“It’s not a lot of work to be authentic. You just have to make a commitment to telling your truth,” stated Busy Philipps, New York Times bestselling writer, actor, activist and podcast co-host, at Social Media Week.
On their podcast Busy Philipps Is Doing Her Best, each she and her co-host, comedy author Caissie St. Onge, get actual about setbacks, pivots and simply making an attempt to do their greatest, like all of us are.
At Adweek’s summit, they spoke about their radical authenticity on and off social media and how they select to work with companions who align with their values.
The discuss present’s new period
After E! canceled their late-night discuss present, Busy Tonight, in May 2019, Philipps and St. Onge wished to discover a new strategy to do a present powered by model sponsorship slightly than counting on a community or studio.
“In 2019, we were approached by a bunch of soon-to-be streamers who were offering us millions of dollars for our talk show,” Philipps stated. “But I was like, ‘What’s in it for us? We don’t own it. They decide what’s a failure and what’s not.’”
Authenticity takes middle stage
While planning their podcast, the duo had been on a quest to retain as a lot inventive management as attainable. They arrange conferences immediately with manufacturers to debate partnerships when abruptly the pandemic hit, and like everybody else, they had been pressured to pivot.
“All of the things we had recorded seemed too dumb with everything that was going on,” Philipps stated. “Then in June, the resurgence of the Black Lives Matter movement happened, and we were like, ‘What are we doing? We need to pivot.’ So we decided, ‘Let’s just do a podcast about pivoting!’”
Since its debut in August 2020, Busy Philipps Is Doing Her Best has launched greater than 140 episodes, the place the duo fearlessly shares private experiences and moments of progress navigating numerous elements of life. With a dedication to authenticity, Philipps stated the podcast is usually a real dialog between two mates—with an viewers.
“We have a really good relationship with our audience,” St. Onge stated. “We learned a lot of valuable insights when we were doing our late-night talk show. We found the best way to keep it authentic is that whatever that week is the most pressing thing to talk about, we talk about. Whether it’s something in our personal lives, pop culture, politics or anything else.”
Forging real partnerships
The co-hosts prioritize authenticity, not solely of their conversations but additionally of their model partnerships. They made a dedication to making an attempt out all merchandise earlier than speaking about them on the present.
“We want people to know if we’ve agreed to have a brand sponsor our show, it’s because it aligns with something we like, use or believe in,” St. Onge stated. “This commitment to authenticity and transparency resonates with our listeners, as they can trust that the endorsed brands have been carefully selected and genuinely endorsed.”