Brazil Affiliate Marketing Guide, Trends, GEOs, Verticals, and Insight


Brazil is a very powerful nation in every Latin and South America, along with the fifth largest and seventh most populated on this planet. The capital of Brazil is Brasilia, and in all probability essentially the most populated metropolis is Sao Paulo. Brazil consists of 26 states and the Federal District.

The Brazilian nation is taken under consideration as one of many important numerous and multicultural as a result of migration from in all places on the planet.

Economically, Brazil is the regional middle vitality. It has the strongest rising monetary system in Latin America and the twelfth largest GDP on this planet. In accordance with the World Monetary establishment, Brazil has an upper-middle income monetary system and a very powerful share of worldwide wealth in South Africa.

It has the strongest rising monetary system in Latin America and the twelfth largest GDP on this planet

Which verticals perform best?

Brazil is a big and worthwhile GEO with such foremost verticals as:


What makes Brazil that good for iGaming? Successfully, first, this GEO is not overcrowded. Second, there usually are not any strong governmental guidelines proper right here. And ultimately, locals are crazy about iGaming and soccer. As Statista highlights, 48% of the inhabitants play on-line 1-3 events per week. These three elements make iGaming merely wonderful for Brazil.

To know probably the greatest advertising and marketing marketing campaign time, ideas that Brazilians watch Brazilian Série A, The UEFA Champions League, and Liga MX.

As Statista highlights, 48% of the inhabitants play on-line 1-3 events per week


One different fruitful vertical for Brazil is Finance and particularly – Shopping for and promoting affords. Such courses as Credit score rating Enjoying playing cards, Crypto, International change, and Binary are trendy amongst Brazilians.

As for the Credit score rating Enjoying playing cards affords, which might be extraordinarily widespread amongst Brazilians, please ideas that to make your adverts associated, it is best to solely promote their native banks, like Santander and Banco do Brasil.


From 2014 to 2020, Brazil was in a deep monetary catastrophe. Correct in the middle of the restoration of 2020, the COVID pandemic affected the monetary system as soon as extra. So the locals do know what financial points are. As a result of this truth, they eagerly look for incomes alternate options, along with freebies. And proper right here is when Sweepstakes, one of many important worthwhile Brazilian verticals, steps on the stage.


It’s onerous to name a GEO, the place Courting is not trendy, and it’s normally true for Brazil. Brazilians are very social and communicative, so that they could possibly be fascinated with Courting affords fairly a bit. Merely ideas that specializing in BR for Courting, it is best to pick associated creatives — largely, with Brazilian ladies and males in your banners.

Stats: website guests volumes, turnover progress

Listed beneath are the stats (1/05/2022 – 1/08/2022) that current how codecs perform and develop:

Brazil best performing ads format

Primarily, all codecs current good outcomes, whereas On?lick and Push are precise prime performers for Brazil. Below, we’ll give some launch recommendations in regards to the advertising and marketing marketing campaign launch and CPA affords to determine on for these advert codecs.

Tips on advertising and marketing marketing campaign launch

And listed below are some recommendations from Anastasiya Khegay, Senior Account Strategist at PropellerAds:

As we’re capable of conclude from our statistics, all the very best campaigns are launched with iGaming affords. Affiliates typically launch them on Onclick, with a landing internet web page foremost on to the registration internet web page. What’s further, Finance functions, notably International change tutorials and Credit score rating Enjoying playing cards affords, convert considerably in Brazil.

Let’s confirm the stats by platforms (1/05/2022 – 1/08/2022):

Ads platform stats

Listed beneath are attainable advertising and marketing marketing campaign setting for you Brazilian advertising and marketing marketing campaign:

  • Vertical: iGaming / Finance (International change tutorial, Credit score rating Enjoying playing cards) / Sweepstakes
  • Advert format: Onclick / Push
  • Platform: Android – Mobile / House home windows – Desktop
  • Pricing model: CPC

So, it is best to pay specific consideration to iGaming, which is an precise chief in BR, nonetheless you may even try International change, Credit score rating Enjoying playing cards (Santander Monetary establishment and Banco de Brasil), and Sweepstakes.

For Onclick, use creatives with specific proof and success tales, for Push – fascinating Finance banners are actually helpful. We’ll current you some examples underneath.

Examples of creatives that work

Brazil Finance Ad Creative

As we talked about, working with this GEO, you is perhaps actually helpful to utilize Portuguese in all probability essentially the most widespread language. And proper right here is the interpretation of our examples:

Make investments now Try incomes collectively together with your cellphone

A Secret Shopping for and promoting System Look at now

What makes them fascinating? The first one contains a really eye-catching pic with money (it is true that clients’ eyes stick to such pics robotically). Plus, the textual content material – a simple answer to get cash with the help of your smartphone sounds intriguing. This could possibly be merely the case whilst you solely hint what you present – that evokes curiosity and encourages clients to learn how a smartphone can grow to be an instrument for money-making.

The second Push has graphs acquainted to all retailers – they’re aimed towards people who seek for incomes alternate options on-line. The graphs make it precise and specific – you current that this generally is a International change present with out even mentioning the title. As for the textual content material, proper right here now we’ve a magic phrase – “secret”. Such wording is sweet for tutorial apps for getting and promoting – it’s equivalent to you present one factor not acquainted to frequent retailers (in all probability, some insights that will work).

Brazil Ads Creative Sample


This man broke the system Now he earns from his coach

Sturdy wording like “broke the system” attracts consideration immediately, whereas a possibility to “earn from the coach” is a dream of anyone, definitely. Such a duplicate can encourage anyone to click on on.

The button should lead to a landing internet web page, the place clients can be taught the full story of a worthwhile man, who used your Shopping for and promoting utility and found the way in which to earn money. Such tales are encouraging and operate social proof – “if someone else did it, then I can do it, too”.


Brazil should be in all probability the best GEOs for Finance and iGaming campaigns, notably Credit score rating Enjoying playing cards. Everytime you promote iGaming affords, you should definitely determine on Onclick as a format and a landing that brings clients correct to the registration type, the place they perform purpose actions. As for Finance, cope with educational apps that help clients grasp the concepts of worthwhile shopping for and promoting.

Apart from understanding the Brazil web affiliate marketing online info, do strive a few further worldwide places, similar to:

Affiliate Marketing Guide For Malaysia.

Affiliate Marketing Guide For Indonesia.

Affiliate Marketing Guide For Thailand.

Affiliate Marketing Guide For Philippines.

Affiliate Marketing Guide For India.

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