A reminder to reconnect with older kin IRL is likely to be particularly well timed for generations raised with straightforward web entry. Social media could be a great way to keep in contact with household after they’re far-off, however there’s no substitute for spending time in individual.
That is the message from well-liked Thai franchise Five Star Chicken, which has launched a marketing campaign reminding younger individuals to find time for their family members–by Gen Z’s favourite social channel TikTok. “My Parent is a TikToker,” created by company BBDO Bangkok, follows up final 12 months’s chaotic “The Movies That Made From Us.” This time, nevertheless, the model takes a barely extra honest tone to emphasize the therapeutic high quality of dinner with household.
Produced by director Teerapol Suneta (aka Aei) of Suneta House, the brief movie introduces viewers to three Thai TikTok influencers, every of whom has their accounts taken over by their dad and mom and grandparents. These movies, humorous and lighthearted at first, change into genuinely shifting because the older kin ask the TikTok stars to come house to share a meal.
Call your mother
Coinciding with the Thai nationwide vacation Songkran, which sees many returning to their hometowns to spend time with their households, the message to prioritize the individuals who matter is very well timed. The video, that includes the tagline “The taste that brings you home,” acquired greater than 5.8 million views inside simply three days.
This follows the theme of final 12 months’s “The Movies That Made From Us,” additionally produced by Suneta House, by equally tapping into artistic, humorous methods of bringing individuals collectively. Though these advertisements are completely different in idea, the community-building nature of sharing a meal is on the coronary heart of those movies.
“For over 37 years, Five Star Chicken has been all about serving up delicious food that brings families together,” Thasorn Boonyanate, chief artistic officer of BBDO Bangkok, mentioned in an announcement. “With this campaign, we took it a step further by finding a creative way to grab the attention of the younger generation and encourage them to reconnect with their loved old ones over a shared meal.”
Client: Five Star
Agency: BBDO Bangkok
Chief Creative officer: Thasorn Boonyanate
Creative Director: Rook Floro
Art Director: Narakorn Puechngen
Creative Group Head: Supalerk Silarangsri
Group Business Director: Taksina Vasaruchapong
Business Director: Pattama Thienapirak
Group Account Director: Rynrada Pisawongprakarn
Account Director: Kavinthip Chaiteerakij
Account Manager: Natthaka Musigrungsri
Agency Producer: Toungrak Jiravatanarungsri
Head of Brand and Digital Planning: Prasit Kunanuphanchai
Strategic Planning Manager: Praewpakorn Chumsai Na Ayudhaya
Production House: Suneta House
House Director: Teerapol Suneta
Assistant Director: Kittikhun Jongkraiwut
Producer: Chanapa Ployarunrung
Cinematographer: Chalongwut Chorruangsak
Gaffer: Chanthut Kasemsantinavin
Art Director: Pornchai Cheeranoon
Casting: Narissara Makmane
Stylist: Montatip Narong
Editor: Sarawut Kaweethammawong
Sound Mix: Sound Space (Danai Suthamcharee)