When would you utilize a white paper quite than a case examine? First, white papers are extra informative, sometimes clocking in at 5 to 10 pages. They educate and persuade primarily based on information and credible proof a few explicit matter, methodology services or products. This stage of element may be useful for potential prospects who’re within the analysis section.
Moreover, white papers are extra goal than case research. To resonate as reliable, they need to be written in a tutorial, unbiased type. This will make them extra credible to potential prospects who’re searching for goal data. White papers don’t inform your viewers why they need to purchase your services or products.
Ultimately, the choice of whether or not to make use of case research or white papers in your content material advertising and marketing relies on your particular wants and targets. If you’re searching for a persuasive and credible doc that may assist you to promote your services or products, then a case examine is an effective possibility. If you’re searching for an informative and goal doc that may educate potential prospects, then a white paper is an effective possibility.