval supply!

Try Hostinger Hosting Now 

All the Hostinger internet hosting plans include a 30-day money-back assure, so that you’ll get a full refund in the event you’re sad with their companies. 

3. Pick a WordPress theme

Once you’ve chosen a matter and area identify on your magnificence weblog, the following step is to set up a WordPress theme.

One of the BEST issues about is that it provides hundreds of themes, together with free ones.

If you’re simply getting began with a small finances, you may strive free choices like GeneratePress or Astra. Both these themes supply free variations with fundamental options.

However, in the event you can make investments a couple of dollars, you may go along with premium themes providing wonderful options. 

Our suggestion is Astra Pro, a light-weight and fast-loading theme excellent for any sort of web site. Astra is utilized by over 2.3 million web sites the world over.


The better part? It is extraordinarily simple to customise, even in the event you’re a newbie with zero coding expertise.

It additionally comes with a ton of highly effective options, together with a built-in web page builder, a responsive structure, entry to web site templates, and rather more. You can learn extra about it from our detailed Astra evaluate.

How a lot does it price?

Astra Pro provides the next three pricing plans.

  • Astra Pro: This plan is nice for rookies. It prices you $47 per 12 months, which supplies you entry to tons of of customization choices and you should utilize it on limitless web sites. 
  • Essential Bundle: This plan fits those that need premium web site templates. It prices you $137 per 12 months, providing you with entry to Astra Pro options, 180+ premium templates, and WP Portfolio Plugin. 
  • Growth Bundle: This plan provides you full suite of design instruments and prices you $187 per 12 months and is appropriate for businesses.

Quick word: Before spending cash, if you would like to strive the Astra theme totally free, you should utilize their free model. 

4. Install vital plugins

Installing the important plugins in your WordPress magnificence web site is sort of the FINAL step.

WordPress provides a plethora of highly effective plugins that make it simple for you to run your magnificence weblog.

The dangerous information? There are 60,000 FREE plugins accessible on the WordPress listing and lots of extra from different platforms.

And… you don’t need to use TOO many plugins both, as it might lead to slower web page loading instances. That being stated, right here’s a handpicked listing of crucial WordPress plugins you may set up in your magnificence weblog.

1. Perfect Images: As a magnificence weblog proprietor, you’ll be importing a ton of photographs in your web site. Most of your audiences can be searching your web site from retina show displays. This FREE plugin will enhance the looks of your magnificence web site on high-resolution units. It additionally helps you optimize and handle your photographs with ease.

2. Rank Math: Want to rank your content material increased in Google search? Then, you will need to set up Rank Math, which is an optimization plugin. You can specify related key phrases and it’ll recommend the place to put these key phrases inside your content material for higher rankings. It has a free model as properly!

3. WP Rocket: If you’re wanting to present one of the best expertise to your customers with sooner web page loading instances, WP Rocket is a must-use plugin. It’s a premium plugin (prices solely $59/12 months) and provides unimaginable options resembling, Caching, LazyLoad, Preload, Delay JS, Remove Unused CSS, and so on.

4. Social Media Share Buttons: Want to make it simpler on your web site readers to share your posts? Then, you want to do that plugin. It’s free and allows you to add social share icons for Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, and so on.

5. Wordfence Security: Thousands of WordPress websites get hacked each single day. If you need to keep secure from safety assaults, set up Wordfence. It has a free model as properly. This plugin provides options like an endpoint firewall, malware scanner, login security measures, and extra.

5. Start writing

Content is king.

If you need to hold your readers coming again for extra, you want ENGAGING content material in your magnificence weblog. You can create content material on something, together with How-to tutorials, interviews with others, ideas, and extra.

Fortunately, content material creation has change into a lot simpler. Thanks to content material creators and AI instruments like Jasper, ChatGPT, and so on.

If you don’t have the abilities or time to create nice content material, rent somebody, or you can even use AI instruments.

The solely factor with AI instruments for content material creation is you want to rework on the content material generated. Why? Most AI instruments don’t create unique content material; they merely rehash what’s already accessible on-line. 

Our high tip is to do key phrase analysis and discover a minimum of 10 to 20 matter concepts earlier than you start to begin writing.

You can use free key phrase instruments like Key or Ubersuggest to discover low-competition key phrases on ANY matter.

That being stated, most individuals fail to construct profitable blogs for one easy cause: inconsistency.

So how will you take care of weblog posting inconsistency?

Create a content material calendar to enable you keep on monitor together with your weblog posts. 

You can use free WordPress plugins like Nelio Content to enable you simply schedule, create, and promote content material.

Last however not least: promote your content material.

Most folks battle to enhance their weblog’s visitors as a result of they create and barely promote content material. 

Once you’ve created nice content material, you will need to promote your weblog posts so folks can discover it. You can use promotional ways, together with social media, e mail advertising and marketing, writing on Quora, paid adverts, and extra.

6. Monetize your magnificence weblog

The weblog you’re presently studying makes over $15,000 monthly.

But it took us a number of years to get there. If you’re curious, try our weblog’s earnings stories for the previous few years to see how we generate cash. 

Our suggestion is, create a monetization technique on your magnificence weblog from day one. Don’t appeal to freebie seekers. You can survive and provides the BEST content material to your viewers provided that your weblog generates some cash.

So how do you monetize a magnificence weblog?

There are loads of methods to generate income as a magnificence blogger. But we’re solely going to present you the BEST earnings sources.

Affiliate advertising and marketing

Hands down, online marketing, is a in style manner for magnificence bloggers to generate income.

Affiliate advertising and marketing is the place you promote different firms merchandise and generate income each time somebody purchases their stuff utilizing your referral hyperlinks.

The better part? It’s free, the sky’s the restrict to earnings, and you may make cash even when you sleep.

Have a take a look at one among our weblog’s affiliate product earnings;

semrush earnings

We made round half a million {dollars} from one associates program referred to as Semrush Affiliate.

Here are a few ideas that work properly in producing extra affiliate gross sales out of your magnificence weblog.

  • Pick the precise merchandise. Promote solely these merchandise that supply actual worth. It’s important to analysis and select solely affiliate applications that suit your viewers properly.
  • Write trustworthy and informative product opinions. Make certain to inform your readers in regards to the product’s professionals and cons and clarify how these merchandise may help them.
  • Don’t simply paste your affiliate hyperlinks throughout your weblog. It’s NOT going to work. Use these hyperlinks sparingly to get higher conversions. Make certain to use affiliate hyperlink disclosures. 
  • Promote your merchandise. You can use e mail lists, paid adverts, Quora solutions, and so on to promote your affiliate merchandise. If you don’t promote sufficient, it’s not possible to generate gross sales.
  • Last however not least, be affected person. Don’t count on to begin producing affiliate gross sales in a single day. It takes time. Keep writing nice content material, including worth, and being affected person; ultimately, you’ll begin noticing outcomes.

Selling your personal merchandise 

There are many individuals who’re promoting their very own magnificence merchandise together with make-up kits, skincare gadgets, hairdos, and extra.

To promote your personal merchandise, you want a SOLID following (both by way of your weblog or different channels resembling YouTube).

There are some ways to promote and market your merchandise together with manufacturing your personal merchandise, personal labeling, or dropshipping.


If your magnificence weblog will get first rate visitors (particularly from engines like google), you may associate with manufacturers to create sponsored content material, resembling product opinions.

The better part about magnificence or skincare business is there are ton of high-paying firms that pay you properly for recommending their merchandise.

To discover sponsors, you should utilize platforms like Instagram or YouTube the place you may establish influencers who’re selling magnificence, skincare, make-up merchandise. You can attain out to these produce distributors for sponsorships. 

You may make a listing of all the highest magnificence blogs and see what sort of merchandise they’re sponsoring, so you are able to do the identical.

A 5-Point Checklist to Build A Beauty Blog that Makes Money on Autopilot

Here is a QUICK guidelines that may enable you construct a profitable magnificence weblog that makes cash in the long term.

  1. Create a monetization plan. Before you begin a magnificence weblog, it’s vital to develop a monetization plan. That’s what helps you to outline your web site objectives, establish your goal market, and develop a advertising and marketing technique.
  2. Analyze your rivals. Make a listing of 10 to 15 magnificence bloggers. Find out their strengths and weaknesses. Analyze their content material and merchandise. Find out how they’re constructing their audiences and selling merchandise.
  3. Create a content material plan. You ought to have a minimum of 6 months of content material concepts. You can use instruments like Semrush to give you matter concepts. You can use AI instruments like Jasper, ChatGPT, and so on to write your weblog posts quick. Or rent somebody for content material creation.
  4. Choose recurring affiliate applications to promote. Recurring progams pay you commissions for lifetime, not simply as soon as. You can use platforms like Clickbank,, ShareASale, and so on to discover such merchandise.
  5. Promote your magnificence weblog. No matter how good your content material is, nobody will discover in the event you don’t promote your weblog. You can write useful solutions on Quora or use social media platforms.

FAQs on beginning a magnificence weblog

Here are some questions that folks typically ask about beginning a make-up weblog.

How a lot can a magnificence weblog make?

Most full-time magnificence bloggers earn between $2000 to $5000+ monthly. The earnings rely in your viewers, the form of monetization sources you employ, visitors proportion, and so on.

How do I begin a magnificence weblog?

The finest manner to create a magnificence weblog is to select WordPress, decide a area and buy webhosting. A dependable internet hosting like Hostinger prices solely $2.99 monthly (together with a free area).

What do magnificence bloggers write?

Most magnificence bloggers cowl a number of subjects, together with;
– Skincare
– Haircare
– Beauty & Lifestyle
– Makeup and extra

Why begin a magnificence weblog?

Starting a magnificence weblog helps you construct an viewers who’s in the services or products you advocate. It additionally helps make income, community with others, construct a model, and extra.

What are one of the best magnificence blogs?

Here are a few of the in style magnificence blogs to observe in 2023.
– Into The Gloss
–  A Style Album
– The Beauty Of It Is

Related Posts:

Final ideas on beginning a make-up weblog

Anyone can begin a magnificence or make-up weblog, however few folks make first rate cash.  Remember that getting cash from a magnificence weblog takes effort and time. 

You want to create high-quality content material, construct a following from day one, and be constant together with your efforts. If you’re keen to put in further effort, you may make cash out of your magnificence weblog.

So what are your ideas? Are you going to launch your personal magnificence weblog? Have any questions? Let us know in the feedback. 

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