Blog: Troubleshooting Data Fluctuations in SEO

“It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.”

–Sherlock Holmes, A Scandal in Bohemia

Similar to Sherlock Holmes, as SEO consultants, we stand behind our work by exhibiting efficiency adjustments with our information. We’ve all come in on a morning able to face the day forward of us. We sit all the way down to view our weekly report with our morning espresso in hand. Bam! We see one thing we’ve by no means seen earlier than – visitors both fully fell off the planet or it’s spiked over 1,000%.

Evidently, such a spike in any metric comes with questions. Questions which you, as an SEO professional, have to have solutions for (probably earlier than 9:30am, when your boss seems to be on the report). Time to place in your detective cap and comply with our beneficial guidelines to troubleshoot your information fluctuations.

Learn the complete publish on the Merkle Blog .