Eye-Opening Creator Economy Statistics

22 Eye-Opening Creator Economy Statistics (2023 Data)

How {many professional} creators are there? How many creators are there complete?

How a lot do creators earn per sponsored submit, and what different revenue streams do they use?

In this submit, we’ve rounded up the most effective creator economic system statistics from experiences revealed across the net.

They cowl all of those questions and extra and actually open your eyes to widespread misconceptions all of us have about content material creation.

Let’s get into it.

Editor’s prime picks – creator economic system statistics

  • The creator economic system pool has a complete of 207 million creators globally. (Linktree)
  • In 2023 the worldwide influencer advertising and marketing business is anticipated to develop to $21.1B. (Influencer Marketing Hub)
  • Only 12% of full-time creators make greater than $50,000 in annual revenue. (Linktree)
  • Lifestyle influencers ask for $994 per model collaboration on common. (Collabstr)
  • Patreon is utilized by over 250,000 creators to generate income. (Patreon)

General creator economic system statistics

1. There are 207 million creators on the internet

The world creator economic system features a creator pool of over 207 million creators from all over the world.

01 - Creator economy

This information comes from Linktree’s 2022 Creator Report.

They additionally revealed a collective social media consumer base of 4.2 billion social media customers, which supplies you an concept of the potential skilled creators have in rising a following.

Source: Linktree

2. Facebook has the most important consumer base with 2.9 billion month-to-month energetic customers

Statista tracks consumer base information for all main social media platforms.

Their information reveals that Facebook has the most important consumer base with 2.9 billion month-to-month energetic customers by the top of fourth quarter of 2022.

02 - Facebook active users

This is fascinating as a majority of the statistics on this article level to Instagram, TikTok and YouTube as being probably the most influential social media platforms for creators.

Source: Statista

3. 67% of all influencers are nano influencers with 1,000 to 10,000 followers

According to information uncovered by Linktree, most creators, or 67.15%, are nano influencers, that means they’ve between 1,000 and 10,000 followers.

This proportion makes up nearly all of influencers, or roughly 139 million of all content material creators.

03 - Creators by audience size

The subsequent largest chunk of creators are micro influencers, or influencers with 10,000 to 100,000 followers.

There are 41 million micro influencers, which is nineteen.81% of all creators.

There are 2 million macro influencers (100,000 to 1 million followers) and a couple of million mega influencers (over 1 million followers).

These numbers make up lower than 1% of all creators globally every, or 1.94% mixed.

23 million creators have fewer than 1,000 followers. This quantity makes up 11.11% of all creators.

Source: Linktree

4. 66% of creators work half time as content material creators

This information comes from a survey of 9,500 creators, which was performed by Linktree for his or her 2022 Creator Report.

66% of respondents reported working as creators half time, which suggests 34% of creators are full-time creators.

04 - Part time creators

36% are beginner creators who’ve solely been making content material for lower than one or equal to 1 12 months.

43% of creators spend lower than or equal to 5 hours per week on content material creation.

Source: Linktree

5. 77% of social media influencers are ladies

For Collabstr’s 2023 Influencer Marketing Report, the model surveyed 50,000 influencers.

They found a whopping 77% of respondents to be ladies whereas 23% have been males.

5a - Influencers by gender

This gender hole even grew to become a pattern on a per-platform foundation.

According to survey outcomes, 76% of influencers on TikTok are ladies whereas solely 24% are males.

On Instagram, 79% of influencers are ladies whereas 21% are males.

The hole is smallest on YouTube. Here, 69% of influencers are ladies whereas 31% are males.

The pattern continues if you examine follower counts of women and men on TikTok and Instagram.

However, the hole is smallest if you examine follower counts on YouTube, particularly amongst YouTubers with 50,000 to 500,000 subscribers.

5b - Subscribers by gender

53% of YouTubers with 50,000 to 100,000 subscribers are ladies whereas 47% are males.

56% of YouTubers with 100,000 to 500,000 subscribers are ladies whereas 44% are males.

Source: Collabstr

6. 25% of influencers function within the vogue and sweetness area of interest

This stat comes from Influencer Marketing Hub of their 2023 State of Marketing Report.

They discovered that the style and sweetness area of interest was in style amongst 25% of respondents, gaming amongst 12.9%, journey and life-style amongst 12.5%, sports activities amongst 12%, household, guardian and residential amongst 10.7%, and well being and health amongst 6.8%.

19% of respondents voted for “other.”

However, it needs to be famous that Influencer Marketing Hub’s numbers come from a survey of three,500 advertising and marketing companies and types.

Collabstr additionally publishes a report on influencer advertising and marketing yearly.

While they don’t say what proportion of respondents voted for what, their report does state that the most well-liked niches (voted for by 50,000 influencers) are life-style, vogue, magnificence, journey, modeling, and well being and health.

Source: Influencer Marketing Hub

7. The world influencer advertising and marketing business is anticipated to develop to $21.1B in 2023

The influencer advertising and marketing business grew to $16.4 billion USD in 2022 and is anticipated to develop to $21.1B in 2023.

This information was uncovered by Influencer Marketing Hub, who additionally found, via a survey of three,500 advertising and marketing professionals, that 67% of entrepreneurs plan to spend extra on influencer advertising and marketing in 2023.

This means there’s lots of potential for the common nano influencer to launch a full-fledged creator enterprise.

There’s additionally lots of potential for manufacturers to avoid ad-blocking expertise by spending much less on advert income and extra on influencer advertising and marketing, together with commissioning creators to create sponsored posts.

When manufacturers do that with creators who’ve energetic, highly-engaged followings, their engagements from advertising and marketing campaigns have the potential to be greater than advertising and marketing campaigns that contain inserting adverts in a number of channels.

Source: Influencer Marketing Hub

8. The United States is the #1 nation for influencer advertising and marketing

Collabstr surveyed 50,000 influencers and 20,000 manufacturers and advertising and marketing companies.

The ensuing information revealed the ten hottest international locations for model offers.

The United States was ranked as the most well-liked nation for paid collaborations between manufacturers and influencers, adopted by Canada, the UK, Australia and Germany.

08 - Influencer marketing

This was adopted by Mexico, France, Spain, the Netherlands and Italy.

When Collabstr broke this information down much more, they discovered that the highest cities (all of that are within the United States and Canada) with the best variety of influencers included Los Angeles, New York City, Toronto, Vancouver and Atlanta.

Source: Collabstr

9. 67% of social media creators have by no means collaborated with a model

In Linktree’s 2022 Creator Report, the corporate surveyed 9,500 creators.

They found that 67% have by no means collaborated with a model on their social channels.

This might be a serious cause why nearly all of creators don’t make dwelling wages.

Source: Linktree

10. The majority of influencers personal accounts on 1.9 social media platforms

According to Collabstr’s report, on common, most social media influencers are monetizing accounts on round 2 platforms at a time.

This provides entrepreneurs wider goal audiences to market their merchandise to, maybe even wider than they thought.

Source: Collabstr

11. 58% of creators produce a number of types of content material

In Linktree’s 2022 Creator Report, the corporate requested 9,500 creators in regards to the content material sorts they use.

While nearly all of creators report solely utilizing one content material kind, 58% voted for 2 to 4 content material sorts.

Content sorts embody short-form movies, long-form movies, podcasts, weblog posts, and so on.

Source: Linktree

12. 62% of area of interest creators agree specializing improves engagement and attain

Linktree’s survey of 9,500 creators included area of interest creators.

A distinct segment creator is a content material creator whose content material targets a selected area of interest, corresponding to life-style, magnificence, tech, and so on.

62% of those creators consider choosing a distinct segment and dedicating your content material to it will increase your probabilities of rising an viewers and receiving extra likes, feedback and conversions out of your content material.

Source: Linktree

Creator economic system stats primarily based on income

13. Only 12% of full-time creators make greater than $50,000 a 12 months

Linktree’s survey of 9,500 creators revealed that solely 12% of full-time creators make greater than $50,000 in annual revenue.

48% make lower than $1,000.

This means the overwhelming majority of full-time creators should not profiting from the massive variety of influencer advertising and marketing alternatives obtainable as we speak, both as a result of they merely aren’t fascinated about accepting model sponsorships or they don’t know tips on how to get began.

3% of part-time creators make greater than $50,000/12 months from content material creation whereas 68% make lower than $1,000.

Source: Linktree

14. Lifestyle influencers cost $994 for model collaborations on common

Collabstr surveyed 50,000 influencers for his or her 2023 Influencer Marketing Report.

They discovered the life-style area of interest to be the highest-paid influencer area of interest on common, after excluding celeb and entrepreneurial influencers.

Lifestyle influencers ask for $994 per model collaboration on common.

14 - Collaboration by niche

Health and health got here in second at $979 per collaboration with comedy and leisure coming in an in depth third at $968 per model collaboration on common.

Travel ($939), foods and drinks ($918), vogue ($912), mannequin ($864) and sweetness ($860) adopted.

Source: Collabstr

15. 41% of creators say promoting their very own bodily merchandise is the easiest way to monetize

When Linktree surveyed 9,500 creators of their 2022 Creator Report, they requested creators to vote for the revenue streams that drive income to their creator companies.

23% of area of interest creators and 18% of non-niche creators voted for “own physical products” for a complete of 41% of all creators.

15 - Channels that earn creators revenue

The subsequent largest revenue stream for creators is affiliate marketing online, which was voted for by 25% of creators.

15% of area of interest creators and 10% of non-niche creators say affiliate marketing online is a vital income stream.

Influencer advertising and marketing was voted by 23% of creators as being the third greatest income stream.

This was voted for by 14% of area of interest creators and 9% of non-niche creators.

Source: Linktree

16. 25% of creators earn probably the most quantity of income from their blogs or web sites

Linktree’s survey of 9,500 creators revealed that though solely 2% of creators say their largest viewers is on their weblog or web site, 25% say they earn probably the most quantity of income from a weblog or web site.

This is probably going because of the easy reality of there being far much less distractions on blogs and web sites. Therefore, conversion charges are greater.

Source: Linktree

17. Over 250,000 creators earn income from Patreon

Patreon is a membership platform through which followers, or “patrons,” can assist creators by subscribing to particular person creators on a month-to-month foundation (or on a per-content foundation) in change for perks, corresponding to early entry, sub-only posts, sub-only livestreams, and so on.

According to Patreon’s About web page, there are over 250,000 creators on the platform who’ve generated over $3.5 billion in income from subscriptions.

There are additionally over 8 million energetic patron accounts, making Patreon a well-liked platform for impartial creators.

Source: Patreon

Creator economic system statistics for particular creator platforms

18. 12% of beginner creators say their largest platform is TikTok

This stat comes from Linktree’s 2022 Creator Report.

12% of “beginner” creators take into account TikTok to be their largest platform whereas solely 6% of “experienced” creators say the identical factor.

Source: Linktree

19. 22% {of professional} creators say Facebook is their largest platform

In Linktree’s 2022 Creator Report, 22% {of professional} creators say their largest platform is Facebook versus 16% of beginner creators.

This is shocking given Facebook’s lack of affect over the previous few years when in comparison with platforms like Instagram, TikTok and YouTube.

Source: Linktree

20. 45% of brand name offers are made with TikTok influencers

In Collabstr’s 2023 influencer advertising and marketing report, the corporate analyzed 7,000 model offers between entrepreneurs and influencers.

They discovered that 45% of offers have been made with TikTok influencers whereas 39% have been made with Instagram influencers.

20 - Platforms for brand deals

The numbers show that TikTok has taken over Instagram in affect.

In 2022’s report, Collabstr discovered that 48% of paid collaborations have been made on Instagram whereas 46% have been made on TikTok.

Although the numbers are decrease in 2023’s report, they show simply how a lot TikTok has grown over the previous few years and the way it’s heading in the right direction to depart different social media platforms behind.

Other than these two powerhouses, 14% of manufacturers used user-generated content material whereas 2% made collaborations with YouTubers.

Collabstr describes user-generated content material as being “not specific to any particular platform.”

Source: Collabstr

21. 82% of influencers provide influencer advertising and marketing providers on Instagram

When Collabstr surveyed 50,000 influencers, they discovered that 82% report utilizing Instagram to supply paid collaborations to manufacturers whereas 61% use TikTok.

21 - Popular platforms for influencer

26% of influencers provide their providers via user-generated content material that’s not linked to a selected platform.

The remaining 9% of influencers provide their providers on YouTube.

Source: Collabstr

22. The common value per collaboration on YouTube is $418

While Collabstr’s report revealed Instagram and TikTok to be the most well-liked social platforms for influencer advertising and marketing, their report additionally revealed that YouTube collaborations internet YouTube creators $418 per collaboration on common.

22 - Collaboration average price paid

This information comes from a survey of fifty,000 influencers.

This is twice the common quantity TikTok and Instagram influencers make on common, which is $203 and $183 per collaboration on common.

Collabstr’s principle is that as a result of there are extra creators on Instagram than some other platform and since Instagram and TikTok content material is extra environment friendly to create than YouTube content material, it’s solely inevitable for these charges to be as little as they’re compared to YouTube’s.

Furthermore, Collabstr’s survey, which incorporates information from 50,000 influencers and 20,000 manufacturers and advertising and marketing companies, revealed that on common, influencers solely obtain about 50% of their asking costs for collaborations.

Here are the precise costs influencers make per collaboration on completely different platforms versus what they ask for:

Actual Prices of Asking Prices

  • YouTube – Creators with a YouTube channel acquired $418 of their authentic asking worth of $791 on common.
  • TikTok – $203 of authentic asking worth of $460.
  • Instagram – $183 of authentic asking worth of $363.

Source: Collabstr

Creator economic system statistics sources

Final ideas

Social media platforms, blogs and web sites have made it potential for almost anybody to publish content material to the world and even monetize it.

However, the statistics on this submit show that though the net has lots of of tens of millions of creators on the market, solely a small fraction of them have realized tips on how to correctly monetize the platforms they’ve constructed for themselves.

According to the statistics on this submit, creating your personal merchandise, particularly bodily merchandise, seems to be the easiest way to monetize a creator enterprise.

You can do that simply by dropshipping merch, however there are many different revenue streams to select from as properly.

Affiliate advertising and marketing and influencer advertising and marketing are the following hottest income streams for creators.

These contain utilizing your affect to market different individuals’s merchandise to your rising viewers.

While it’s not as secure as providing your personal merchandise, it offers a a lot simpler path to monetization.

Affiliate advertising and marketing is a simple sufficient technique to understand: be part of an associates program, suggest a product hooked up to that program and supply an affiliate hyperlink for it, then gather the income as you exchange an increasing number of clients.

Getting sponsored is one other story.

Consider making a media equipment out of a PDF doc, and embody the next information:

  • Social media accounts you’re energetic on.
  • Data for social media accounts, together with complete followings, likes per submit, feedback per submit, views per video, and so on.
  • Data in your viewers, together with demographics and the area of interest your content material falls beneath.
  • Details on the forms of posts you’ll be able to create for sponsors.

Adding this little contact to your pitch can actually do so much to extend your odds of touchdown your first sponsor.

As for manufacturers, remember to ask for all of this data if creators you’re pondering of sponsoring don’t provide it upfront.

The most essential factor is ensuring the creators you sponsor have audiences that match your buyer base.

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