You know the way some coaches and therapists appear to be throwing free stuff on the market like they don’t have something to promote?
And you know the way awkward they generally seem once they’re attempting to ask individuals for cash afterwards?
That’s as a result of they sailed into the friend-zone. They arrange their stall so everybody thinks they by no means cost anybody for something.
So if you’d like to retain your dignity, authority and your capacity to ask for fee even after you’ve chucked a load of no-cost goodies at them, you want to calibrate the connection from the get-go.
Here’s a cool means to save face once you’re giving stuff away, and justify making a free offer:
“One of us has to make the first investment if we’re going to develop any kind of working relationship.”
That units their expectations that you just’re doing this as a one-off, and as a precursor to one thing altogether extra business.