Blog / Guiding Your Client’s Path Through Your Business
It’s How You Drive Earnings Growth
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Accrue is a advertising and marketing firm in Calgary, Alberta. More particularly, we’re a gross sales and advertising and marketing teaching and consulting agency for the house owners of start-ups and small to mid-sized companies. Learn extra About Accrue Marketing.
Hi, I’m John Watson with Accrue Marketing.
When we are saying guiding your buyer’s path by way of what you are promoting what can we imply? It means advertising and marketing’s job just isn’t completed when you’ve made your first sale. It’s very seemingly you’ve misplaced cash, as a result of excessive price of consumer acquisition. You’ve invested to get a brand new buyer. If you do nothing to maintain the consumer, you’ll by no means get better your funding.
Marketing must information your consumer’s journey from starting to finish. It ought to look one thing like this.
- You acquire their consciousness
- Motivate a primary buy
- Deliver what you offered
- Support your consumer after the sale, and
- Welcome them to the household or onboard themBut you possibly can’t cease there. Now you want to
- Give them a motive to purchase once more
- Help them purchase into your mission, imaginative and prescient, values
- Recognise their contribution
- Invite suggestions
- Reward referrals and testimonials
- Reactivate them, if the connection falters
Guiding your buyer’s journey is about fostering long-term relationships to maximise lifetime worth. If you cease at acquisition, you’ve gotten dropped the ball. Are you transactional or relationship-based? If you need relationships, then information your consumer’s journey by way of what you are promoting.