In this episode of the Duct Tape Marketing Podcast, I interview Russell Heneberry. He is a famend digital advertising and marketing knowledgeable, digital advertising and marketing marketing consultant, speaker, and co-author of Digital Marketing for Dummies.
He’s the Founder of theCLIKK, an e mail e-newsletter about digital advertising and marketing. Russ additionally consults and trains workers of firms by his Digital Advisor program.
Newsletters have made a comeback by combining e mail advertising and marketing with content material advertising and marketing and direct response promotion. By constructing belief, offering training, and providing leisure, newsletters have the ability to nurture subscribers and join with them by creating participating content material, and efficient calls to motion. It is necessary to have a voice to draw and keep subscribers relying on the area of interest of your enterprise and never rely utterly on AI to generate content material and to take care of a human contact.
Questions I ask Russell Henneberry:
- [01:52] How have you ever seen newsletters evolve? What do you see occurring within the area on the whole?
- [03:40] There are totally different newsletters now like on LinkedIn or behind paywalls. Do you see these as approaches that might be with us for a very long time, or do you suppose the basic e-newsletter strategy continues to be legitimate immediately?
- [04:53] One factor is getting subscribers, however then holding them as a result of it’s value studying is one other one. What’s your editorial technique?
- [07:00] How do you differentiate your content material primarily based on any person who’s in a possible shopping for state of affairs?
- [09:42] Was there a time limit while you determined to make use of newsletters to suit your enterprise mannequin otherwise you began it as a traditional customary digital advertising and marketing tactic?
- [11:10] What are some methods for monetizing newsletters?
- [14:58] What are a number of the metrics that present you’re doing issues proper?
- [17:02] What strategy would possibly you advocate to any person to construct a listing?
- [20:20] Do you are feeling like you have got a unique relationship as an advertiser due to the connection along with your readers?
- [21:34] How has AI impacted content material manufacturing?
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This episode of the Duct Tape Marketing Podcast is dropped at you by the HubSpot Podcast Network.
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