As half of its Disney100 celebration, Disney launched Wonder of Friendship: The Experience, a pop-up exhibition with interactive areas themed after basic Disney movies and character friendships.
Currently open in London, the Wonder of Friendship expertise options 4 areas themed after films together with Alice in Wonderland and Lilo & Stitch. While the expertise has tangible components for guests to work together with, Disney additionally partnered with Snapchat’s Arcadia artistic studio to improve the expertise with augmented actuality options.
Guests can scan QR codes in every room to unlock themed augmented actuality experiences on their smartphones.
For occasion, within the Orchestral Oasis space, which is impressed by The Lion King, a Lion King masks and face paint are utilized to the customer’s on-screen look via augmented actuality. Another AR characteristic permits Stitch to seem alongside the person on their display screen.
“At Disney, we’re always listening to our audiences, and research and insights showed that young adults want immersive experiences in real life that they can share with friends to create magical and lasting memories,” stated Nigel Cook, vp of model commercialization and retail at Disney Consumer Products, Games and Publishing EMEA.
“For Wonder of Friendship: The Experience, we wanted to choose stories that really embody friendship. Looking at our library of characters, we were drawn to those comedic duos like Lilo & Stitch, Timon and Pumbaa, and also our classic characters Mickey and Minnie,” he added.
Additional companions activating round Disney’s one centesimal anniversary celebration embrace Givenchy, Pandora and British retailer Primark.
Wonder of Friendship: The Experience shall be on show in London via May 21. It shall be in Berlin June 9-18 and Paris June 30-July 9.
“We are excited to partner with Disney to co-create a magical augmented reality experience that celebrates Disney’s iconic stories of friendship,” stated Resh Sidhu, Arcadia international director at Snap. “We can’t wait for guests to see the transformative power of Snap AR as they bring Disney characters and stories to life with their friends and family.”
