Facebook rose to the highest of the social media meals chain due to its user-friendly interface and talent to maintain folks linked.
Over time, it’s plowed hundreds of thousands – if not billions – of {dollars} into perfecting a classy promoting ecosystem to assist manufacturers attain Facebook customers.
The finish result’s a system that’s highly effective, handy, and, most significantly, changing.
But in the event you’re going to make use of Facebook promoting, you’re going to must make your self aggressive.
That means optimizing each element of your ads, from the really useful specs to selecting the best Facebook advert codecs for each aim, in addition to figuring out Facebook Ads greatest practices!
With our useful Facebook adverts information, you will get there very quickly.
Facebook Ad Format Considerations: Technical Aspects
Before we go diving into Facebook advert codecs and the perfect technical specs, we have to cowl a number of fast phrases. (We promise this can be brief…ish.)
Facebook Ad Objectives
Your promoting goal determines the totally different advert codecs you need to use, in addition to the place your advert seems throughout Facebook, Messenger, Instagram, and the Audience Network. You can select your promoting goals via the Facebook Ads Manager.
Awareness Objectives
Awareness goals improve consciousness of, and curiosity in, your model and merchandise. The better your model consciousness, the additional your attain. Some of the advert goals that match into the Brand Awareness area of interest embrace:
- Brand Awareness: This namesake goal is optimized explicitly to acquire views from folks in your audience or area of interest.
- Reach: These Facebook adverts work by placing your advert in entrance of probably the most distinctive customers attainable.
- Video Views: Video adverts are centered round growing all the things from engagement to conversions. Typically, movies between 10 seconds and a couple of minutes see the perfect outcomes.
Store Traffic: This Facebook advert sort is designed to focus on folks by location and provide incentives to deliver them into brick-and-mortar shops.
Traffic Objectives
Traffic goals try to extend visitors to your chosen on-line vacation spot, reminiscent of your Facebook Page, enterprise web site, or app.
Currently, there’s just one goal that matches beneath this banner: Traffic.
Engagement Objectives
Engagement goals intention to focus on these shoppers almost definitely to interact with your online business via messaging, Facebook likes, or web site purchases. Some examples of those advert goals embrace:
- Engagement: This Facebook advert sort engages your audience via Post Engagement, Facebook Page Likes, or Event Responses, relying in your marketing campaign’s targets
Messages: Message-based campaigns help you use Facebook’s messaging options to advertise your web site or weblog, ask about product experiences, and even prolong your electronic mail campaigns.
Lead Generation Objectives
Lead technology goals are designed to gather leads through messages or signups.
While a number of advert goals match into the bucket, there’s one major goal: Lead Generation:
Under this goal, Facebook adverts intention to gather electronic mail addresses proper in-house, doubtlessly growing your lead technology potential.
App Promotions
App promotion goals intention to spice up the variety of app installs you see.
Currently, there’s just one goal beneath this banner: App Installs.
These Facebook advert varieties goal cellular customers to encourage app downloads, registrations, and logins.
Sales Objectives
Sales advert goals discover folks to buy out of your model. Currently, two goals fall beneath this umbrella:
- Conversions: These Facebook adverts are constructed to generate leads, seize data, and drive shoppers to your web site.
- Catalog Sales: Catalog gross sales adverts help you promote catalog objects proper on Facebook, lowering friction and growing gross sales.
File Sizes and Formats
Every sort of Facebook advert format helps a variety of file sizes and kinds. Optimizing the file dimension inside Facebook’s restrict ensures that your information add correctly and seem crisp and clear. If your file sort isn’t supported, you may’t run your Facebook adverts in any respect.
Aspect Ratios
Aspect ratios decide how your picture matches on the web page primarily based on pixel dimensions.
For occasion, a 1,600×900 pixel picture falls beneath the 16:9 side ratio. An picture that’s 1,600×1,600 pixels matches into the 1:1 side ratio.
While you may measure your picture sizes by each pixels and side ratios, understanding the distinction may help you higher optimize your adverts (notably for cellular units).
The Role of Facebook Ads Manager
Facebook Ads Manager is a Facebook instrument that permits you to launch numerous Facebook advert campaigns and achieve insightful, actionable details about their efficiency. You can measure numerous metrics and customise your reporting wants in-house.
Plus, you need to use the Facebook Ads Manager to launch or alter particular campaigns, out of your advert goals to file sizes to Facebook advert placements.
What are the 5 Main Facebook Ad Formats?
Facebook promoting provides over a dozen advert varieties, a lot of which goal particular niches or consumer varieties. Ultimately, all of them boil right down to rearranging or dissecting the next 5:
- Facebook Image Ads
- Facebook Video Ads
- Facebook Carousel Ads
- Facebook Instant Experiences Ads
- Facebook Collections Ads
Facebook Image Ads
Facebook photograph adverts make it easier to showcase your product, service, or model with a single picture and elective footer. You can create a picture advert with Facebook Ads Manager or by boosting an present submit.
The picture advert format is good for:
- Increasing curiosity and consciousness of your model, merchandise, or providers
- Pushing a unified message about your model
- Driving web site visitors and conversions
Recommended Specs for Image Ads
Design Specs
- Image File Type: JPG or PNG
- Ratio: 1:9.1 to 1:1 (with hyperlink) or 9:16 to 16:9 (no hyperlink)
- Resolution: At least 1080×1080 pixels
Text Specs
- Primary Text: 125 characters
- Headline Text: 27 characters
- Link Description Text: 27 characters
Technical Requirements:
- Maximum Image File Size: 30MB
- Minimum Width and Height: 600×600 pixels
- Aspect Ratio Tolerance: 3%
Available Marketing Objectives for Image Ads
- App installs
- Brand consciousness
- Catalog gross sales
- Conversions
- Engagement
- Lead technology
- Messages
- Reach
- Store visitors
- Traffic
Available Placements for Image Ads
Facebook Ads:
- Instant Articles
- In-Stream Videos
- Marketplace
- News Feed
- Right Column Ads
- Search Results
- Stories
Instagram Ads:
Messenger Ads:
- Inbox
- Sponsored Message
- Stories
Audience Network Ads:
- Banner
- Interstitial
- Native
Supported Device Types
Quick Tips to Perfect Your Image Ads
- Focus your message
- Show your model or brand
- Use high-resolution photographs
- Keep textual content beneath 20% and in a clear, fashionable font
- Picture compelling topics like preparations, shows, or folks
Facebook Video Ads
Video adverts catch scrollers’ eyes with shiny colours and motion that encourage views, clicks, and conversions. Facebook even provides the power to show photographs into quick-paced adverts for additional oomph with much less effort.
You can use the video advert format to:
- Show off your model, merchandise, or providers
- Tell a narrative
- Illustrate distinctive options about your model or merchandise
- Quickly seize shoppers’ consideration
- Deliver a transparent, concise message
Recommended Specs for Video Ads
Design Specs
- Video File Type: MP4, MOV or GIF (a number of accepted)
- Ratio: 1:1 for desktop or cellular, or 16:9 to 9:16 for cellular solely (optimized at 4:5)
- Resolution: at the least 1080×1080 pixels
- Captions and Sound: Optional (however really useful)
Text Specs
- Primary Text: 125 characters
- Headline Text: 27 characters
- Link Description Text: 27 characters
Technical Requirements:
- Maximum Video File Size: 4GB
- Video Duration: 1 second to 241 minutes, relying on placement
- Minimum Width and Height: 120×120 pixels
- No letter or pillar boxing (black bars)
Available Marketing Objectives for Videos Ads
- App installs
- Brand consciousness
- Catalog gross sales
- Conversions
- Engagement
- Lead technology
- Messages
- Reach
- Store visitors
- Traffic
- Video views
Available Placements for Videos Ads
Facebook Ads:
- Instant Articles
- In-Stream Video
- Marketplace
- News Feed
- Search Results
- Stories
- Video Feeds
Instagram Ads:
Messenger Ads:
Audience Network Ads:
- Banner
- Interstitial
- Native
- Reward Videos
Supported Device Types
Quick Tips to Perfect Your Video Ads
- Keep movies between 15 seconds and a couple of minutes to boost engagement
- Use vertical or sq. compositions
- Feature your model message or product(s) early
- Design for hold forth (e.g., utilizing captions) to extend attain and think about time
- Upload the best decision attainable
Facebook Carousel Ads
Carousel adverts mix as much as 10 photographs or movies that customers can click on or swipe via. Each “slide” within the carousel has its personal headline, description, hyperlink, and call-to-action.
You can use the carousel advert format to:
- Feature a number of merchandise and particular person touchdown pages
- Highlight a number of options of a single product
- Offer better worth for your cash and customers’ time
- Explain a course of, story, and even recipe step-by-step
- Create a bigger canvas advert utilizing all of your playing cards collectively
Recommended Specs for Carousel Ads
Design Specs
- Image File Type: JPG or PNG
- Video File Type: MP4, MOV or GIF (a number of accepted)
- Ratio: 1:1
- Resolution: At least 1080×1080 pixels
- Captions and Sound: Recommended for movies
Text Specs
- Primary Text: 125 characters
- Headline Text: 32 characters
- Link Description Text: 18 characters (elective on Instant Articles)
- Landing Page URL: Required
Technical Requirements:
- Number of Carousel Cards: 2-10
- Maximum Image File Size: 30MB
- Maximum Video File Size: 4GB
- Video Duration: 1 second to 240 minutes (2 minutes on Instagram)
- Minimum Width and Height: 600×600 pixels
- Aspect Ratio Tolerance: 3%
Available Marketing Objectives for Carousel Ads
- App installs
- Brand consciousness
- Catalog gross sales
- Conversions
- Lead technology
- Messages
- Reach
- Traffic
Available Placements for Carousel Ads
Facebook Ads:
- Instant Articles
- In-Stream Video
- Marketplace
- News Feed
- Right Column
- Search Results
- Stories
Instagram Ads:
Messenger Ads:
Audience Network Ads:
- Banner
- Interstitial
- Native
Supported Device Types
Quick Tips to Perfect Your Carousel Ad
- Use partaking, aesthetically blended photographs and movies
- Consider GIFs or shorter movies over longer-form content material
- Provide a number of hyperlinks to advertise a number of services or products
- Use all obtainable parts (headlines, hyperlinks, CTA buttons) to maximise efficacy
- Showcase a product vary, sequence, or model narrative
Facebook Collection Ads
Facebook assortment adverts characteristic a number of merchandise, photographs, or movies directly. Each assortment advert boasts a canopy picture or video, with a number of photographs or movies highlighted beneath.
The assortment adverts format robotically opens as an Instant Experience (highlighted under). With this Facebook advert sort, clients can peruse and buy merchandise from their telephones.
You can use the gathering advert format to:
- Enhance customers’ cellular searching expertise
- Showcase your product catalog
- Convert browsers into patrons with well-placed CTAs
Recommended Specs for Collection Ads
Design Specs
- Image File Type: JPG or PNG
- Video File Type: MP4, MOV, or GIF really useful
- Ratio: 1.91:1 to 4:5 (optimized at 1:1) or 9:16 for panorama
- Resolution: 600×600 pixels
- Captions and Sound: Optional, however really useful (for video)
Text Specs
- Primary Text: 125 characters
- Headline Text: 40 characters
- Landing Page URL: Required
Technical Requirements:
- Instant Experience: Required
- Maximum Image File Size: 30MB
- Maximum Video File Size: 4GB
- Video Duration: Recommended beneath 2 minutes, however most 120 minutes
- Minimum Width and Height: 600×600 pixels (for photographs) or 1200×628 pixels (for video)
Available Marketing Objectives for Collection Ads
- App installs
- Brand consciousness
- Conversions
- Engagement
- Reach
- Store visitors
- Traffic
- Video views
Available Placements for Collection Ads
Facebook:
- In-Stream Video
- Mobile News Feed
Instagram:
Supported Device Types
Quick Tips to Perfect Your Collection Ad
- Use a product set of fifty or extra to extend advert selection
- Utilize Facebook’s dynamic product choice for higher outcomes
- Use CTAs that hyperlink to well-stocked touchdown pages to encourage exploration and conversions
- Add URL parameters to trace visitors movement
Facebook Instant Experiences Ads
Instant Experiences, previously Canvas adverts, provide a full-screen, mobile-only expertise that’s excellent for highlighting your model or merchandise. These adverts load immediately, reducing down on bounces, and work with a single picture, video, carousel, and assortment adverts.
You can use the Instant Experiences advert format to:
- Capture your viewers’s consideration
- Tell a narrative
- Highlight services and products
- Increase content material worth by linking a number of Instant Experiences collectively
Recommended Specs for Instant Experiences Ads
Design Specs
- Image File Type: JPG or PNG
- Video File Type: MP4 or MOV
- Ratio: Varies by Instant Experience choice
- Resolution: At least 1080×1080 pixels
- Captions and Sound: Recommended for movies
Text Specs
- Primary Text: 125 characters
- Headline Text: 27 characters
Technical Requirements:
- Maximum Image File Size: 30MG
- Maximum Video File Size: 4GB
- Video Duration: 2 minutes
- Minimum Width and Height: Fit to width and size
Available Marketing Objectives for Instant Experiences Ads
- App installs
- Brand consciousness
- Conversions
- Engagement
- Reach
- Store visitors
- Traffic
- Video views
Available Placements for Instant Experiences Ads
- Available placements change in accordance with advert format
Single Image Ads or Video Ads
Facebook Ads:
- Group Feed
- Marketplace
- News Feed
- Search outcomes
- Stories
Instagram Ads:
Carousel Ads
Facebook Ads:
- Marketplace
- News Feed
- Search outcomes
- Stories
Instagram Ads:
Collection Ads
Facebook Ads:
Instagram Ads:
Supported Device Types
Quick Tips to Perfect Your Instant Experience Ad
- Showcase your model early
- Combine photographs, movies, and textual content to extend engagement
- Reuse or repurpose present advert supplies
- Highlight your product variety
- Include CTAs (and the suitable CTAs) to drive visitors and conversions
Key Takeaways: The Best Facebook Ad Format
By and huge, photographs stay one of many prime contenders for the perfect Facebook advert format by sheer utilization.
However, video adverts have confirmed to be an extremely fashionable and aggressive area of interest – when finished proper, that’s.
Once you might have these Facebook advert codecs down, you may readily increase right into a carousel, assortment, and Instant Experience adverts with ease. You may even use present adverts to mix outdated or construct new content material to unfold your model with a brand new Facebook advert marketing campaign.
Overall, which means the perfect Facebook adverts are those that deliver within the large bucks for your online business.
Many manufacturers begin with photographs for their ease and cost-effectiveness and unfold into video adverts as they develop.
As you develop extra comfy together with your promoting abilities, quickly, you may unfold your wings and fly into new kinds of Facebook adverts very quickly.
