Marketing Podcast with Louis Gudema
On this episode of the Duct Tape Marketing Podcast, I interview Louis Gudema. Louis is a fractional CMO for B2B firms, and mentors startups at MIT. Beforehand he based and grew a advertising company, and pivoted it right into a SaaS firm, rising it into one of many prime three or 4 firms in its nationwide market earlier than a profitable exit. The primary version of Bullseye Marketing was named One of many Finest Marketing Plan Books of All Time by E-book Authority. He additionally has a aspect hustle as a ghostwriter of enterprise and advertising books.
His upcoming guide is a second version of Bullseye Marketing the place he teaches methods to develop, launch, and scale a profitable advertising technique for B2B firms.
Key Takeaway:
This second version of Bullseye Marketing focuses on B2B advertising solely and highlights examples of how creativity could be carried out in B2B advertising methods. Louis emphasizes the significance of the third part of the Bullseye Marketing method, which is to create psychological availability and construct up model consciousness so that you’re prime of thoughts on your prospects and make your short-term advertising simpler.
Questions I ask Louis Gudema:
- [02:11] Why’d you write a second version? What was wanted? What’s new?
- [07:37] You discuss lots about conversion charge optimization, so inform me a little bit little bit of your considering on what you’ve seen while you’ve received folks to concentrate on that.
- [09:24] What are the numerous like channel variations even, or approaches to a B2B marketer versus a B2C marketer?
- [12:44] Concerning model advertising, how can I put money into that once I actually can’t measure it?
- [18:45] What’s your tackle AI in advertising lately?
- [21:53] You might be an creator of an ideal guide: Bullseye Marketing, however you additionally write books with, and for folks, I suppose, as a ghostwriter. Are you able to speak about your resolution to try this?
Extra About Louis Gudema:
Extra About The Company Certification Intensive Coaching:
Take The Marketing Evaluation:
Like this present? Click on on over and give us a review on iTunes, please!
This episode of the Duct Tape Marketing Podcast is delivered to you by the HubSpot Podcast Network.
HubSpot Podcast Network is the audio vacation spot for enterprise professionals who search the most effective training and inspiration on methods to develop a enterprise.
