If you requested any net developer which ecommerce platform has the most inbuilt options – they’d inform you it’s Magento. And in case you requested that very same net developer which platform makes it straightforward to edit long-form weblog content material, they’d inform you it’s WordPress.
There’s a motive WordPress powers 40% of the prime web websites & Magento powers some of the largest and most advanced on-line retailers.
So, it ought to come as no shock that somebody wished to mix these platforms and take the greatest elements from every.
Full Control Over Content
Last 12 months, our companion company Bytes.co began a brand new ecommerce venture for his or her shopper Swan Island Dahlias. The shopper wished to have full management over content material. They wished so as to add content material to the weblog they usually additionally wished to edit standalone pages like the About Us web page.
This is feasible inside the Magento content material administration answer and one of Bytes’ builders may simply add all of the content material for the shopper. But it isn’t fool-proof, and a non-tech savvy consumer may break a web page. That’s the place WordPress is available in.
The nonetheless very new Gutenberg block editor in WordPress makes it straightforward for anybody so as to add or edit content material on pages & weblog posts.
Single Domain > Multiple Subdomains
If you’ve ever tried to make use of a number of functions for your enterprise, the age outdated knowledge was to make use of subdomains:
- Blog.yourwebsite.com – this might run WordPress and deal with all of the content material advertising and marketing to your retailer
- Store.yourwebsite.com – this might run Magento
Having a number of subdomains is actually an answer. It allows you to run a number of functions for a single enterprise. But it isn’t excellent. For one – the shopper desires to manage all of the content material. And whereas WordPress incorporates the weblog for content material advertising and marketing, the About Us web page and different essential pages will nonetheless be in the Magento editor.
**Image of a simplified Dahlias sitemap and present which pages are managed by WP or Magento**
Secondly, as quickly as you add a number of subdomains you must fear about two new issues:
- Analytics – ensuring you already know who’s buying and why
- Search Engine Optimization (web optimization) – ensuring Google ranks your web site extremely and reveals customers the proper web page for his or her search
Analytics
I’m an enormous knowledge snob. I’d reasonably acquire twice as a lot data as I’ll ever want than miss out on essential knowledge. And one of the most essential features of analytics is realizing the place customers are coming from & what items of content material are driving conversions.
Both these metrics grow to be tougher to uncover while you use a number of subdomains which might be tracked utilizing totally different Google Analytics implementations.
web optimization
If somebody searches for “dahlias” ought to Google ship them to the weblog or the retailer? When you bifurcate your web site, you make engines like google like Google determine which they suggest as the prime hyperlink.
**present picture of the shop page of Dahlias in comparison with a weblog publish aspect by aspect**
Both pages supply very totally different choices for customers and whereas for Google it could be a toss-up which subdomain they offer the prime spot – it’s actually essential to your backside line. One web page may need a 0.5% conversion fee and the different a 1% conversion fee.
And whereas there are answers & linking methods, when you’ve a single website that may inform Google which pages ought to have choice, you’ll have much more management.
Between these two new issues, many retailer homeowners don’t assume it’s price the trouble of combining totally different platforms they usually’d reasonably use a single platform with no matter weaknesses they’ve.
WordPress & Magento Meet Peanut Butter & Chocolate
Luckily each of these platforms are open-source and open-source tasks have heaps of distinctive & specialist options that closed-source tasks simply don’t have as a result of they’re locked down.
Ben Tideswall created a bit of expertise known as FishPig that mixes WordPress & Magento to work on a single area.
That implies that WordPress may management the house web page, the weblog, and any stand-alone pages like the About Us web page. Magento controls the store web page, product pages, and the checkout move. And each of these coexist on https://www.dahlias.com/.
I constructed the module to permit seamless integration of Magento and WordPress. To clients and engines like google it ought to appear and feel like one software. It’s nice to see Netalico/Nexcess taking benefit of this and constructing an ideal website.
-Ben Tideswall, creator of FishPig module
What Functionality Should Each App Control
FishPig provides builders so much of management into what you need every app to do. Our companion Bytes used the following on their shopper website:
- The core module let’s you mix WordPress & Magento
- The Root module let’s you utilize WordPress on the house web page to your website
- The Shortcodes & Widgets module allows you to use common WordPress shortcodes in addition to supplies a brand new shortcode to point out merchandise out of your Magento retailer in any WordPress web page or publish
- The Yoast SEO module allows you to management your websites web optimization with the Yoast plugin as an alternative of by means of magento
In addition to the above there’s a lot of different options you should utilize in your website:
- Single Sign-on – synchronizes your clients & customers between each functions
- Related products – allows you to add really helpful content material or merchandise to both WordPress or Magento
- Integrated search – when somebody searches your website they’ll obtain a mix of WordPress posts & Magento merchandise of their search outcomes
- And many extra
FishPig supplies net builders a plethora of choices & selections. You can select which software controls what and below what circumstances. And since your analytics & web optimization weren’t distorted by having separate subdomains it’s going to be a lot simpler for the shopper to create & handle content material, see the outcomes of their advertising and marketing, and alter course. Ultimately making them extra nimble & worthwhile.
