When Kate Doubler received into nursing method again in highschool, it was as a result of she had an actual ardour for serving to others. But through the years, she grew disillusioned with the healthcare system, a lot in order that she determined to pivot and begin a well being teaching enterprise.
Every well being coach wants an internet site, so Real Food RN was born. Over the years she’s been capable of develop it, and after peaking at $100k in a single month, it’s at present bringing in as much as $40k monthly.
Keep studying to search out out:
- How she actually felt about nursing
- How she created her weblog
- Where her weblog revenue comes from
- Her prime advertising methods
- Her content material creation course of
- The instruments and sources she makes use of most frequently
- Her best problem
- Her important accomplishment
- The largest mistake she’s made
- Her plans for the longer term
- The recommendation she would give different entrepreneurs
Meet Kate Doubler
I’m a spouse, mother of 5, Christian, and a nurse. I’ve labored within the medical area my total working life. Istarted out as a nursing assistant in highschool, after which I used to be a well being unit coordinator whereas I used to be in nursing faculty. Then I labored as a nurse within the ICU float pool for 15 years.
I cross-trained to each unit within the hospital—it was a really giant interior metropolis hospital in Minneapolis—so I noticed a variety of stuff! After some time, I began getting actually burned out from the sheer workload and from the “band-aid medicine” that we practiced.
I felt that we weren’t attending to the basis causes of the diseases folks got here in with. We gave them drugs to make the signs go away. So I went again to highschool for vitamin and have become a well being coach on the aspect.
This ultimately led to beginning a weblog to associate with my teaching enterprise. Over time I began to work with completely different associates and generate revenue!
I used to be capable of cut back in hours on the hospital, and after my third little one was born, I simply did not return to work after my maternity go away.
I now make far more than I did as a nurse, and I get to earn a living from home with my 5 youngsters!
How She Created Real Food RN
I got here up with the concept for my Real Food RN as a spot to place my recipes for my shoppers that I used to be well being teaching. I created my weblog in 2013. I’d write weblog posts whereas on break on the hospital, decided to search out methods to assist folks whereas I felt so helpless at work as a nurse.
Then after I joined a blogger community, I realized from different bloggers which you can really monetize a weblog by working with completely different associates.
I all the time take a look at out and use all the things that I like to recommend, and over time I’ve accrued many, many various affiliate companions. I’ve now been capable of rent a workforce to maintain my weblog operating. I’ve a tech workforce, a recipe creator, a technical author, and an assistant.
How Much Money She’s Making
The pandemic has positively affected my enterprise in a constructive method. It was constructive for my weblog as a result of folks began questioning our present medical system and began taking well being into their very own arms.
There is a variety of mistrust in our medical system now, as there ought to be. It’s a for-profit establishment, sufferers are “sick care” people more often than not.
As for my earnings, when it was at its greatest, I peaked at $100,000 in a single month. In normal, I common $20-40k monthly sometimes, and as much as $80k monthly throughout some months, like in November and December.
I’ve a number of large associates that pay rather well and a ton of smaller associates that pay small quantities right here and there, however they add up.
From once I began my weblog to once I give up my nursing job was about 2 years. That’s how lengthy it took me to construct up sufficient revenue to cowl my full-time revenue as a nurse.
Kate’s Top Marketing Strategy
My advertising technique is to offer worth within the type of well being info and to indicate up persistently on social media, on my weblog, and in a weekly publication that I write.
I’m on Instagram, Facebook, Pinterest, Twitter, and YouTube. My social technique is to persistently present up and supply precious free info.
People then start to know, like, and belief you. Then whenever you promote an affiliate you might be more likely to get a sale from folks. I don’t lead with purchase purchase purchase, I don’t like promoting.
I lead with “Here’s how you can improve your health, here are the things that I personally use.” It’s like a dialog I’d have with a good friend once I’m enthusiastic about one thing that has helped me and I wish to share it. Social media lets me attain a much wider viewers.
Her Thoughts on search engine optimization
I do not even keep in mind what I used to be doing for search engine optimization method again in 2013, most likely little or no. Now, all the things—search engine optimization, hyperlink constructing, and so forth.—is completed by my tech workforce, so I’m not actually certain about all of the behind-the-scenes stuff.
Kate’s Content Creation Process
I resolve on the matters and add them to a listing for my writers and recipe creators. They create them and ship them to my assistant to place collectively. I do the ultimate edit and publish new content material each Monday.
I decide matters based mostly on questions from my followers. My writing workforce additionally does market analysis and suggests matters. I publish one weblog put up on Mondays: recipes, well being posts, and so forth.
Her Email List
I’ve about 23,000 folks on my e-mail checklist. I develop it by opt-ins on my web site and thru social media mentions.
My enterprise is about instructing folks to be empowered about their well being as an alternative of simply managing signs as they arrive up. I take a no-medication strategy to well being.
How Often She Works on Her Blog
How usually I work on the weblog is determined by the season. Right now I spend a variety of time on Instagram answering questions and feedback and placing out content material. I most likely work 2-3 hours per day.
Tuesday is the day I write my weekly publication, so I work extra on that day.
Kate’s Favorite Resources
There are a ton of blogger how-to movies on YouTube. It’s very useful as to the way to get it began.
The method I did it won’t be the identical cause others wish to begin a weblog. It actually is a ardour mission.
I subscribed to blogger newsletters and watched movies to study to get it going. Then I let my very own ardour for well being information me.
Her Top 3 Tools
Social media, web site opt-ins, and associates are my go-to instruments.
Social media permits me to attach with folks and share info in real-time.
Website opt-ins enable me so as to add folks to publication lists so I can straight e-mail them info, particularly for individuals who aren’t on social media.
Affiliates are how I make cash, they’re issues that I personally use and love and wish to share with others.
Her Biggest Challenge
The pandemic actually made issues difficult. Also, the censoring of other well being info actually is tough to navigate.
This would possibly open up an entire can of worms, and a few won’t like to listen to it, however there may be large censorship of other well being info.
I’ve been shadowbanned so many instances on social media for sharing stuff that really supplies therapeutic for folks. An instance of a sizzling one: ivermectin.
The pharmaceutical business is a large cash maker and if folks cease being sick they cease making a living. The holistic wellness business consists of many therapeutic modalities that can’t be patented and offered at a excessive markup. These are issues like uncooked honey, natural medication, and breathwork. They don’t need you to learn about these highly effective therapeutic instruments.
I get so pissed off that I discuss them extra and louder, then my attain on social tanks method down. There isn’t any method round it. If I simply return to “following the algorithm” (obeying them) and solely sharing stuff like recipes and humorous memes, then my engagement slowly goes again up.
Kate’s Most Important Accomplishment
Leaving my full-time job so I might earn a living from home and be with my youngsters was positively my best accomplishment.
I used to be all the time very keen about well being, and I assumed nursing was going to be so fulfilling for me as a profession. It was and it wasn’t. Then I received actually burned out. Then I had youngsters and actually found what my life objective was.
I didn’t wish to surrender serving to folks, however I needed to discover a method to be a full-time mother with my youngsters on a regular basis whereas additionally serving to folks discover the trail to higher well being. Blogging from dwelling achieved that. Plus, my youngsters received to assist me with recipes and movies and study what I do.
What She Wishes She Knew When She Started
I want I had employed assist lots sooner as an alternative of attempting to do all of it myself. I labored method too many hours once I first began.
I employed my tech folks about 1.5 years after beginning my weblog. I discovered them by phrase of mouth from different blogger mates. Ask folks in your area of interest who they employed.
Her Biggest Mistake
Waiting to rent assist was my largest mistake.
I knew nothing about constructing an internet site, and I spent hours and hours figuring all of it out. I might have spent that point being inventive and dealing on content material.
Her Plans for the Future
We are additionally transferring throughout the nation and beginning a homestead. We have pet chickens and geese, and we plan to do a variety of homestead running a blog and movies once we transfer. I’m increase my YouTube channel.
I may even be beginning a brand new web site to associate with the homestead. It’s already within the works. I hope to combine the 2 blogs however the model and message might be completely different.
My YouTube channel has been placed on the again burner. I’ll most likely begin a brand new one with the homestead.
Her Advice for Other Entrepreneurs
Show up each single day, even when the ROI is low. Consistency is vital!
That’s the way you present folks you’re right here for it and that you simply actually are keen about what you do. That’s the way you construct a tribe of people that wish to study from you.