Once generally known as a platform for Gen Z dance challenges, TikTookay has now grow to be an leisure and schooling software, one the place customers can analysis manufacturers, store, and snicker.
This is thanks to the introduction of unimaginable options like livestreaming, in-app procuring, and branded hashtag challenges that allow manufacturers to join immediately with prospects.
No marvel, 75% of healthcare marketers plan to increase TikTookay advert spending.
But how do healthcare manufacturers use TikTookay?
In this text, you’re going to find out how to leverage TikTookay to successfully market your healthcare model.
Let’s get began.
What is TikTookay Marketing?
TikTookay advertising encompasses utilizing TikTookay to promote your model, product, or service utilizing short-form video content material that may have interaction your viewers and showcase what you promote.
Here’s an instance of TikTookay advertising the place Rush University Medical Center used TikTookay to share signs of Monkeypox to assist their viewers diagnose themselves.
Image by way of TikTok
Healthcare manufacturers can leverage TikTookay advertising within the following methods:
- TikTookay influencer advertising: Partnering with celebrities or trade consultants who’ve followers on the platform.
- TikTookay promoting: Create paid adverts to drive the attain of your content material.
- Create TikTookay content material by your self: Create natural viral content material about your services or products and let it attain your viewers organically. It’s a good way to market your small business whereas controlling expenses.
Why Should You Use TikTookay for Healthcare Marketing?
If you’re not utilizing TikTookay to market your healthcare model, you’re giving your opponents an edge over you. Besides, you’re lacking out on loads of enterprise alternatives.
Here’s why.
A latest research reveals that 84% of marketers plan to improve their funding spending on TikTookay:
Image by way of Marketing Charts
When in contrast to the most well-liked social media platforms together with Instagram, Facebook, and Twitter, TikTookay has the best engagement fee of 4.25%:
Image by way of Socialinsider
Additionally, in case your model targets a youthful viewers, then TikTookay ought to be on the prime of your listing of social media advertising platforms.
Why?
According to eMarketer, US Gen Z spent greater than 12 hours on TikTookay in 2022 each week, which is approach greater than YouTube (5.8 hours), Instagram (3.8 hours), Snapchat (3.7 hours), and Roblox (3.4 hours).
Image by way of eMarketer
The neatest thing about TikTookay is that it permits well being manufacturers to freely categorical their creativity and encourages out-of-the-box pondering.
That being mentioned, listed here are a few of the advantages of utilizing TikTookay for healthcare advertising:
Customers Are Using TikTookay to Find and Purchase Products
A latest survey reveals that 21% of US adults begin their product search on TikTookay.
Another report from eMarketer reveals that TikTookay has exceeded Pinterest within the variety of US social patrons, narrowing the hole with Instagram:
Image by way of eMarketer
This report implies that individuals are buying services or products from manufacturers after seeing them featured on TikTookay as we speak, greater than ever.
If you’re trying to drive extra gross sales to your healthcare services or products by social media advertising then TikTookay is a superb channel for you.
Your Healthcare Brand Can Go Viral Fast
Want your healthcare services or products to grow to be the speak of the city actual fast?
Promote your model on TikTookay.
Unlike different platforms’ algorithms, the TikTookay algorithm focuses extra on getting your content material found slightly than displaying content material from associates.
The platform permits you to see content material from customers you already comply with and likewise permits customers to uncover new content material by the “For You” feed, which is the platform’s major content material discovery software.
That mentioned, right here’s how healthcare manufacturers use TikTookay.
4 Ways Healthcare Brands Use TikTookay
If you need to successfully make the most of TikTookay advertising to your healthcare model, right here’s how to do it.
1. Create a Winning TikTookay Marketing Strategy
Being one of many fastest-growing social media platforms, TikTookay is continually evolving. You even have to evolve with it to sustain with the altering algorithm and options.
The first step to attaining that’s to give you a successful TikTookay advertising technique that enables you to ship authentic and high quality content material that grabs your viewers’s curiosity in your model.
Here’s how to give you a killer technique to your TikTookay advertising:
- Identify an viewers to your healthcare model. Here, you should use a keyword research tool like Ahrefs.
- Connect with different healthcare creators on the platform to find out how they create their content material.
- Set objectives so to measure the success of your technique
- Plan out your content material by making a content material calendar to preserve your work organized
Pro Tip: Leverage reliable marketing tools that may aid you goal and attain the correct viewers with customized adverts to improve your attain throughout a number of platforms.
2. Create Explainer Videos
Healthcare explainer movies are a good way to introduce difficult concepts or convey tough ideas to your audiences.
You can create explainer movies that assist clarify how sure medicines work, educate your audiences about how to handle, deal with, and stop sure sicknesses, and many others.
There are many advantages of making healthcare explainer movies to your TikTookay advertising.
Here are just a few of the advantages.
- Help you have interaction together with your affected person and educate them
- Enable you to promote healthcare services or products successfully
- Help improve model consciousness
- Enable you to clarify complicated healthcare phrases in a simple approach
- Help enhance conversions
The benefit of TikTookay is which you could create concise and interesting movies to clarify how your merchandise work.
For occasion, within the quick video beneath, Trevor Folgering explains the highest 5 meals to reverse insulin resistance for folks over 40 years affected by being chubby:
Image by way of TikTok
3. Share Problem-Solving Videos
Effective advertising encompasses talking immediately to your viewers and the challenges they’re dealing with.
This is very essential when selling health-related merchandise—as a result of your merchandise are meant to resolve their issues. And that is the place sharing problem-solving movies on TikTookay turns into useful.
Creating quick movies that debate signs can assist you seize your viewers’s consideration on TikTookay.
If you promote merchandise that provide aid or an answer to an issue your viewers struggles with, these are the kinds of TikTookay movies to create.
In the video beneath, EverlyWell’s at-home lab checks share an inventory of 4 indicators of hormonal imbalance to assist viewers know the way to resolve it.
Image by way of TikTok
4. Leverage Humor
To drive your attain additional on TikTookay and to have interaction your viewers, it is best to take into account incorporating humor into your content material. It could possibly be one thing so simple as including humorous graphics by following design principles.
If you may educate your viewers about your health-focused merchandise in a approach that makes them snicker, then you may encourage them to purchase from you.
The benefit of TikTookay is that, not like Instagram, Facebook, and different platforms, it permits you to make your content material extra personable and enjoyable. So, be happy to add humor.
Conclusion
TikTookay is quickly rising in reputation and lots of manufacturers have reported nice outcomes by utilizing it.
However, realizing how to use it to successfully promote your services or products is significantly essential.
Understanding how healthcare manufacturers use TikTookay advertising can assist you understand how to join together with your viewers, have interaction, and promote your merchandise briefly and shortly.
