As a business-oriented social community, LinkedIn can deliver entrepreneurs as much as 2x conversions. So it’s no shock that many professionals have flocked to this platform as part of their advertising technique.
Because LinkedIn might be highly effective for skilled and enterprise accounts, many individuals use this platform as a part of their private branding efforts. And LinkedIn creator mode is usually a big assist.
In this text, you’ll be taught what LinkedIn creator mode is, learn how to flip this mode on (and again off for those who select), the professionals and cons of flipping the creator mode swap, and extra.
Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers.
LinkedIn creator mode is a setting on personal LinkedIn profiles that provides access to additional features. LinkedIn says creator mode “can help you grow your reach and influence” on the platform.
Users who often create and share content material on the platform can profit from creator mode and its extra options. Some of those options embrace:
- A Follow button changing the Connect button
- Eligibility to be featured as a advised creator
- The potential to show matters you publish about on the prime of your profile
- A bio hyperlink to make use of as a call-to-action
- Profile rearrangement to showcase the Featured and Activity sections first
- Access to LinkedIn Live, newsletters, and analytics
These options is usually a main assist to professionals seeking to generate much more attain with their LinkedIn content material.
How to activate creator mode on LinkedIn
LinkedIn creator mode is a selected setting you possibly can toggle on and off in your profile settings. This means turning on creator mode isn’t essentially a everlasting choice. If you resolve to not make investments as a lot time in LinkedIn, you would possibly select to show creator mode off.
Getting began with this mode is easy. Start by clicking Me within the prime navigation bar to entry this dropdown menu:
Click the option to View Profile. Scroll down until you reach the Resources section of your profile.
Note: This section doesn’t appear on your public-facing profile. It’s only visible to you.
Click on the Creator mode [Off] area to access more information about this mode and the option to turn it on.
You’ll see a pop-up containing a snippet of information about what creator mode has to offer. It’ll also show you a quick preview of what your profile will look like once you turn creator mode on.
Click Next to move on to the next step. Or, if you decide you aren’t interested, you can simply click the X in the top right corner.
From here, you can immediately start taking advantage of and learning more about the new features you get access to with creator mode.
First, choose up to five topics that you regularly talk about on LinkedIn.
While you can add any number of topics up to five, using all five is recommended to give a clear idea of the content you share. This can help your profile appeal to a wider audience, enticing more users to follow or connect with you.
You can also click on the four available creator tools (LinkedIn Live, Audio Event, Newsletters and Follow link) to learn even more about the features you can now access.
Once you’ve completed this section, click Turn on to switch into creator mode.
Benefits of using LinkedIn creator mode
Curious if LinkedIn creator mode is right for you? Here are five major benefits that using this setting can provide.
Turning on creator mode can help you reach an even wider audience with your LinkedIn content. LinkedIn says that accounts in creator mode are eligible for discovery, which means creator accounts may be featured as a suggested follow.
Suggested creators are featured in the Discover Hub. Users can access this by clicking the Discover more link at the bottom of the left-hand sidebar on their feed sharing recent pages viewed, groups they’re in, and more.
If you turn on creator mode, you might appear under this section for people in your industry, introducing you and your content to a bunch of potential new fans.
The additional features and benefits we’ll discuss more in-depth below can also contribute to your increased reach across the platform.
2. Detailed analytics
Tracking your social media analytics is key to understanding how your posts perform and whether your target audience engages with your content. Creator mode’s detailed analytics give you even more insight into this information.
Creator analytics includes both combined post analytics and audience analytics.
Combined post analytics showcases your content performance, including impressions and engagements, as well as your top-performing posts so you can see which content resonated most with your audience.
Audience analytics provide you with perception into your follower development charge and viewers demographics so you possibly can make sure you’re reaching the best individuals.
The knowledge you acquire from these detailed analytics may also help enhance your LinkedIn technique, resulting in even greater attain, extra followers, and, hopefully, extra conversions.
3. More profile data
Creator mode provides you entry to a extra detailed profile, which suggests extra alternatives to share who you might be and what you’re all about.
In addition to the matters you possibly can add to your profile, creator mode allows you to add a web site hyperlink on the prime of your profile. This helps give followers a greater thought of what you do at a fast look. Plus, it will possibly allow you to lead potential purchasers and prospects on to your web site or gross sales web page.
Here’s an instance of what your profile may seem like together with your matters and profile hyperlink:
The additional info gives your followers and connections an idea of who you are and what you do. This will increase the chances that they’ll want to follow along and engage with your content.
Because the Connect button is replaced with a Follow button, you can generate even more followers. Plus, as an account in creator mode, if someone chooses to send a connection request, they will also automatically follow you — regardless of whether you accept the connection request.
In creator mode, your follower number will also appear on your profile alongside your number of connections. Highlighting this number front and center provides great social proof to someone interested in following along.
The last benefit — and it’s a big one — is that you get access to even more features. Only users in creator mode are able to create LinkedIn newsletters, go live, host audio events, or paste follow buttons on your website and other pages.
These creator tools give you even more outlets for creating content and growing a bigger following. Take advantage of one or all of these additional content types to further your reach.
Is LinkedIn creator mode right for you? Let’s cover a few pros and cons to help you decide whether you should turn on creator mode.
- Give potential followers a better idea of who you are and what you do by adding five topics to your profile, a website link, and other information.
- Creator mode also allows you to add a 30-second profile video that viewers can click on and view when they land on your profile, sharing even more information about the type of content you share.
- Increase your followers rather than adding even more connections. This means your content will appear in other feeds without further cluttering your own.
- Create your own LinkedIn newsletter to reach a dedicated audience of subscribers with your own original content.
- Hold live streams and audio events that enable you to further reach your audience and share even more valuable content and information.
- Take advantage of creator analytics that can help inform your strategy and ensure your content reaches the right audience.
- Followers replace connection requests, so your profile may look lacking if you haven’t met the 500+ connection threshold.
- If you’re not consistently creating content and interacting with other users on LinkedIn, you won’t be able to fully reap the benefits of creator mode.
- Your About section is pushed down to make room for Featured and Activity. Profiles with low activity won’t look as interesting to potential followers.
- You’ll likely need to dedicate more time to your LinkedIn strategy and creating content to share. If you don’t have this time, creator mode may not be worth it.
Creator mode provides users with even more features, more detailed profile information, and the ability to reach an even wider audience on LinkedIn.
LinkedIn creators don’t get paid by LinkedIn, but they may make money through brand deals. A LinkedIn influencer’s pay will vary depending on their agreement with the brand.
Yes, turning on LinkedIn’s creator mode is completely free.
This all depends. Creator mode isn’t a magical setting that will propel your content to the masses — especially if you don’t post often. But if you’re an avid LinkedIn creator, this setting can be a huge help to those interested in following you, helping you provide more clarity about who you are and what you do, and helping you to reach even more users.
A LinkedIn creator is essentially someone who creates and shares public posts that offer valuable educational tips for their audience. While these often come in the form of LinkedIn posts, creators may also take advantage of LinkedIn Pulse articles, creating longform content.
A public profile is one that is visible to anyone on the internet, even if they’re not logged into LinkedIn or connected with you. Creator mode is a specific mode available to individual profiles that offers more features and better reach. Both are optional — users may choose to have a private profile or may choose to have a public profile but not use creator mode. It’s completely up to your level of comfort on the platform.
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