Creative Week ended with a flurry of awards at The One Show 2023 in New York, with Apple London, BBDO Canada and FCB New York bringing in massive wins.
Apple had an enormous evening on the fiftieth anniversary ceremony of The One Show, selecting up Best of Show, Brand of the Year and Brand-Side/In-House Agency of the Year honors.
Apple London, with Apple Cupertino, was awarded Best of Show and Best of Discipline in Brand-Side/In-House for “The Greatest,” a movie showcasing the model’s dedication to accessibility options and expertise. Overall, the work acquired Best of Show, one Best of Discipline, 5 Gold Pencils and a Silver.
“Apple really crushed it this year with work like ‘The Greatest’ and ‘R.I.P. Leon’ that shows off the brand in an innovative and inspiring way,” Kevin Swanepoel, CEO of The One Club, mentioned in a press release. “We like to say ‘great creative is great for business,’ and Apple’s continued success is proof that they go hand in hand.”
BBDO Canada additionally had a giant evening, being named Agency of the Year, successful two Best of Disciplines in Experiential & Immersive and Radio & Audio, and taking dwelling 9 Gold Pencils, two Silver, three Bronze and two Merits. All of the wins, working with TA2 Sound+Music Toronto, had been for “Missing Matoaka” on behalf of Muskrat Magazine.
FCB New York got here away from the awards with 11 Gold Pencils. Ten of these had been for “McEnroe vs McEnroe,” a marketing campaign for AB InBev/Michelob Ultra that had John McEnroe enjoying in opposition to AI variations of himself in tennis.
FCB New York additionally gained a Gold for working with Wave Studios on Spotify Advertising’s “A Song For Every CMO—Mastercard” in Radio & Audio. Overall, the company acquired 11 Gold Pencils, seven Silver, 5 Bronze and 24 Merits.
Here are the highest honorees, primarily based upon cumulative scores for Pencils and Merits gained throughout all disciplines:
- Agency of the Year: BBDO Canada Toronto
- Independent Agency of the Year: Wieden+Kennedy Portland
- Brand-Side/In-House Agency of the Year: Apple Cupertino
- Network of the Year: Ogilvy
- Independent Network of the Year: Wieden+Kennedy
- Creative Holding Company of the Year: Omnicom
- Production Company of the Year: Smuggler New York/Los Angeles
- Music & Sound Company of the Year: TA2 Sound+Music Toronto
- Client of the Year: AB InBev
- Nonprofit Client of the Year: Grupo Estratégico PAE
- Brand of the Year: Apple
Celebrating 50 years of Pencils
This 12 months’s One Show celebrated the awards ceremony’s fiftieth anniversary. Top winners in The One Show 2023 acquired a brand new One Show Pencil modeled after the unique Pencil designed by trade legend George Lois, whose son Luke Lois was on stage for the revealing. The new Pencil is bigger and fabricated from crystal surrounding a gold steel core for Best of Discipline and “of the Year” winners, and a black steel core for Best of Show.
There had been two winners of The One Show 2023 Penta Pencil, awarded to the company and model who collectively created excellent artistic work for the final 5 years: FCB Toronto for work on behalf of the Canadian Down Syndrome Society, and VMLY&R Kansas City with Spark Foundry New York and Ketchum Chicago for his or her years of labor for Wendy’s.
The One Show 2023 Fusion Pencil, the trade’s first international award to acknowledge nice work that greatest incorporates DEI ideas and underrepresented teams in each the artistic content material of the work and the staff that made it, was awarded to Edelman New York with Mindshare New York for Vaseline’s “See My Skin.”
The One Show 2023 Green Pencil, recognizing essentially the most environmentally aware artistic work for the 12 months, was awarded to Nord DDB Stockholm with Camp David and House Agency’s “Vehicle of Change” for Swedish energy firm Vattenfall.
The One Show 2023 Sustainable Development Goals Pencil, created in cooperation with the United Nations Office for Partnerships and nonprofit Pvblic Foundation to reward companies and types for work that betters the world and contributes to securing a sustainable future for all, went to DDB Mexico with Estudios Machina Bogotá and La Doble Mexico City for “Data Tienda” on behalf of Gahr WeCapital.