40+ Podcast Statistics for 2023 That May Surprise You!

40+ Podcast Statistics for 2023 That May Surprise You!

Chances are you’ve listened to a podcast or two over the previous month. It can hardly be denied that podcasts are a rising pattern, growing in reputation month over month. When you cease to have a look at the podcast statistics, a case will be made for beginning your individual podcast sooner fairly than later.

What ought to about how podcast listening impacts our world?

You could be stunned to be taught simply how prevalent this media kind is and how one can capitalize on this rising pattern along with your goal demographic.

Let’s take a better take a look at how many individuals actually take heed to podcasts and what it says about them.

Podcast Statistics: The Basics of the Market

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42% of people ages 12 and up have listened to a podcast within the final month. When you take a look at the subsequent age bracket up, that statistic improves even additional at 53% of people ages 12 to 54. This means that almost all of individuals are tuning into what podcasters must say in regards to the topics that curiosity them.

Even although not everyone seems to be listening to podcasts, there’s a rising sense of consciousness: 79% of people are absolutely conscious of what they’re and why they matter.

The identical research from the Statista signifies that greater than 82 million individuals are listening to podcasts, and that quantity is slated to exceed 100 million listeners in 2024.

What else ought to in regards to the podcast market?

Take a take a look at a few of these stunning statistics:

All of this means that the pattern for podcast listening is on an upward trajectory. If you have been eager about whether or not beginning a podcast is true for you, now has by no means been a greater time as we see these numbers climb ever-higher. Check out our put up on the right way to begin a podcast and earn a living for extra information on getting began.

Demographics of Podcast Listeners

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Out of the tens of millions of month-to-month podcast listeners, we checked out within the final part, what are you able to anticipate from the demographics of people who find themselves truly spending their time dedicated to the podcast trade?

Take a take a look at this breakdown primarily based on race earlier than we dive into the gender hole in podcast stats:

  • White listeners: 57%
  • Latino listeners: 16%
  • African American listeners: 13%
  • Asian listeners: 4%
  • Other races: 10%

More males than girls are tuning into the podcast trade, although the numbers aren’t too far off from one another. Men make up roughly 53% of monthly podcast listeners, whereas girls come trailing barely behind at simply 46%. Non-binary folks make up about 1% of listeners, in response to the identical survey.

Where People Listen to Podcasts

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If you guessed that most individuals take heed to podcasts from their smartphone, you’d be proper. But there are tons of various methods they will entry these podcast episodes. From Apple podcasts to Spotify, the place are most individuals tuning into their favourite podcast episode? 

It’s an in depth tie between Apple Podcasts and Spotify for which one will get probably the most downloads. According to Buzzsprout, Apple Podcasts is the winner, with virtually 38% of all downloads. 

Spotify is shut behind with virtually 29%. 

These two leaders have a landslide victory over the opposite strategies of podcast listening, reminiscent of by way of net browser (6%), Google podcasts (2.5%), and even Apple iTunes (1.8%).

The ethical of the story right here is that you just wish to add your podcast to one of the vital well-known names in podcast listening in order for you folks to seek out you: Apple Podcasts or Spotify. 

Podcast Revenue Statistics

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If you thought that listening to podcasts was a free exercise and had no main income, you’d be incorrect. Podcast statistics like these discovered on this part clearly spotlight how a lot cash there’s to be made as a podcast host. 

According to Grandview Research, the present podcast trade is price $23.75 billion. 

But that is not the finish of the story. 

Podcast listeners are more and more tuning into this number of reveals, and month-to-month podcast listeners appear to be on the rise. As a outcome, the income from podcast adverts and sponsored content material will seemingly develop. 

The identical analysis research reviews that the anticipated income in 2030 shall be someplace round $130.63 billion.

How precisely can folks be creating wealth from those who take heed to podcasts? You could be stunned at how even the most well-liked podcast style makes a residing. People hear and are extremely apt to make purchases primarily based on the suggestions of a podcast host. 

A whopping 69% of people say {that a} podcast episode launched them to new services or products that that they had by no means heard of earlier than. Coming in barely decrease, 38% of these podcast listeners report truly making a purchase order of issues that they heard about in an episode. 

How and When People Listen to Podcasts

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Most folks will tune into their newest podcast episodes throughout the morning hours, however that is not the entire image. Consider these time frames when individuals are almost certainly to spend a little bit time with their favourite podcast host: 

  • 6 AM to 10 AM: 25%
  • 10 AM to 2 PM: 26%
  • 2PM to 6PM: 21%
  • 6 PM to 10 PM: 15%
  • 10 PM to 2 AM: 11%
  • 2 AM to 6AM: 3%

The division in instances that individuals are truly planning to take heed to podcasts reveals that individuals are extra inclined to hear on their morning commute. 

This aligns with different statistics that present that almost all of individuals are tuning in from their smartphone (73%). It has a considerable lead over the entire different locations that month-to-month podcast listeners could be tuning in from:

  • Computer or laptop computer (11%)
  • Tablet (7%)
  • MP3 participant (5%)

The identical research reveals that individuals are most apt to take heed to podcasts whereas doing one thing else. Some folks hear whereas within the automobile (14%), however others usually tend to tune in whereas doing one thing else: working (16%) or strolling and driving public transportation (19%).

There are tons of ways in which folks will eat the most recent podcast episode, and these are simply the tip of the iceberg on the subject of podcast statistics.

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According to Apple Podcasts, you may wish to tune into a few of these channels. This can provide you some perception into what the most well-liked podcast style is and how one can capitalize on the developments on the subject of beginning your individual:

  • CounterClock by audiochuck
  • Dateline by NBC News
  • Crime Junkie by audiochuck
  • The Daily by The New York Times
  • Wiser than Me with Julia Louis-Dreyfus by Lemonada Media
  • GoodLess by Jason Bateman, Sean Hayes, and Will Arnett
  • The Broski Report with Brittany Broski by Brittany Broski & Audioboom Studios
  • Huberman Lab by Scicomm Media
  • Morbid by Morbid Network | Wondery
  • Believe in Magic by BBC Radio

Not all podcast hosts are well-known. As you may see, podcast listening runs the gamut from true crime junkies to those that need a good giggle. Many folks use them as a strategy to sustain with the each day information and present occasions.

There’s a podcast on the market for everybody in case you look arduous sufficient, so do not feel the necessity to restrict your self solely to the most well-liked podcast genres. 

Best Practices: Podcast Statistics for Length and Release Schedule

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What do the podcast statistics let you know about how your individual improvement ought to transfer ahead with a view to get the perfect viewers? It is not so simple as selecting a preferred podcast style. You additionally have to just remember to’re getting in entrance of individuals on the proper instances and in a manner that aligns with their expectations. 

First, let’s speak about how lengthy your podcast listeners will anticipate your content material to be. 

Buzzsprout breaks it down into the next classes primarily based on their analysis of the trade as a complete: 

  • Less than 10 minutes: 15%
  • 10 to twenty minutes: 15%
  • 20 to 40 minutes: 32%
  • 40 to 60 minutes: 21%
  • Over 60 minutes: 16%

The candy spot for individuals who wish to take heed to podcasts appears to be 40 minutes or much less, with 62% of podcasts falling into these lengths. 

Of course, this is not the one factor podcast statistics can inform us about how folks take heed to podcasts. The majority of individuals will publish their podcasts at the very least each 2 weeks, with many individuals posting new episodes for podcast listeners each week. 

One analysis research checked out podcast statistics to find out when podcast listeners tune into new episodes. They discovered that the typical podcast produced new episodes throughout the week for the perfect outcomes. Most weekly podcast listeners had a choice for episodes that had been not posted on Saturdays

If you need a little bit extra specificity for when your podcast viewers may discover you, it is best to add your new podcasts on Wednesdays, Tuesdays, and Thursdays, respectively. 

Final Thoughts: Do These Podcast Statistics Convince You to Start Today?

Whether you determine to put up on Apple podcasts or Spotify, the reality is that podcast listeners are rising, and it’s best to capitalize on the pattern. Building up a repertoire of sponsored podcast episodes or having an honest following will be a good way to scale your earnings and develop your platform.

Do these podcast stats have you ever eager about how one can get in instantly?

It could be time to select up that microphone and begin recording as a way to make your mark on the world amongst your podcast listeners.

For associated studying on beginning a podcast, listed below are just a few different articles that you could be wish to take a look at to get began: 

And, in fact, remember to take heed to our Niche Pursuits podcast for much more concepts about how one can develop what you are promoting, model, and extra! 

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