From What’s New in Publishing:
At a time when publishers are transferring previous seeing social media platforms as site visitors drivers, and even a significant publication like BuzzFeed News shut down due to a pointy lower in Facebook referral site visitors, LinkedIn is giving publishers a cause to smile.
According to AOP’s newest survey, Digital Publishing: Outlook and Priorities for 2023, LinkedIn is at the moment the main alternative for publishers to drive content discovery.
Unsurprisingly, 44% of B2B publishers are depending on LinkedIn, investing within the platform to advertise their content. And whereas client publishers make investments throughout a number of off-platforms, LinkedIn maintains a number one place, coming in only a hair behind Facebook general in relation to driving content discovery.
And whereas Facebook is nonetheless the main supply of referral site visitors, its significance as a referrer for information websites has been declining.
“Publishers are coming round to the potential of the platform”
Echobox’s newest white paper on 2023 Social Media Benchmarks additionally paints the same image about LinkedIn’s development and improve in referral site visitors.
“Year on year, the number of people using LinkedIn grows; and year on year, more publishers are coming round to the potential of the platform, not only for recruitment, but for content distribution,” the report states.
Link to the remainder at What’s New in Publishing