SEO Migration Checklist

40-Step SEO Migration Checklist For Successful Site Migration

Updated: May 24, 2023.

The final guidelines for profitable website migration.

Site migration is a posh course of that includes transferring an internet site from one area to a different, altering its construction, or switching to a brand new CMS. It’s a fragile process that may have an effect on SEO efficiency if not dealt with appropriately. 

This web site migration guidelines (created based mostly on my expertise with SEO migrations) will information you thru all the website migration course of, from pre-migration planning to post-migration monitoring.

P.S. Note that not all gadgets on this listing could apply to each website migration, but it surely ought to cowl the vast majority of potential situations.

Let’s get began. 

SEO Migration Checklist

JetOctopus is a superb website migration instrument!


Before we get began, I would like you to know that JetOctopus is among the finest if not one of the best SEO migration instrument.

If you’re migrating an e-commerce web site, then JetOctopus – the quickest crawler available on the market – shall be completely important since you want to have the ability to extract and map all URLs!

JetOctopus can be invaluable on the subject of detecting and fixing key phrase cannibalization & content material duplication at scale.

SEO Migration Checklist Tips, Truth & Advice

Experienced website migration consultants like myself have realized over time that every website migration undertaking is totally different however there are common truths that needs to be accounted for in virtually each website migration technique.

Here are the SEO web site migration suggestions and truths I wish to share with you:

  • Despite our greatest efforts and planning, website migrations can result in surprising outcomes. It’s essential to stay adaptable and able to deal with unexpected challenges.
  • It’s pure to see fluctuations in your site visitors, rankings in search outcomes, and total search engine visibility after a website migration. These shifts sometimes stabilize over time, so don’t panic on the first signal of change.
  • Each search engine (Google, Bing, and different serps) has its personal tempo for recrawling and reindexing a newly migrated website, and sadly, this isn’t one thing we will fully management.
  • While web site migrations might be difficult, they’re additionally alternatives. They’re probabilities to repair longstanding points, enhance website construction, optimize inner hyperlinks, and supply a greater person expertise (each on desktop and cell).
  • Website migrations can briefly influence natural search visibility and rankings, however they normally get better over time (if SEO is finished correctly).
  • Website migration is not only a job to your net growth staff; SEOs needs to be concerned at each stage, from planning to post-migration monitoring. There are a variety of important SEO necessities builders don’t know and needs to be educated about.
  • Don’t rush an internet site migration. It’s a posh course of that requires cautious planning and execution. Mistakes can have long-term results.
  • With every website migration (whether or not it’s a profitable website migration or not), you turn out to be a greater SEO.

I even have one other in-depth website migration information on migrate with out dropping SEO.

Types of Site Migrations

This web site migration guidelines is a common one however you might want to bear in mind that there are several types of website migrations and every has its distinctive wants, points to deal with, and customary pitfalls to keep away from.

The most typical sorts of web site migrations embody:

  • Domain Migration: This includes altering your web site’s area, normally because of rebranding or buying a greater area. It’s important to arrange 301 redirects from the outdated area to the brand new one to take care of SEO worth. 
  • Website Redesign Migration: This includes implementing a serious design overhaul of your web site. Site redesigns can contain modifications to the location construction, content material, and visible design, and may have important SEO implications. Careful planning is required to protect URL constructions the place potential, appropriately implement redirects, replace inner hyperlinks, and be sure that all essential content material and metadata are preserved within the new design.
    TIP: From my very own expertise, web site redesigns are the kind of website migration that the majority typically ends badly for the location (if no SEO is concerned within the course of).
  • Platform Migration: This refers to altering the platform or CMS (Content Management System) your web site is constructed on, corresponding to transferring from Joomla to PhrasePress. It’s essential to handle the transition to make sure SEO parts, together with meta tags and URLs, are preserved, or the natural search site visitors will endure.
  • Site Structure Migration: This sort of migration includes making important modifications to the construction of your web site, like modifying URL patterns, website hierarchy, website inner linking, or navigation. This requires cautious planning to implement redirects appropriately and ensure search engine spiders totally perceive the brand new web site construction.
  • Content Migration: This sort of migration refers to transferring content material from one website to a different. It could possibly be half of a bigger website merger or could possibly be so simple as transferring weblog posts to a brand new platform. This sort of migration fairly often ends efficiently because it includes including a variety of new content material to the web site or enriching content material on the present website.
  • Subdomain to Subdirectory Migration: This migration includes transferring content material from a subdomain (e.g., to a subdirectory (e.g., It is commonly achieved for SEO causes because it’s typically believed that content material in a subdirectory has extra SEO worth than content material on a subdomain. But like all the things in SEO, it relies upon.
  • International Migration: This includes making modifications to cater to totally different languages or areas, corresponding to implementing hreflang tags or transferring from a generic top-level area (gTLD) to a country-code top-level area (ccTLD).
  • HTTP to HTTPS Migration: This migration means transferring your website from HTTP to HTTPS for enhanced safety. Google acknowledges HTTPS as a rating sign, so this migration can have SEO advantages. It shouldn’t be a standard sort of migration now since most web sites use HTTPS by default.

As with all migrations, every of those has its personal complexities and potential pitfalls, so cautious planning, thorough execution, and diligent monitoring are essential.

Always bear in mind to again up your web site earlier than beginning any migration course of!

Recommended website migration instruments

Your web site migration guidelines gained’t be full with out having a good SEO toolset to help you.

Of course, there are a variety of choices on the market and it’s completely as much as you which ones instrument you select.

Here are my important instruments that all the time help me within the migration from the outdated website to the brand new one:

  • Jet Octopus for crawling and extracting URLs in addition to connecting crawl information with the Google Search Console information. JetOctopus is the quickest crawler and likewise enables you to simply examine if there’s key phrase cannibalization or content material duplication occurring in your web site. If you’re migrating an enormous e-commerce website, JetOctopus would be the most suitable option. 

jetoctopus duplication

  • Screaming Frog SEO Spider for crawling the outdated website and the staging web site. It enables you to modify robots.txt settings and user-agent settings simply to be able to crawl virtually each web site whether or not it’s blocked from crawling or not. Screaming Frog is a desktop-based crawler so it’s higher suited to smaller web sites generally. 
  • SE Ranking to watch the efficiency of latest pages and collect rating information of the outdated website. This is my favourite rank-tracking instrument that allows you to monitor rankings in several serps. SE Ranking can be superior for weekly ongoing crawls. I really like their On-page SEO Checker and Page Changes Monitor. 

Using SE Ranking for rank tracking

  • Semrush or Ahrefs to watch rankings, and key phrase visibility and carry out common weekly or each day crawls. Which one you select is a matter of private choice. I take advantage of each. 
  • InLinks for the optimization of inner hyperlinks and Schema. This is a necessary instrument if you wish to transfer your website to a better stage by way of semantic SEO, entity SEO & schema. 


  • WP Rocket for the location pace enhancements of PhrasePress websites. In most circumstances, all you want relating to web site pace enhancements is that one plugin. 

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I share my 10 years of SEO expertise and SEO information without spending a dime. Just like everybody else, I’ve a household to assist and payments to pay.

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SEO Migration Checklist 

Below is a complete SEO website migration checklist that may allow you to keep, if not enhance, your SEO rankings and site visitors throughout and after the transition.

All the steps are divided into three essential phases of website migrations, together with pre-migration, migration, and post-migration.

So let’s dive in deep!

SEO Migration Checklist: Pre-Migration 

Here are all of the important website migration guidelines steps you might want to take earlier than the location migration to make sure it’s profitable and doesn’t kill your web site!

failed migration

There could also be some overlap between particular factors however I consider it’s higher to speak about one thing a couple of occasions to ensure you don’t skip that step!

1. Define your SEO migration targets 

The first and arguably one of the vital essential steps is to ascertain your migration targets.

Are you primarily targeted on preserving current search engine rankings and site visitors ranges, or are there different targets corresponding to bettering website structure, updating branding, or enhancing usability?

Clear, measurable targets will information all features of your migration technique, from planning to execution to analysis.

Furthermore, having established targets in place will can help you higher assess the success of the migration as soon as it’s accomplished, and supply key insights to information any vital post-migration changes.

2. Plan one of the best timing for the migration

Schedule the migration at a time when your web site site visitors is at its lowest to scale back potential disruptions to your person base.

This might imply planning the migration for off-peak hours, weekends, or throughout your trade’s gradual season.

Thoughtful timing can assist keep person belief and safeguard your conversion charge through the transition interval.

3. Determine the important thing obligations of particular folks concerned within the migration

With a undertaking as vital as a website migration, you want a transparent division of roles and obligations amongst your staff.

Assign particular duties to every staff member based mostly on their experience, together with builders for technical implementation, SEO specialists for efficiency monitoring, content material creators for content material migration, and undertaking managers for total coordination.

TIP: I strongly suggest you refer your website builders to Google’s documentation earlier than even beginning all the website migration course of.

4. Create an in depth migration plan 

An in depth, step-by-step migration plan is the blueprint for a profitable migration.

This plan ought to cowl each stage of the migration course of, together with pre-migration audits and preparations, technical features of the migration, and post-migration duties like testing and efficiency monitoring.

Since every website is totally different, you might want to provide you with your individual distinctive website migration plan. Not all of the steps and pointers I share right here could apply to your particular case.

Your vital SEO thoughts is important right here!

Having a complete migration plan in place will assist hold everybody on the identical web page and be sure that no essential steps are missed.

5. Forecast the potential migration outcomes

Anticipating potential outcomes of the location migration is essential for managing expectations and planning for potential challenges.

While short-term drops in site visitors or search engine rankings are frequent throughout migration, understanding these potential outcomes can assist you put together and plan mitigating methods.

Additionally, forecasting lets you hold sight of the longer-term advantages of the migration, whether or not that’s improved website construction, higher usability, or more practical SEO.

TIP: Make certain to your shopper is totally conscious of all potential migration outcomes in order that they gained’t hearth you on day two of migration when rankings begin to fluctuate.  

6. Perform an SEO audit of the present web site

An SEO audit is important to establish the strengths and weaknesses of the outdated website and to focus on any points that might probably complicate the migration.

SE Ranking SEO Audit

The insights gleaned from an SEO audit is not going to solely information the migration course of but in addition assist inform the SEO technique for the brand new website.

Tools like Screaming Frog, JetOctopus, Sitebulb, Semrush Site Audit, SE Ranking Website Audit, and Ahrefs Site Audit shall be important right here. 

Conducting a full website crawl of the outdated website and all outdated URLs is critical to compile an entire listing of all current URLs.

This listing shall be instrumental when establishing redirects, preserving website construction, and making certain no pages are misplaced or missed through the migration.

Use a instrument like Screaming Frog or JetOctopus to get a full listing of your URLs.

Extracting site URLs using JetOctopus

Keep in thoughts that you could be not be capable to discover all of the URLs of the outdated website by merely doing the crawl.

In many circumstances, you might want to dig deeper within the CMS of the outdated website or in its Google Search Console property information.

8. Extract all picture URLs and examine their rankings

Images play a essential position in SEO, they don’t seem to be only a visible aspect in your web site, however a possible supply of natural site visitors from picture searches. 

Therefore, through the migration, it’s essential to make sure that the pictures are correctly transferred and their SEO worth is retained.

Start by extracting all picture URLs out of your present website. There are numerous instruments like Screaming Frog that may allow you to on this course of. 

Images report in JetOctopus

Once you might have an entire listing, you’ll wish to examine their present rankings in search outcomes.

Tools like Google’s Search Console (the Performance report with the Image Filter utilized) with can assist you perceive which photographs are bringing in probably the most site visitors, so that you can provide them particular consideration throughout migration.

The Image filter in the Performance report in Google Search Console

Remember, picture URLs matter simply as a lot as web page URLs whenever you’re redirecting to the brand new website. 

Ensure that the redirects for photographs are correctly carried out, and metadata like alt tags and titles are appropriately carried over.

9. Identify prime content material 

It’s very important to know which items of content material (prime pages) in your website are most beneficial by way of person engagement, site visitors era, conversions, or different essential metrics.

These prime pages needs to be prioritized through the migration to make sure they keep their SEO worth and proceed to carry out properly on the brand new website.

This may contain rigorously managing the switch of an important pages to the brand new website, rigorously checking their formatting and performance post-migration, or placing particular effort into preserving their backlinks and social shares.

Each of these pages must be mapped to probably the most related corresponding web page.

10. Identify high-traffic pages 

Recognizing the pages on the outdated website that appeal to probably the most site visitors is essential throughout a migration.

These pages are key to your website’s total efficiency and any drop of their site visitors or performance might have a big influence on your corporation.

Prioritize these pages through the migration course of as properly, and be sure that their URLs are appropriately redirected, and that their content material and SEO parts are preserved on the brand new website.

Google Analytics and Google Search Console might be useful for this.

11. Identify high-value backlinks

Identify the pages with high-value backlinks utilizing instruments just like the GSC Links report, Semrush, SE Ranking, and Ahrefs.

Semrush Backlink Audit

Make certain to make use of a number of instruments for that as a result of none has the whole details about your backlinks.

Make certain these hyperlinks are preserved through the migration. You need these backlinks proceed to work after the migration.

If you’re eradicating a web page that has a high-value backlink, a minimum of be certain it’s redirected to probably the most related web page and doesn’t return the 404 standing code.

12. Identify rating key phrases

Identifying the key phrases your website at present ranks for is essential to guiding your SEO technique post-migration.

With the assistance of key phrase monitoring instruments like SE Ranking Keyword Rank Tracker or Semrush Position Tracking Tool, you possibly can decide which key phrases to prioritize in your content material and meta information on the brand new website to take care of or enhance your rankings.

keyword tracking semrush

I additionally suggest monitoring rankings with numerous instruments and ensuring you’re monitoring rankings within the right location.

13. Identify touchdown pages for advertisements 

If you’re operating paid advert campaigns, it’s important to find and doc all related touchdown pages.

Any modifications or disruptions to those pages through the migration might influence your advert efficiency, probably losing advert spend or dropping leads.

Make certain these touchdown pages are precisely replicated on the brand new website and their URLs appropriately redirected.

14. Benchmark present SEO efficiency

Documenting your present SEO efficiency gives a helpful benchmark for evaluating the influence of the migration.

This ought to embody key metrics like natural site visitors, key phrase rankings, backlinks, Google Discover site visitors, conversion charges, indexation charge, or Google crawling exercise, to call a couple of.

I recommend placing all this data into one spreadsheet with two tabs, one being “Pre-migration” and the opposite one being “Post-migration”.

Post-migration, you possibly can evaluate these benchmarks along with your new website’s efficiency to measure the success of the migration and establish any potential points or areas for enchancment.

15. Create a URL mapping doc 

This doc is a key a part of preserving your website’s SEO worth throughout a migration.

It ought to element the outdated URLs in your present website and the corresponding new URLs in your migrated website.

This step is commonly missed, however doing it completely can provide your new website a big benefit in search engine picture outcomes. Don’t miss out on this opportunity to safeguard and even improve your image-based SEO.

Keyword mapping document

This doc will information the creation of 301 redirects, making certain that customers and serps are robotically directed to the proper pages in your new website once they attempt to entry outdated URLs.

16. Prepare the brand new website construction

Designing a brand new website construction includes planning the group of pages in your new website, contemplating features like person expertise, navigation, and SEO finest practices.

A well-planned website construction can assist customers discover what they’re searching for extra simply, and may also assist serps perceive and index your website extra successfully.

You wish to be sure that the brand new website construction doesn’t forestall serps from understanding the topical relevance of your new website.

I really like visualizing new website construction in both Google Sheets or in Workflowy.

Site structure visualization

Depending on the kind of migration, it’s possible you’ll or could not wish to change the construction of your website.

17. Create the brand new web site within the take a look at surroundings

Creating the brand new web site in a take a look at surroundings is an integral step within the web site migration course of:

  • This includes constructing a precise reproduction of your proposed new web site (the so-called staging web site) on a personal server, completely separate out of your current stay web site.
  • The goal of that is to ascertain a safe and managed testing floor the place you possibly can freely experiment with none real-world penalties.
  • In this secure haven, you’re in a position to rigorously take a look at all parts of your new website, together with redirects, canonical tags, inner hyperlinks, new website’s predominant templates, load occasions on desktop and cell, and extra.
  • You may also troubleshoot any potential issues that will come up within the staging website and handle them proactively somewhat than reactively.
  • Critically, this course of ensures that any modifications or tweaks don’t have an effect on your current stay website or disrupt your customers’ expertise in any manner.

It’s all about meticulousness and managing threat, in any case, any modifications made within the stay surroundings are instantly seen to customers and search engine crawlers.

18. Block the brand new web site from indexation and crawling

Preventing your new web site from being crawled and listed throughout its building is essential for SEO well being and person expertise:

  • Exposing unfinished or take a look at pages to the world can result in detrimental person experiences and SEO implications.
  • Users could find yourself encountering these incomplete pages in search outcomes, which can lead to confusion and presumably hurting your web site’s popularity.
  • In SEO phrases, these unfinished or poorly optimized pages could possibly be perceived as low-quality content material by serps, which may have an effect on your total SEO efficiency.
  • Additionally, simultaneous indexing of take a look at and stay environments might end in content material duplication points.

To be certain your short-term web site blocks search engine crawling and indexation, use two main strategies: a robots.txt file block and noindex meta tags.

This is an important step in making certain a clean transition throughout web site migration.

19. Do the on-page SEO for the web site within the take a look at surroundings

On-page SEO parts, corresponding to title tags, meta descriptions, header tags, and picture alt textual content, needs to be carried out and examined in your new website earlier than it goes stay.

This not solely helps be sure that your new website is SEO-friendly from the beginning, but in addition lets you spot and proper any points in a managed surroundings.

Do this!

20. Perform a full audit and full crawl of the brand new web site within the take a look at surroundings

A complete audit and crawl of your new website within the testing surroundings helps establish any potential points earlier than the location goes stay.

This might embody damaged hyperlinks, incorrect redirects, lacking content material, or SEO points.

It’s a lot simpler to repair these points in a testing surroundings than after the location has gone stay. Believe me…

21. Implement & take a look at redirects within the take a look at surroundings

Implementing and testing your 301 redirects and canonical tags within the testing surroundings is a vital a part of the migration course of.

These redirects be sure that when a person or search engine tries to entry an outdated URL, they’re robotically directed to the proper new URL.

Incorrect or lacking redirects may end up in misplaced site visitors, 404 errors, and a drop in SEO worth, so thorough testing is essential.

NOTE: Depending on the setup, in some circumstances it is probably not possible to implement canonical tags or redirects within the take a look at environments however somewhat it needs to be achieved concurrently with launching the location.

22. Create a backup of the present web site (simply in case)

Lastly, all the time create a full backup of your current website earlier than beginning the migration.

Despite probably the most thorough planning and cautious execution, surprising points can come up throughout a migration.

Having an entire backup ensures that you could restore your website to its pre-migration state if vital, which can reduce any potential injury and offer you peace of thoughts.

Practical suggestions for the pre-migration part 

It may be very simple to make a variety of errors within the pre-migration part.

Here are some suggestions based mostly on my expertise that can allow you to keep away from frequent errors and pitfalls:

  • If the construction of the location may be very complicated or website has some orphan pages, it’s possible you’ll not be capable to discover all URLs be performing a full crawl. In that case, it’s possible you’ll wish to use different instruments like Google Search Console (the Index report) to search for different potential URLs or manually overview the pages within the CMS.

The Index report in Google Search Console

  • Skipping an intensive audit of your present website earlier than migration is like strolling blindfolded – you may miss severe points that might damage your SEO.
  • URL redirection is among the most crucial features of a website migration. Neglecting it may end up in misplaced site visitors and decreased rankings
  • Testing all the things on a staging website earlier than the migration is essential to keep away from severe errors and downtime through the precise migration

SEO Migration Checklist: Migration 

All of the under duties needs to be achieved nearly concurrently. Make certain there isn’t a lag between these duties or it could critically damage your web site.

23. Launch the brand new web site

This is the second whenever you take your new web site stay. You normally do that by pointing DNS names to your new website’s server and making all redirects stay.

Ensure all preparation steps have been appropriately carried out and that you just’ve achieved a ultimate examine on all features of the location.

It’s all the time finest to schedule the launch throughout off-peak hours to attenuate any potential disruption to customers.

For many websites, time for the migration is Saturday night time.

24. Make certain the brand new web site is indexable and crawlable

Now that the brand new website is stay, it’s essential to make sure that serps can crawl and index it.

Check your robots.txt file and meta tags to make sure they’re not blocking search engine bots.

You can use Google’s URL Inspection Tool to confirm that Google can entry and perceive your pages.

URL Inspection tool in Google Search Console

25. Indicate the area identify change in GSC (non-obligatory)

If you’re transferring to a brand new area, use Google Search Console’s Change of Address Tool to tell Google concerning the change.

This shouldn’t be a necessary step however website migration follow. However, understand that this instrument shouldn’t be really helpful in all circumstances.

Google Change of Address Tool

26. Implement monitoring codes & make an annotation 

Ensure all monitoring codes, together with these for Google Analytics, Google Search Console, Google Tag Manager, or every other monitoring instruments you’re utilizing, are put in appropriately in your new website.

This will allow you to watch your website’s efficiency and person habits post-migration.

Also, make an annotation in Google Analytics to mark the date of migration. This will allow you to perceive any modifications in your information because of the migration..

27. Do a full crawl & audit proper after the launch

After your new website is stay, carry out one other full website crawl and audit.

This will allow you to establish and repair any potential points that will have been missed throughout testing, corresponding to 404 pages, or different SEO points.

28. Test all of the redirects

Testing all redirects is a pivotal step through the web site migration course of:

  • Of course, it’s best to take a look at all redirects pre-launch, however the testing shouldn’t cease there.
  • Post-launch testing is equally essential to verify that each one redirects are functioning appropriately within the stay surroundings.
  • Broken or incorrect redirects can result in “404 not found” pages, which may disrupt the person expertise, trigger lack of site visitors, and negatively have an effect on your SEO standings.

Fix any redirect points immediately!

29. Fix any points as quickly as potential

Addressing any points promptly after launch can be a key side of a profitable website migration.

In a really perfect world, all the things will perform flawlessly as soon as your new website goes stay. However, there’s all the time an opportunity that points could emerge as soon as the web site is stay.

Upon encountering any points, be it a failed redirect, a damaged hyperlink, or a misconfigured meta tag, take fast motion.

This swift response is important to forestall any potential long-term SEO ramifications.

30. Keep the outdated XML sitemap intact till totally recrawled

Don’t take away the outdated XML sitemap immediately. Keeping it stay will assist serps perceive the modifications to your website and discover your new URLs.

Once your new website has been totally crawled and listed, you possibly can take away the outdated sitemap.

31. Add the brand new website to rank monitoring instruments

If you’re utilizing rank monitoring instruments, bear in mind so as to add your new website or replace the present website’s URL (if you’re altering the area identify).

This will can help you monitor your key phrase rankings post-migration and establish any potential drops or enhancements.

My favourite rank monitoring instrument is SE Ranking (under).

SE Ranking

32. Test Forms and CTAs

Testing all of your types and CTAs, like your contact types, e-newsletter signups, and that vivid ‘Buy Now’ button, is simply as essential as the opposite items of your website migration.

These are the little bridges between you and your customers, and making certain they perform completely within the new website surroundings is essential to conserving communication strains open and sustaining conversion charges.

Imagine a possible buyer filling out a kind or clicking on a CTA, solely to seek out it doesn’t work—discuss a missed alternative, proper?

33. Inform web site customers and subscribers concerning the change (non-obligatory)

This is an “optional but highly recommended” tip. If you’ve constructed a loyal base of customers and e-mail subscribers, loop them in about your migration plans.

You might imagine this isn’t a giant deal, however belief me, it could actually do wonders for conserving your viewers engaged and your model trusted.

You can use a number of channels like site-wide bulletins, a heart-to-heart e-mail e-newsletter, and even an informative weblog put up to maintain them within the loop.

Practical suggestions for the migration part 

The migration part is an important part and it requires your particular consideration. It is tremendous simple to kill all the migration with one seemingly small mistake. 

Here are the information for this stage based mostly on my expertise with SEO migrations:

  • I do know I’m repeating myself however please guarantee all inner and exterior hyperlinks are up to date to the brand new URLs and are working appropriately.
  • Remember that simply blocking the staging website in robots.txt file doesn’t forestall serps from indexing the take a look at website’s URL. You must have the no-index tag or password-protect the brand new website as properly.
  • Transferring monitoring codes and analytics out of your present website to the brand new one is totally vital for making certain a steady monitoring of website efficiency and person habits. It occurs to be one of the vital frequent slip-ups throughout website migration. And let’s be actual, who needs to see their site visitors metrics plummet to zero proper after the large launch?
  • Don’t take away outdated XML sitemaps instantly after migration; they’ll help serps in understanding the modifications.
  • Ensure all canonical tags level to the proper new URLs to forestall confusion for serps. It shouldn’t be unusual to see the stay website whose canonical tags level to the staging website.
  • Always bear in mind to make your new website accessible to serps for crawling and indexing after the launch. Yes, I’ve seen a variety of migration the place the newly launched website nonetheless has a no-index tag.

SEO Migration Checklist: Post-Migration

Website migration doesn’t finish along with the launch of the brand new website. There are nonetheless a variety of post-migration duties to carry out. 

34. Set up computerized crawls of the brand new website

Regular (ideally weekly and proper after migration each day) website crawls can assist establish any points that will emerge over time, like damaged hyperlinks, lacking meta tags, or modifications in web page standing.

Using a instrument like Semrush Site Audit or SE Ranking Website Audit, you possibly can schedule computerized crawls of your website regularly to assist regulate its well being and efficiency. 

Site Audit by Semrush

TIP: When setting computerized crawls for the location, all the time take note of its measurement and crawl price range. For most websites, it gained’t be a priority, however if you’re working with a really massive web site, a distinct method could also be vital.

35. Monitor the brand new website’s rankings, site visitors, and conversions each day

Changes in your website’s natural search rankings, site visitors, and conversions are key indicators of the migration’s success.

Use instruments like Google Analytics, Google Search Console, and any rank monitoring instrument to regulate these metrics each day.

Significant modifications might point out points that should be addressed in a short time.

36. Submit a brand new sitemap to Google Search Console & Bing Webmaster Tools

Once your new website is stay and useful (and after serps have crawled the outdated XML sitemap), generate a brand new XML sitemap and submit it to Google Search Console and Bing Webmaster Tools.

This helps the various search engines perceive your new website construction and discover your whole pages, which may expedite the indexation course of.

37. Monitor your new web site’s efficiency and pace 

Site efficiency and pace can influence person expertise and search engine rankings, so it’s essential to watch these elements after migration.

Tools like Google’s PageVelocity Insights can assist you monitor website pace.

However, don’t get caught up on pace and Core Web Vitals an excessive amount of as a result of they’ll simply turn out to be self-importance metrics.

If you’re utilizing a PhrasePress web site, one plugin WP Rocket is prone to be sufficient by way of pace optimizations.

WP Rocket

38. Monitor indexation in Google & Bing

Use Google Search Console and Bing Webmaster Tools to watch the indexation of your new website.

Bing Webmaster Tools

It’s regular for indexation to take a while, but when sure pages will not be being listed after an inexpensive interval, this might point out points like crawl errors or issues along with your sitemap.

TIP: I strongly suggest you additionally use Bing Scan (it’s underneath SEO > Site Scan) to scan your new website. It is tremendous helpful.

bing site scan

39. Assess the influence of the migration

Just a few weeks after the migration, conduct a complete evaluation to grasp its influence.

Compare pre- and post-migration information, together with natural site visitors, key phrase rankings, bounce charge, conversion charge, and web page load time.

Any important modifications can assist establish whether or not the migration was profitable or if there are areas that want additional consideration or adjustment.

Practical suggestions for the post-migration part 

Here are some sensible suggestions and customary website migration pitfalls to pay attention to:

  • Expect fluctuations in rankings and site visitors within the weeks following migration. Don’t panic, however hold a detailed eye on metrics.
  • Remember, serps want time to grasp and index your new website. Patience is essential post-migration
  • Keep an eye fixed on Google Search Console for any improve in 404 errors. Fix them promptly to keep away from dropping site visitors.
  • It can take time for site visitors and rankings to stabilize after a migration. Don’t make hasty choices based mostly on short-term fluctuations.
  • Use “” searches in Google and Bing recurrently to examine which pages of your new website are listed. Be conscious that this isn’t probably the most dependable methodology of checking indexing.
  • When migrating to a brand new area, preserving the authority of your outdated website by correctly establishing 301 redirects is essential to sustaining your natural rankings.

SEO Domain Migration Special Tips

Migrating to a brand new area is a selected sort of SEO migration. 

Here are one of the best practices, suggestions, and issues to know to verify your SEO area migration goes easily:

  1. Keep the outdated area energetic and keep its DNS settings for a big interval after the migration to make sure all redirects proceed to work. Google advises conserving redirects stay for a 12 months a minimum of.
  2. Use instruments just like the Internet Archive’s Wayback Machine to discover whether or not your area had any probably detrimental content material previously. This can assist you establish and handle any lingering points which may influence your website’s popularity or SEO.
  3. Confirm each your outdated and new websites throughout the identical account on Bing Webmaster Tools and Google Search Console. This helps streamline the migration course of and retains all related information in a single place for simple entry and comparability.
  4. Do not function two equivalent web sites concurrently. Make certain any staging or growth websites are blocked from search engine crawlers to forestall duplicate content material points.
  5. Use Google Search Console’s “Change of Address” instrument to tell Google about your new area and assist speed up the transition.
  6. Inform any companions, associates, or different web sites linking to your website about your new URL construction. This can assist them replace their hyperlinks and make sure the continued movement of referral site visitors and hyperlink fairness.
  7. Set up a brand new area in your rank-tracking instruments.  
  8. Keep in thoughts that main content material modifications concurrently a migration could make it troublesome to find out what induced shifts in rankings and site visitors. This is very true for the area migration.
  9. If you might have beforehand disavowed any spammy or low-quality backlinks, be certain to resubmit the disavow file in Google Search Console to your new area.
  10. Make certain to switch all monitoring and analytics codes to your new area.

Final SEO migration ideas & suggestions

Well, there you might have it of us – the nitty-gritty of a profitable SEO migration guidelines. 

I hope you’ve discovered this information to be a helpful useful resource, a stable basis on which you’ll be able to construct your SEO migration technique. Remember, planning is essential to a clean transition – and that’s precisely what we goal for!

At the top of the day, SEO migration isn’t nearly transferring from one website to a different. It’s a possibility to enhance, to make issues higher than they have been earlier than. It’s an opportunity to reassess your SEO technique, to sharpen your focus, and to create an much more partaking person expertise.

However, it’s essential to keep in mind that SEO migration is a posh course of, not a one-time motion. It requires steady monitoring and tweaking. 

Don’t be alarmed if issues don’t go completely proper off the bat – that’s fully regular. The true success of SEO migration lies in how shortly you see the problems and the way successfully you reply to them.

Be affected person, be proactive, and most significantly, don’t be afraid of the change. Embrace it, as a result of each problem is a chance for development. And as all the time, hold your customers on the coronary heart of all the things you do, as a result of they’re the explanation we’re right here within the first place.

Thank you for taking the time to learn by way of this SEO migration guidelines. If you prefer it, please share it with different SEOs.

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