Webinars have change into an more and more widespread means for companies to join with their viewers and share beneficial data. But what occurs after the webinar is over? That content material is usually left behind, like yesterday’s lunch. It’s time to give your webinar content material a second life, and that is the place repurposing is available in.
While over 60% of companies now use webinars to interact with their viewers, solely 20% of that content material is repurposed. This implies that a major quantity of beneficial data is being left behind. By repurposing your webinar content, you would enhance your viewers attain by up to 75%, set up your self as an authority in your trade, save time and assets, and get extra out of the content material you’ve got already created.
Benefits of Repurposing Webinar Content
Before we dive into the how, let’s discuss in regards to the why. Why must you repurpose your webinar content material? Repurposing webinar content material is like getting a second likelihood to make a fantastic first impression. Not solely does it permit you to attain a wider viewers, however it additionally has many different advantages that may assist your enterprise develop and thrive.
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Reach a wider viewers: Repurposing your webinar content material into completely different codecs, resembling weblog posts, social media updates, or podcasts, can assist you attain a broader viewers. Different folks eat content material in numerous methods. By repurposing your webinar content material into numerous codecs, you may cater to their preferences and get your message in entrance of extra folks.
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Establish your self as an authority: By repurposing your webinar content material, you may set up your self as an authority in your trade. People are likelier to belief and observe those that persistently present beneficial insights and information. By sharing your experience by means of a number of channels, you may construct a loyal following of people that flip to you for steerage and recommendation.
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Save time and assets: Creating new content material from scratch might be time-consuming and expensive. Repurposing your webinar content material saves you time and assets by permitting you to create new content material from current materials. This means you may give attention to different necessary duties, resembling participating together with your viewers, creating new services or products, or rising your enterprise.
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Improve search engine optimization: Repurposing your webinar content material into weblog posts, for instance, can assist enhance your search engine marketing (search engine optimization) by offering new pages for search engines like google to index. This can assist increase your web site’s visibility in search outcomes and drive extra visitors.
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Reduce waste: Finally, repurposing your webinar content material is an eco-friendly means to cut back waste. By getting extra out of your current content material, you may cut back your carbon footprint and reduce your environmental affect.
Repurposing your webinar content material is a brilliant, savvy means to develop your enterprise and attain a wider viewers. Whether you need to set up your self as an authority, save time and assets, or enhance your search engine optimization, repurposing your webinar content material is a wonderful technique.
Types of Webinar Content to Repurpose
We’re nonetheless working our means in the direction of the how (we promise), however earlier than that–let’s focus on the forms of webinar content material you may repurpose. There are a number of forms of webinar content material that you may repurpose to give your content material a brand new lease on life, together with:
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Transcripts: Repurposing your webinar transcripts into weblog posts or articles is a wonderful means to present beneficial insights to a broader viewers. You may use the transcript to create a downloadable PDF or eBook, which might function a lead magnet for your enterprise.
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Videos: Webinar movies might be repurposed in a number of methods. You can use clips from the video as social media posts or create a spotlight reel to share in your web site. You may embed the video in your web site or YouTube channel to attain a wider viewers.
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Slides: Repurposing your webinar slides into infographics or slide decks is a wonderful means to current your content material in a visible format. This might be particularly efficient for sharing information or statistics.
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Q&A Sessions: Repurposing your Q&A classes into weblog posts or social media updates is a good way to present beneficial insights to your viewers. You may use the questions and solutions to create a FAQ web page in your web site.
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Case Studies: If your webinar included a case research, repurpose it right into a downloadable PDF or use it as a weblog submit to share beneficial insights and data together with your viewers.
By repurposing your webinar content material in numerous codecs, you may cater to completely different preferences and attain a wider viewers. So, get inventive and assume outdoors the field to give your webinar content material a brand new life.
Tips and Ideas
Now that you recognize the advantages of repurposing your webinar content material and the forms of content material that may be repurposed, let’s dive into some ideas and concepts to allow you to benefit from your webinar content material.
How to Repurpose Content
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Start with a plan: Before you start repurposing your webinar content material, create a plan that outlines your targets, audience, and the codecs you may use. This will allow you to keep centered and guarantee your repurposed content material aligns together with your advertising technique.
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Edit and condense: Webinars might be prolonged, and not all content material could also be related or beneficial. Take the time to edit and condense your content material to make it extra concise and simply digestible.
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Tailor your content material: Tailor your repurposed content material to the particular platform or viewers you are concentrating on. For instance, a weblog submit could require a extra conversational tone, whereas a LinkedIn submit may have to be extra skilled.
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Repurpose often: Don’t let your webinar content material collect mud. Plan to repurpose your content material often to preserve it contemporary and attain a wider viewers.
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Measure and optimize: Measure the efficiency of your repurposed content material and use the info to optimize your technique. This can assist you determine what’s working and not and make knowledgeable selections about future repurposing efforts.
Repurposing your webinar content material can assist you attain a wider viewers, set up your self as an authority in your trade, and prevent time and assets. By following the following tips and exploring completely different concepts for repurposing your content material, you may breathe new life into your webinars and create beneficial content material on your viewers. So, do not let your webinar content material go to waste. Get repurposing and see the advantages for your self!
