Home Stitchery Decor is a Calgary, Alberta-based enterprise that makes a speciality of creating trendy farmhouse house decor objects. Founded by Jolene Airey after a well being disaster inspired her to develop a home-based enterprise, the corporate presents a various vary of merchandise together with signature rugs, soup bowl cozies, framed Mandala artwork, tea towels, hand-crocheted dishcloths, and pillows.
Home Stitchery Decor sells its merchandise on-line via a Shopify retailer, a restricted choice on Etsy, wholesale to native boutiques in Alberta, and at juried farmers’ markets within the area. Jolene additionally teaches others how one can create comparable merchandise via YouTube tutorials and promotes the instruments she makes use of within the course of as an affiliate.
Jolene has applied a number of techniques to extend her retailer’s common order worth — together with growing coordinating merchandise for each merchandise that she sells. She is within the course of of making her personal material designs and has grown her retailer to make use of seven contractors.
With the expanded manufacturing potential from her staff, Jolene was able to focus on growing demand via visitors to her Shopify retailer. She turned to Tailwind Ads for assist.
This case examine examines how Tailwind’s AI advert expertise remodeled Home Stitchery Decor’s on-line presence, driving vital visitors to the web site and enabling Jolene to develop her product providing and focus on on-site conversion to gross sales.
Before partnering with Tailwind, HomeStitcheryDecor.com was receiving solely 6-10 each day web site views.
A frequent problem for Shopify retailer house owners is getting sufficient internet visitors. Jolene makes use of her restricted assortment on the Etsy platform to construct her viewers, directing purchasers to her Shopify retailer by encouraging publication signups and with inserts in her shipped merchandise.
But Jolene knew that she wanted one other resolution to extend visitors and lift consciousness for her enterprise — that’s when she found Tailwind Ads. She hoped that promoting would improve her web site visits, which she might then convert to clients.
While utilizing Tailwind’s AI advert expertise, the Home Stitchery Decor Shopify storefront went from 255 month-to-month views to a staggering 1,500 views per thirty days. This improve in visitors was precisely what Jolene hoped to realize.
“I was getting six to 10 views a day on my website. And now I’m getting upwards of 1500 views a month on my website. Some of that traffic is converting into sales, but my goal personally was to get as much traffic as possible to my site.”
The Solution: Tailwind AI Ad Technology
Tailwind Ads makes use of AI to maximise return on advert spend. The software program works behind the scenes to investigate hundreds of thousands of information factors and leverage superior AI to create and optimize the proper advert for particular merchandise.
“Tailwind AI works all day and night, constantly adjusting your ads for you. Tailwind takes care of the entire ad creation and performance process, freeing up valuable time for you to focus on running your business,” Sal Arora, Paid Ads Tech Lead at Tailwind.
“It was no problem whatsoever,” Jolene stated. “The team walked me through every single step. Even though I was brand new to the technology, I felt a little bit overwhelmed, but I didn’t find the process that hard if I just followed the exact steps that they sent me through.”
Tailwind Ads automated the adverts creation course of in order that Jolene didn’t must create each advert herself. And the inbuilt approval course of allowed her final management over the artistic that went into the adverts.
“They ran my assets through their AI technology and put out 100% professional ads. Everything came to me for approval to make sure that everything was within my own branding message.”
The Tailwind staff additionally made suggestions for bettering her web site, resulting in a greater person expertise and potential conversion into gross sales.
“They’ve made a whole bunch of suggestions for me for things to improve on the site that would help people convert long term. So I’ve gone ahead and made the changes. And every single piece I work on is getting more traffic to stay on my site longer.”
From Feb. 28 to April 17, 2023, Tailwind Ads managed an advert spend of $468.34 for Home Stitchery Decor. The hands-free optimization of adverts content material created an advert recall raise of 1260 and generated 1085 hyperlink clicks at a $0.40 CPC.
Ad recall lift is a Facebook metric that reveals how many individuals Facebook estimates would keep in mind seeing your advert two days after they noticed it.
Some of the visitors from Tailwind Ads has generated gross sales, and Jolene is actively working on conversion price optimization for her presents, product descriptions and web site so as to capitalize on the brand new visitors quantity.
“My job on my end is to get my traffic that’s coming to the site to convert into sales,” Jolene says. “You can only do so much with ads, so I’ve got some work to do there. But the traffic is coming — they’re staying on the site longer, and I know that I’ll be able to convert those people long term. For me, it’s a learning curve because I’ve started with absolute zero and not gone to school for it. I have to learn each and every step. I’m hoping this year with getting the ads running consistently to train my audience as to what to buy. Then I’ve got to work on my offers and prices on my end, and once those people start converting, I’ll be able to hire even more help to do some of these.”
Tailwind’s AI advert expertise offered Home Stitchery Decor with the visitors development they wanted to raise their on-line presence. By partnering with Tailwind, Jolene can now focus on increasing her enterprise and growing new merchandise.
Jolene is continuous to make use of Tailwind Ads, and she or he recommends it to others: “It’s been great. I’ve loved every minute of it. It’s so professional, lots of follow up, and lots of great suggestions for things to work on.”
Watch the video model of this case examine.