This publish was sponsored by SE Ranking. The opinions expressed on this article are the sponsor’s personal.
Wondering the way to finest combine AI into your advertising and marketing workflow?
Unsure which components of your content material creation technique might be safely delegated to machine studying?
You’re not alone.
While 46% of enterprise house owners resort to AI to craft inner communications, 30% of them are involved about misinformation AI may cause and 33% are apprehensive that AI implementation may result in a workforce discount.
Still, the demand for high-quality content material continues to develop, and not less than 12% of companies are turning to AI-powered instruments to optimize their content material writing course of.
The SE Ranking crew isn’t any stranger to AI.
We’ve been actively integrating this AI-powered Content Marketing Tool into our crew’s workflow to create compelling Web optimization copy that outperforms rivals in search engines like google and yahoo.
In This Article
- 1. How Missing AI Opportunities Right Now Can Leave You Behind In The Near Future
- 2. How To Automate Your Workflow With Content Writing Tools
- 3. Build Briefs Faster With An AI Tool
- 4. Delegate Content Writing To AI
- 5. Optimize Content For Better Search Performance
- 6. 3 Benefits Of Using SE Ranking’s Content Marketing Tool
Important notice: we’ve no intention to switch our human writers with AI. Instead, we use AI for creating extra content material than we ever may with out AI help. We hope to lastly check all of the concepts we had for some time however by no means had an opportunity to implement due to a scarcity of sources.
Let’s dive into how these AI instruments have helped us each step of the way in which:
- AI Writer, which relies on GPT neural networks.
- Extensive content material optimization capabilities.
But first, let’s share why 44% of companies are utilizing AI applied sciences now, and why 56% will not be.
How Missing AI Opportunities Right Now Can Leave You Behind In The Near Future
The marketplace for Generative AI is booming, with market dimension anticipated to achieve $51.8 billion by 2028.
44% of respondents adopted AI content material writing.
52% of consultants imagine that automation will displace folks from their careers.
That worry is the principle motive why individuals are refusing to check out new applied sciences.
AI writing affords quite a few advantages to entrepreneurs, giving them entry to high-quality content material at scale and at low price.
If that you must produce excessive volumes of content material in a brief period of time, resembling product description pages or weblog posts, AI might help you get forward with out the necessity to increase capital.
The earlier you incorporate AI instruments into your workflow, the sooner you’ll achieve a aggressive benefit.
Now is the most effective time to learn to capitalize on these instruments, whereas everyone seems to be studying on the identical time.
The utilization of content material automation instruments and AI is only a talent, not a alternative, and we are going to present you the way to grasp it.
So, let’s see how automation with AI instruments works throughout every step of the content material writing course of.
How To Automate Your Workflow With Content Writing Tools
The content material creation course of begins with subject analysis after which contains the next phases:
- Brief creation.
- Content writing.
- Content analysis.
- Additional optimization.
Each of those steps is time-consuming and requires you to give attention to completely different variables in the course of the course of.
1. Build Briefs Faster With An AI Tool
Estimated Time Savings: 20 minutes vs 2 hours
First issues first, let’s discuss temporary creation.
Step 1: Set Up Your Content Parameters
Start within the Content Editor.
Select your parameters, together with your goal key phrases, which you’ll be able to select with the assistance of the Keyword Research Module.
Then, the software program analyzes the top-ranked content material on the chosen subject.
Step 2: Select Your Relevant Competitors For Automatic Analysis
To assist inform your sensible temporary, select all related rivals from the record based mostly on:
- Total site visitors.
- Domain belief rating.
- Page belief scores.
- Total variety of referring domains.
- Word rely.
- Website visibility.
Depending on the pages you selected, the software recommends:
- Content size.
- The variety of media components to make use of.
- Terms to make use of (and their placement).
All of those suggestions play an important position in serving to internet pages rank larger.
Step 3: Select Your Must-Have Keywords
This AI affords you an inventory of pure language processing (NLP) phrases. NLP algorithms will search for these phrases in your content material to show their relevance.
SE Ranking prioritizes phrases based mostly on how top-ranking pages use them of their texts and the way properly these pages carry out within the SERP.
You can even undergo the record and hand-pick the phrases that you just really feel are probably the most acceptable.
The subsequent step is content material construction.
Step 4: Confirm Content Outline Structure
SE Ranking’s Content Editor exhibits how rivals construction your texts.
While you possibly can add your competitor’s H1-H6 headings to the Web optimization technical task, content material writing finest practices require you to make use of them as a reference to create your personal construction from scratch.
With AI proudly owning the creation of a wise, data-driven content material writing temporary, it can save you worthwhile time, permitting you to give attention to making certain your content material is as robust as potential.
2. Delegate Content Writing To AI
Estimated Time Savings: 1 hour vs 3 hours (or extra when you had author’s block)
When the temporary is all set, you possibly can select to cross a lot of the writing routine to the GPT-powered AI Writer inside the Content Editor, as we did right here.
Step 1: Add Your Keywords From Your AI-Generated Content Brief
Once you switch your phrases out of your temporary, AI Writer will generate several types of content material utilizing your goal key phrases.
Step 2: Automatically Get A High-Engagement Headline & Rough Draft
Once you enter your key phrases and voice, you should utilize the writing assistant to generate:
- An intriguing headline.
- Text construction.
- A tough draft of your content material piece.
Step 3: Quickly Edit A Near-Complete Rough Draft
In our instance, we have been shocked to search out that we liked the primary paragraph generated by the AI Writer.
However, we in the end determined to place it within the Summary part, since what it wrote included the principle issues we needed to emphasise in our textual content.
We additionally felt like altering one sentence in it.
To do that, you simply want to pick out a chunk of textual content and ask the AI writing software program to rephrase it:
Step 4: Evaluate The Content
Now that our first draft is lastly prepared, it’s time to do some modifying and sprucing.
To make it straightforward, AI might help you:
- Evaluate its content material rating.
- Check the textual content for grammar.
- Uncover spelling errors.
- Determine uniqueness.
This is to make sure that the piece is of top quality and may win our rivals’ site visitors.
In our instance, right here’s how we used the Content Marketing tool for this goal.
AI Content Score
SE Ranking’s Content Score affords worthwhile insights into how your content material stacks up in opposition to the competitors when it comes to high quality and affect.
It additionally offers hints on which changes might help your copy carry out higher. The software additionally scans texts for widespread grammar and spelling errors to make sure that the content material is skilled and error-free.
Here are the outcomes we obtained:
AI Plagiarism Checker
Another great tool is the plagiarism checker.
Plagiarism is a critical concern that may harm the popularity of any web site if not dealt with correctly.
But with the assistance of this software, you possibly can make sure that every bit of content material you’ve created is totally distinctive and of the best high quality.
Thankfully, that’s our general uniqueness rating. 100%! What a reduction!
Step 5: Don’t Worry About Job Replacement
As you possibly can see, AI doesn’t take away content material creators from the duty of making work.
Your enterprise and groups are nonetheless accountable for all of the produced items, together with textual content high quality, trustworthiness, knowledge, recommendation, and so forth.
Whenever you employ an AI author, it’s essential to fact-check and confirm any info that the system offers you with. AI can not decide which info is true and may generate deceptive and inaccurate content material.
3. Optimize Content For Better Search Performance
Estimated Time Savings: half-hour vs by no means getting a click on from Google
You may need seen within the screenshot above that the primary draft of this textual content acquired a Content Score of 51.
Naturally, the outcomes must be higher if we needed our content material piece to be seen within the extremely aggressive SERP atmosphere.
Step 1: Follow The Automatically Generated Recommendations
Follow the software’s suggestions to enhance the rating, which, on this case, contains:
- Increasing the phrase rely.
- Adding some photographs.
- Integrating urged phrases into the copy.
As a end result, we managed to extend this textual content’s Content Score to 66.
3 Benefits Of Using SE Ranking’s Content Marketing Tool
First and foremost, AI content material instruments save time.
By automating lots of the tedious duties concerned in content material creation, resembling researching the subject and producing briefs, and crafting the copy, an AI author frees up time for writers and content material managers to give attention to extra high-level duties.
With the assistance of the Content Marketing Tool, we crafted the copy 4 occasions sooner and spent minutes as an alternative of hours creating the temporary.
AI Writers are an extremely cost-effective different to hiring extra content material writers to manually create content material. Automated content material creation might help you fulfill your content material wants and rapidly generate high-quality outcomes.
Improved high quality: AI instruments don’t simply provide help to save money and time; additionally they assist to provide copy that’s extra Web optimization-friendly. By understanding which key phrases your viewers is looking for, in addition to the key phrases that search engines like google and yahoo count on to see in your textual content, you may make positive your content material is being seen. AI writing instruments additionally provide help to preserve your content material on subject and centered, making certain that your content material is concise and convincing.
Considering AI as your teammate and delegating a few of your duties to it’ll provide help to construct new abilities in utilizing AI on your work and leverage the know-how’s potential. If you’re trying to automate your content material creation course of, our Content Marketing Tool might be your go-to resolution. The platform’s AI can even present recommendations and suggestions in order that writers can refine their work and produce higher-quality content material.
The reality of the matter is that this: AI-powered content material creation options are the way forward for content material creation. As the market continues to develop, companies that embrace AI instruments might be higher outfitted to create high-quality content material effectively and successfully. At this level, not utilizing AI options is like washing dishes by hand when there’s a dishwasher. You can do it, however why trouble?
Featured Image: Image by SE Ranking. Used with permission.