16 Great Examples of Welcome Emails for New Customers [Templates]

16 Great Examples of Welcome Emails for New Customers [Templates]

We’ve all heard this maxim, “First impressions last,” so we’re conscious how essential it’s to strike an excellent impression.

welcome email

Showed up late for a job interview? That’s a nasty first impression. Eat a clove of garlic and neglect to brush your tooth earlier than a primary date? Also a nasty first impression.

→ Download Now: 8 Free Customer Onboarding Templates [Free Kit]

It seems that the “make a good first impression” precept holds true not solely in face-to-face encounters however in electronic mail interactions as effectively. The end result of giving an excellent impression in emails goes an extended technique to join with potential enterprise contacts or buyer

What is a welcome electronic mail?

A welcome electronic mail is the primary electronic mail you obtain after signing up, subscribing, or submitting your electronic mail to a web based retailer. It’s essential as a result of it is the primary impression an organization makes with a brand new buyer, weblog subscriber, or e-newsletter subscriber through electronic mail. Welcome emails can ship movies, particular affords, a sign-up type, or only a pleasant hey to determine a relationship with a brand new contact.

When you ship a welcome electronic mail to a brand new weblog reader, e-newsletter subscriber, or buyer, you are making a primary impression on behalf of your model. To assist make sure you’re making the most effective first impression attainable, we have rounded up some examples of standout welcome emails from manufacturers large and small.

Pro Tip: Use HubSpot’s free email marketing software to simply create a high-quality welcome electronic mail sequence like those featured beneath.

free welcome Email Template to send to customers

Each instance beneath showcases totally different ways and techniques for participating new electronic mail subscribers. Let’s dive in.

The Components of an Impressive Welcome Email

One issue that actually impacts the shopper onboarding course of is the welcome electronic mail. While there’s no one-size-fits-all format, there are a number of key elements that may assist your electronic mail stand out from the gang and join together with your supposed viewers. These embody:

1. Compelling Subject Lines

Making positive recipients really open your emails is step one in making an excellent impression. Subject strains are vital, so decide for brief and straight to the purpose topics that state clearly what you’re sending, who it’s from, and why it issues to potential clients.

2. Content Recommendations

While the principle objective of welcome emails is to introduce your model, it’s additionally vital so as to add worth by offering the subsequent steps for clients. place to begin is by providing hyperlinks to the good content material in your web site that may give your clients extra context in the event that they’re inquisitive about what you do and the way you do it.

3. Custom Offers

Personalization might help your welcome emails stand out from the pack. Customized introductory affords on merchandise are one thing customers usually need. If you base these affords on the knowledge they’ve offered or information obtainable to the general public by way of social platforms, welcome emails might help drive ongoing curiosity.

4. Clear Opt-Out Options

It’s additionally essential to supply a transparent means out if customers aren’t . Make positive all of your welcome emails include “unsubscribe” choices that permit clients to pick how a lot (or how little) contact they need from you going ahead. If there’s one factor that sours a budding enterprise relationship, it’s the incessant emails that aren’t simple to cease. Always give clients a technique to decide out.

Examples of Standout Welcome Emails

So what does a terrific welcome electronic mail appear like? We’ve collected some standout welcome message collection examples that embody affirmation messages, thanks emails, and provide templates that can assist you together with your buyer onboarding course of from begin to end — and make a terrific impression alongside the best way.

1. Food52

Type of Welcome: Confirmation

Food52 welcome email with a gray CTA to get started

Sometimes the tiniest of parts in a welcome electronic mail can communicate volumes a few model. And in terms of Food52’s welcome electronic mail, the preview textual content on the prime of the e-mail, “We brought snacks,” positively accomplishes this.

Also often called a pre-header or snippet textual content, the preview textual content is the copy that will get pulled in from the physique of an electronic mail and displayed subsequent to (or beneath) the topic line in somebody’s inbox. So while you see Food52’s welcome electronic mail in your inbox, you get a style of their model’s character earlier than you even open it.

Welcome email example: Food52 preview text

Food52’s welcome electronic mail additionally does an excellent job of constructing belief by placing a face (make that two faces) to their identify. As quickly as you open the e-mail, you see {a photograph} and message from the corporate’s founders.

2. Monday.com

Type of Welcome: Video

Monday.com welcome email example with a link to watch a video by CEO Roy Man

From the topic line, right down to the conversational tone within the electronic mail physique, the picture of a welcome electronic mail above retains it pleasant and easy, so the main target stays on the introductory video inside.

Monday.com is a activity administration instrument for groups and companies, and the welcome electronic mail you get while you enroll makes you are feeling like a CEO, as a result of Roy Man is talking on to you. The electronic mail even personalizes the opening greeting through the use of the recipient’s first identify, and that is well-known for increasing email click-through rates (particularly if the identify is within the topic line).

The extra you can also make your electronic mail sound like a one-on-one dialog between you and your subscriber, the higher. If you’ve gotten simply so many particulars that it’s good to inform your new buyer about, observe Monday.com’s lead and embed them on a video, relatively than spelling all of them out on the e-mail itself.

3. Kate Spade

Type of Welcome: Thank You

Kate Spade welcome email example with orange envelope graphic saying thank you

Let’s face it, the internet-using public is consistently bombarded with prompts to enroll for and subscribe to all kinds of electronic mail communications. So as a model, when somebody takes the time to sift by way of all of the chaos to deliberately enroll for your electronic mail communications, it is a large deal.

To acknowledge how grateful they’re to the parents who really take their time to subscribe, Kate Spade makes use of a easy however efficient tactic with their welcome emails. They say “Thank You” in large, daring lettering. By inserting that “Thank You” notice on an envelope, Kate Spade recreates the sensation of receiving an precise thanks letter through mail. (The 15% off low cost code does not harm both.)

4. Lyft

Type of Welcome: New Customers

Lyft welcome email example with pink CTA to get started

If there’s a perfect “attitude” that welcome emails ought to give off, Lyft has it. The firm’s easy however vibrant welcome electronic mail focuses solely on the feel and appear of the app, delivering a design that is as heat and clean because the lifts that Lyft desires to offer you.

At the identical time, the e-mail’s branded pink call-to-action attracts your eyes towards the middle of the web page to “Take a Ride”, an inviting language that does not make you are feeling pressured as a brand new person.

5. Munk Pank

Type of Welcome: About Us

Munk Pank welcome email example

The Munk Pank’s welcome electronic mail is the story of why the corporate was based. This is a wholesome snack retailer based by a husband and spouse. In their welcome electronic mail, they point out that they began the corporate as a result of they by no means appeared to seek out nutritious snacks to maintain them energized and on the go.

This is a superb model of a welcome electronic mail as a result of they let their clients know they’ll relate to the issues they’re going through they usually’ve been there. This helps in constructing belief and relatability; it additionally offers clients a peek into what they need to anticipate from their merchandise.

The electronic mail ends by sharing the corporate’s mission to assist them reside a wholesome life-style. This welcome electronic mail lets subscribers know that they are becoming a member of a tribe that’s involved about their wholesome consuming and life-style; a mission that goes past snacks.

6. Who Gives a Crap

Type of Welcome: Product Story

who gives a crap welcome email example

Who Gives a Crap is a company that sells natural bathroom paper, they usually’re enthusiastic about it. Their welcome electronic mail is equally enjoyable and informative. They state all of the explanation why you need to decide for natural and eco-friendly merchandise. Then, they sweeten the pot (pun supposed) by noting that they donate 50% of their earnings to world sanitation initiatives.

The electronic mail reminds the client that they nonetheless get the bathroom paper on the identical value they do within the grocery store. They even have a compelling name to motion of their welcome electronic mail that provides 10% off of their merchandise for individuals who subscribe to their electronic mail checklist. The firm added its “Shop Now” button for comfort, so if readers are satisfied to purchase, they’ll accomplish that in a single click on.

7. SAXX Underwear

Type of Welcome: Free Gift or Offer

saxx welcome email example

SAXX Underwear focuses on males’s underwear, and their welcome electronic mail could be very catchy and artistic. Their topic line “Welcome to you and your balls” is only a style of how they use a humorous and relatable tone to attach with their viewers.

Their welcome electronic mail is visible, too. They show their consolation assure with photographs of fashions carrying their boxers.

The welcome electronic mail additionally offers a ten% off code for first-time consumers and directs them to their retailer. Besides the provide, they current their refund coverage boldly to supply reassurance for prospects who could also be not sure. These gestures assist to construct belief with their new subscribers and encourage them to purchase from them.

What actually stands out within the SAXX Underwear welcome electronic mail is the tone of the copy and the cautious but daring and catchy selection of phrases.

8. InVision

Type of Welcome: Free Trial

InVision welcome email with link to watch video

When you enroll for InImaginative and prescient’s free prototyping app, the welcome electronic mail makes it very clear what the next move must be.

To information folks on learn how to use InImaginative and prescient’s app, the corporate’s welcome electronic mail does not merely checklist out what it’s good to do to get began. Instead, it exhibits you what it’s good to do with a collection of fast movies. Given the visible, interactive nature of the product, this makes lots of sense.

9. Drift

Type of Welcome: Confirmation

Drift welcome email with link to get started

No fancy design work. No movies. No images. The welcome electronic mail Drift sends out after signing up for their e-newsletter is a lesson in minimalism.

The electronic mail opens with a bit of candid commentary on the e-mail itself. “Most people have really long welcome email sequences after you get on their email list,” Dave from Drift writes, earlier than persevering with: “Good news: we aren’t most people.” What follows is just a bulleted checklist of the corporate’s hottest weblog posts. And the one point out of the product is available in a quick postscript on the very finish.

If you are attempting to craft a welcome electronic mail that is non-interruptive, and laser-focused on including worth as a substitute of fluff, this can be a nice instance to observe.

10. Inbound

Type of Welcome: Event Signup

Welcome email examples: Inbound

Inbound attracts enterprise professionals from everywhere in the world. So, it’s becoming that its occasion affirmation electronic mail is straightforward and straightforward to observe, with helpful hyperlinks for occasion data, assist, and accessibility.

Keep scrolling and also you’ll see much more helpful additions, like:

  • Links so as to add the occasion to your calendar
  • Social media sharing buttons
  • Directions by way of Google Maps

This all-in-one method to occasion welcomes makes positive that even when individuals who want to attend solely see one electronic mail, that electronic mail will embody the whole lot they want.

11. Creative Capital

Type of Welcome: New Donor

Welcome email examples: Creative Capital

Nonprofit advertising and marketing could be a problem, however this electronic mail sheds gentle on infinite potentialities. In this welcome electronic mail, donors to Creative Capital get a wholesome dose of inspiration.

The electronic mail begins with a putting GIF that mixes the work of supported artists with shiny thanks messages. It continues with a poetic message concerning the varieties of artists the org helps. This is an opportunity to encourage each donor. It reminds them who their donation is supporting and why that motion has large worth.

12. Baltic Born

Type of Welcome: Customer Loyalty

Welcome email examples: Baltic Born

Frequent consumers can find yourself in additional loyalty packages than they’ll rely, so it’s essential for these welcome emails to face out and exhibit an enormous provide.

From the beginning, this electronic mail focuses on concrete rewards. Then, it offers a transparent clarification of Baltic Born’s reward system. It continues with a button that compels the recipient to get extra factors.

And the monochromatic design is enticing, however not distracting or overwhelming, making it simple to learn on cell gadgets.

13. PepTalkHer

Type of Welcome: Confirmation

Welcome email examples: PepTalkHer

While many subscribers click on submit to resolve an issue, positivity is essential in a welcome electronic mail. This org helps ladies on their path to wage equality. It may very well be tempting for this electronic mail to begin with emotionally-charged language or statistics that present how large an issue the gender pay hole is.

Instead, PepTalkHer exhibits its understanding of its target market. This electronic mail facilities on the help, worth, and total awesomeness of this neighborhood. It additionally provides helpful hyperlinks to social media and web site channels. This helps leap begin every signup’s journey.

14. Third Love

Type of Welcome: Discount Code

Welcome email examples: Third Love

As generative AI runs to the forefront of electronic mail advertising and marketing technique, personalization is extra essential than ever earlier than.

This electronic mail grabs subscribers with a customized provide. The buyer expertise begins with a well-designed on-line quiz. Then, the outcomes of that quiz are woven right into a helpful and private electronic mail that features dimension and product suggestions, together with a reduction provide.

The writing fashion of this electronic mail is private too, with a signoff that sounds each supportive and real.

15. Swipe Files

Type of Welcome: New Customers

Welcome email examples: Swipe Files

There’s nothing fairly like a private welcome electronic mail to make an impression on new subscribers. It’s stated that good writing is sweet considering, and this welcome electronic mail is a superb instance of that concept. This message reads genuine, type, and curious. It makes use of direct language, easy-to-read paragraphs, and easy calls-to-action. This exhibits each subscriber what they’re entering into with their subscription and leaves them excited for extra.

16. Oui the People

Type of Welcome: Discount Code

Welcome email examples: Oui the People

Powerful graphics are one other technique to make a powerful first impression. After signing up for skincare model Oui the People’s mailing checklist, the welcome electronic mail that hits your inbox makes a beautiful visible assertion that exhibits the model’s imaginative and prescient and character. Then, it makes use of daring sort to make a compelling provide.

The copy that follows not solely matches however amplifies the vibe of the opening picture. “Together, we’re going against the grain of traditional beauty to create (damned good) products that feel like they were designed just for you and all of your glorious complexity. Life-changing, not you-changing.” The one-two punch of graphics, CTA, and duplicate makes it powerful to not interact with this welcome.

Welcome Email Templates

Need slightly assist in getting your welcome electronic mail efforts off the bottom? We’ve received you lined with free welcome message templates to streamline the connection course of.

Each template exhibits a special means you may welcome your clients. These examples make it easy to ship a welcome electronic mail to fulfill your buyer’s wants at their present spot within the buyer journey.

About Us

An About Us welcome electronic mail introduces new subscribers to your organization with a firsthand story. It offers you an opportunity to share who you’re, what you do, and what you stand for. This helps you develop a relationship together with your subscriber, which might help them really feel extra invested in your model.

It’s additionally an opportunity to set expectations concerning the content material or advantages you provide to your subscribers.


Hey [First name],

Welcome to [Brand name]. We’re thrilled to have you ever be part of us on our mission to [insert company mission or vision].

We began [Brand name] to resolve [insert the problem your product or service solves] as a result of [creation story for your founder(s)]. We need to encourage folks to [insert big-picture product impact].

We are always refining our product to reside as much as our imaginative and prescient.

We consider that [our product] will make a distinction for you too, and we will not wait to listen to your story. Please be happy to answer to this electronic mail and inform us about you and what you hope to realize.

Thank you for becoming a member of us on this journey. We sit up for listening to your story.

Looking ahead to listening to extra,



Product Story

Product story emails showcase your services or products and provide you with an opportunity to coach and encourage together with your welcome. A product story welcome electronic mail does not simply must be about the way you created your product. It can inform tales about:

  • The drawback your services or products solves
  • Product advantages
  • The supplies you employ to make your product
  • Key product options

This welcome electronic mail might help you broaden model consciousness in addition to enhance buyer engagement and conversions.


Hi [First name],

Thank you for selecting [product or service]. We’re delighted to share [product].

At [Brand name], we perceive that [problem that the product solves] is a problem. That’s why we [share how your product is made, the materials you use, or features]. With our product, you will get [insert the benefits of the product and how it can solve the problem the customer is facing].

Thank you for becoming a member of the [Brand name] neighborhood. We’re right here to assist. And you probably have any questions or suggestions, contact X at [email, social media, or phone number].

p.s. [add a short personalized note for postscript].

With gratitude,




Video welcomes are a fast and highly effective technique to join with new clients, subscribers, or staff. You can characteristic the folks, tradition, or messaging that symbolize your model in your video. Videos are additionally an effective way to share:

  • Product options and advantages
  • Tutorials
  • Promotions

Video welcome emails might help what you are promoting stand out from corporations sending text-only electronic mail communication. They’re additionally a fast technique to seize consideration as you start your relationship with a brand new contact.


Welcome to [Brand name], [first name of your subscriber].

We’re excited to share this video message [insert link to the video]. It will let you know slightly bit about [content of your video].

Watching this fast video is simply step one towards reaching your aim of [desired outcomes for contact]. Our crew is all the time right here to give you the steerage and assets you want.

Thank you for being an element of the [Brand name] neighborhood.



Free Gift or Offer

Free items and welcome affords give new subscribers and clients a tempting purpose to re-engage together with your model. They’re helpful for creating urgency. These welcome emails are additionally an effective way to focus on personalised affords for the newest addition to your electronic mail checklist.

A free provide or unique present can enhance buyer retention and loyalty, in addition to construct anticipation for future affords.


Hey [First name] —

Welcome to [Brand name]!

As the newest (and best) addition to our neighborhood, we might like to offer you a free [insert gift item]. It’s our means of saying thanks for selecting us for your [product type] wants.

To declare your [offer], simply add the promo code FREEGIFT at checkout and your present will probably be on the best way to you quickly.

If you’ve gotten any questions or suggestions till then, please get in contact at [contact information]. We’re all the time right here to assist.

All greatest,

[Signature or Brand name]


Event Signup

An occasion signup welcome electronic mail is essential to the occasion registration course of. This one piece of communication:

  • Confirms profitable occasion registration
  • Offers essential occasion logistics
  • Highlights audio system and different occasion particulars
  • Prepares attendees for the occasion

This sort of welcome electronic mail can also be a primary step to connecting with a buyer. It builds belief and exhibits how they’ll profit from additional engagement.


Hi [Attendee name],

Thank you for registering for [Event name]. We cannot wait for you to hitch us throughout this essential occasion.

This electronic mail consists of your registration affirmation, occasion location, date, and extra.

  • [Registration Confirmation Details]
  • [Attendee name]
  • [Attendee email]
  • [Registration type (such as VIP, General Admission, etc.)]
  • [Number of tickets]
  • [Confirmation code]
  • [Event name]
  • [Event location]
  • [Date and time]

This session will embody [featured panels, speakers, sessions]. We’ve additionally organized [meeting rooms, mixers] for networking alternatives and connecting together with your friends. You’ll even have the possibility to see [special events, attendee-only exclusives].

Note: You’ll want your affirmation code or badge to enter the occasion, and we have connected a PDF with different useful ideas.

If you’ve gotten any questions on your registration, contact [Event organizer] or reply to this electronic mail.

Thank you once more for registering for [Event name]. We cannot wait to see you there!

Best regards,




Confirmation emails can typically really feel chilly or impersonal, so that is one other electronic mail the place it is important so as to add some welcome. A affirmation electronic mail assures your subscriber or purchaser that they’ve efficiently accomplished signup. It’s additionally an opportunity to share helpful data to make them really feel extra snug about what comes subsequent.

For instance, you may need to add order particulars, delivery, or the day of the week your e-newsletter comes out. Personalizing this welcome electronic mail can go an extended technique to constructing belief together with your subscribers.


Hi [First name],

Thank you for your [subscription] to [Newsletter or Brand name]!

There’s only one extra step to finish the method and be part of [Brand name’s] neighborhood of [term that describes your customers, such as business owners, rock stars, nature, lovers]. Click the hyperlink beneath to substantiate your subscription.

With that one click on, you will be the primary to know the newest updates, merchandise, and assets from us. You’ll even have entry to high quality content material and help.

Thank you once more for subscribing. We cannot wait to share and study with you.



Free Trial

Your welcome electronic mail for a free trial is essential as a result of it units the tone for your relationship with every buyer. It’s an opportunity to say thanks, provide additional assist, and set expectations for your product.

This first electronic mail can also be an opportunity to indicate customers learn how to take advantage of of your product and level out options and advantages they may miss on their very own.

This welcome electronic mail has a selected aim — to show that free trial right into a paying buyer. With that in thoughts, it is essential to strike a stability. This electronic mail ought to level out ideas, options, and particulars, however not overwhelm with an excessive amount of data.


Hi [First name]!

Thank you for signing up for your free trial of [product or Company name]. We cannot wait for you to check out our [product].

With your free trial, you will have entry to [popular features] so you may check what works for you. To take advantage of of your free trial, [outline first step], then [list two or three potential use cases].

If you are trying for help or directions, take a look at [links to support, help, and social media resources]. You also can take a fast have a look at the product video beneath for a fast walk-through.

We’ll be in contact with subsequent steps for your trial quickly. Until then, thanks once more for selecting [product or brand name]!

Hoping that is useful,



Thank You

Thank You welcome emails lead with gratitude to your subscribers and clients. Whether they’re signing up for your e-newsletter, RSVPing for an occasion, or making a purchase order, this welcome electronic mail leads with the optimistic.


Hi [First name],

Thank you for selecting [Brand name]. We’re so completely happy you determined to [join, subscribe, complete a purchase].

Giving you a terrific expertise is our prime precedence — and on that notice, we need to ensure you know that our [Customer loyalty team, customer support team, social media community] is right here with information, affords, and extra simply for you.

Again, thanks for selecting [Brand name]. We sit up for providing you high quality merchandise and profitable service for a few years to return.

All greatest,



Welcome Email Template for New Customers

Your new buyer welcome electronic mail usually marks the start of the shopper relationship. This electronic mail often comprises lots of data. It may embody order affirmation, product data, useful ideas, or a evaluate request.

At the identical time, it must set a tone that emphasizes the character and worth of your model and merchandise. So, it must be welcoming, participating, and inspiring.


Hi [Customer],

This is actually thrilling: Welcome (formally) to [your product or service here]. We’re so fortunate to have you ever.

[I/we] are right here to assist ensure you get the outcomes you anticipate from [your product or service here], so don’t hesitate to achieve out with questions. [I’d/we’d] love to listen to from you.

To assist you to get began, [I/we] advocate trying out these assets:

  • [Resource 1]
  • [Resource 2]
  • [Resource 3]

If you want help, you may reply to this electronic mail or give us a name at [555-555-5555]. [I/we] can speak you thru the small print and knowledge it’s good to get began.

Looking ahead to listening to from you,

[Your company/name]


Discount Code

Discount codes make nice welcome emails. This is as a result of they lead with one thing your subscriber desires. It encourages a purchase order, however this electronic mail can also be an opportunity to indicate appreciation, develop model consciousness, or increase new merchandise.

To take advantage of of this sort of welcome electronic mail, take into consideration limited-time or occasion-specific affords. This provides urgency and offers you an opportunity to shortly increase your buyer relationship.


[First name],

You haven’t got to attend to expertise [popular products]. As a welcome to our neighborhood, we’re providing you a particular low cost.

To use your low cost, simply enter the code WELCOME10 while you take a look at. You can use this code to buy [specific products or special promotion].

One other thing: Be positive to take benefit of this provide earlier than [expiration date].

If you want any assist or steerage utilizing your low cost code, simply get in contact with [support team information.]

Thank you!



Customer Loyalty

Some clients will get multiple welcome electronic mail from you, so it is essential to make your welcome electronic mail particular. One instance — your buyer loyalty program. When somebody indicators as much as be an affiliate or joins an incentive program for your model, they want a special type of welcome.

As you draft this electronic mail, deal with personalised connection. Whether you are providing thanks for their help, sharing sneak peeks, or giving unique affords, every buyer must really feel particular.

Use surveys, interactive options, and integrations to gather suggestions from present clients. Then, as soon as your subscribers turn out to be loyal clients, you need to use these instruments to make your loyalty welcome electronic mail tremendous private.


Hey [First name],

Welcome to [Brand loyalty program]! You’ve joined an unique group of clients who make our model and merchandise higher, and we’re so excited you are right here.

Customer loyalty at [Brand name] means [outline top loyalty program benefits]. It’s a private thanks for selecting our merchandise.

Your membership additionally consists of these perks:

[Benefit 1] [Benefit 2] [Benefit 3]

To take advantage of of your advantages, [share first steps to activate membership].

We additionally need to hear from you! Contact us with any questions or suggestions — our crew is all the time right here to assist.

Your first buy, [name of first product purchase], set you on the trail to changing into one of our most loyal clients. We cannot wait to see what you will do as half of our [Loyalty program] neighborhood.

Kind regards,



New Donor

Each new donor has a serious affect on what you are promoting’s future. So, the best way that you just welcome every donor is a key half of their expertise.

This welcome electronic mail is an opportunity to supply thanks, evaluate your organization’s mission and imaginative and prescient, or ask for continued or deeper engagement. The donor welcome electronic mail can also be a time to:

  • Share inspirational tales
  • Highlight the issues your group is working to resolve
  • Offer current information on the standing of your work


Dear [Donor name],

I’m writing to personally welcome you to [Nonprofit Organization name]. Thank you once more for your beneficiant donation.

Your contribution is making a direct affect on our work to [revisit your mission and/or vision].

With your help, our crew will proceed to [outline important services and impact]. With continued work collectively, we are able to make an enduring distinction.

We will keep in contact with updates and occasions at [Nonprofit Organization name]. We’ll additionally share vital updates on how your contribution is bettering [share recent data and statistics toward critical goals].

Thank you once more for your donation, and for selecting to be an element of [Nonprofit Organization name]’s imaginative and prescient.

Best regards,



Now that you just’ve seen some nice examples of welcome emails and templates, let’s dig into the method of writing a terrific electronic mail and catching buyer consideration.

How to Write a Welcome Email

  1. Write a catchy topic line.
  2. Restate your worth proposition.
  3. Show the subsequent onboarding steps.
  4. Generate the “A-ha” second.
  5. Add useful assets.
  6. Provide customer support contact data.
  7. Conclude with a call-to-action.

1. Write a catchy topic line.

Research exhibits that whereas extra than 90% of welcome emails are opened, simply 23% of them are literally learn. That means in case your welcome electronic mail does not catch the attention of your new buyer, they could not know you despatched it in any respect.

The greatest instrument you may leverage to extend electronic mail open charges is the topic line. A catchy and actionable topic line can draw clients in and make them inquisitive about your content material.

When writing topic strains, be sure you embody what your electronic mail is selling and the way it will profit your buyer. Remember to be concise, as a result of the reader can solely see a sentence or two within the preview. rule of thumb is that your topic line ought to give sufficient data to pique the reader’s curiosity, however not sufficient in order that they should open your electronic mail for the total particulars.

2. Restate your worth proposition.

Although this may occasionally look like an pointless step to take, it could actually really provide some important advantages.

The most blatant profit is that it offers the shopper some reassurance that they made the suitable determination signing up. It’s by no means a nasty factor to remind clients why they created an account with you, and it clarifies precisely what they’ll anticipate to realize together with your services or products.

This additionally offers you the chance to obviously clarify any ancillary companies or options that you just provide that would create extra stickiness with what you are promoting. This is very true you probably have a fancy resolution with distinctive options that clients won’t find out about.

3. Show the subsequent onboarding steps.

Now that you have reminded them why they signed up, get them totally arrange together with your services or products. Usually, there are steps that customers should take after signing as much as get essentially the most out of the platform. Examples embody:

  • Completing their profile data
  • Setting preferences
  • Uploading needed data (corresponding to contacts right into a CRM, profile image for a social media profile, and so forth.)
  • Upgrading their account or finishing an order

4. Generate the “A-ha” second.

This is one of an important steps to absorb a welcome electronic mail, and there is a substantial and data-driven purpose behind that. Former Facebook head of development, Chamath Palihapitiya, found that if you will get a person to accumulate seven associates inside 10 days, they have been more likely to see Facebook’s “core value” and turn out to be a returning lively person. This is called an “a-ha moment,” during which the shopper understands how they profit from utilizing your services or products.

The aim is to get the person to this aha second as shortly as attainable so your product sticks and the shopper achieves success as quickly as attainable. This will produce a greater total buyer expertise and in the end assist what you are promoting develop.

To get this carried out, first establish what you are promoting’s “core value” and the obstacles or stipulations clients should full to obtain this worth. Then you need to use your welcome electronic mail to information new clients by way of these duties.

5. Add useful assets.

As talked about within the earlier step, you need the person to see the worth instantly. But, buyer success does not cease there. Depending on the character and complexity of your product, clients may have extra assist. For instance, clients may want steerage on troubleshooting, using superior options, or getting essentially the most worth out of your core options.

It’s probably that you have already created assist content material addressing frequent questions from clients. Whether it is tutorial movies, an FAQ web page, or useful weblog posts containing greatest practices, this assist content material is important to buyer success. Why not embody it in your welcome electronic mail? This offers them the instruments they want upfront with out forcing them to go looking for the knowledge after an issue arises.

6. Provide customer support contact data.

The closing step to setting your clients up for success is ensuring that they know learn how to contact you. You can spend on a regular basis on the planet creating glorious assist content material, however you may’t foresee each attainable drawback that may come up for your clients.

Even for those who might, clients are solely human, and never all of them will probably be prepared to pore by way of your assist assets to seek out the reply to their questions. So it is best to be forthright with clients on how they’ll get in contact with you for assist.

Adding this contact data to your welcome electronic mail is an effective way to put the muse of belief wanted for constructing a relationship. It drives buyer loyalty and reassures readers that you’re obtainable in the event that they want you. Avoid sending clients on a treasure hunt simply to discover a technique to ask you a easy query. This will result in frustration and ship them into the arms of your rivals.

7. Conclude with a call-to-action.

You ought to wrap up your welcome electronic mail with a call-to-action that entices clients to start the onboarding course of. After you’ve got demonstrated your organization’s values and defined how you are going to assist them obtain their objectives, clients will probably be desirous to get began. So, make issues simpler for them by offering a button on the finish of the e-mail that triggers step one within the onboarding course of.

Here’s one instance of what this might appear like.

Food52 welcome email example with CTA

Pro tip: To scale the method, you need to use the steps above to create an AI immediate that may generate a first-draft welcome electronic mail in seconds.

Just plug your worth props, subsequent steps, and CTA right into a instrument like HubSpot’s Campaign Assistant to get began. You may even use the identical prompts to create matching advert copy or touchdown web page content material. HubSpot's AI campaign assistant for generating marketing emails

Get Started with HubSpot’s Campaign Assistant

How to Write an Employee Onboarding Welcome Email

Welcome emails aren’t simply for clients. The onboarding course of has a huge effect on how the brand new staff really feel about your organization, so it is essential to offer it the time and vitality it deserves.

One of the essential elements of this course of is the onboarding welcome electronic mail. It has to match the corporate’s tone and description all of the expectations you’ve gotten for the brand new worker. If that is your first time writing an onboarding electronic mail, you’ll discover the next steps useful.

Here are the steps to observe when writing an onboarding electronic mail.

1. Decide on the content material of your onboarding electronic mail.

Before you begin, it is essential that you’re conscious of the content material of an onboarding welcome electronic mail.

The contents are going to range primarily based on the circumstances. For instance, an electronic mail onboarding distant staff is totally totally different from an onboarding electronic mail for an worker who will work onsite.

For an onsite worker, the onboarding electronic mail ought to embody:

  • Welcome occasions
  • First-day schedule
  • Arrival directions
  • How to entry their workstation
  • Break room particulars (the place to heat lunch, get espresso, and so forth.)
  • Dress code
  • What they’re required to carry (passport, ID, social safety work, or another paperwork)
  • Parking data
  • Contact data

For a distant worker, the content material might embody:

  • First-day schedule
  • Contact data
  • Signup particulars for collaboration instruments
  • Welcome video convention assembly (time to be held)

Again, you may change the content material primarily based in your firm’s wants.

2. Decide on the tone you need to use in your electronic mail.

The subsequent factor it’s good to determine on is the tone you need to use in your onboarding electronic mail. Do you contemplate your organization pleasant, informal, or tremendous formal? Whatever your reply is, it ought to mirror on the tone of the onboarding electronic mail. This offers the worker an thought of the sort of office surroundings they need to anticipate. It additionally units the tone for how your new worker is anticipated to make use of when representing your model.

3. Draft your onboarding electronic mail.

The subsequent step is to draft your onboarding electronic mail. While the tone of your electronic mail may change to suit your wants, right here is an instance of a template you need to use.


Dear [Employee’s name],

We are very excited to welcome you to [company name]. Please bear in mind to hold your ID to get quick access to our premises. We anticipate you to be within the workplace by [time], and our gown code is [formal/super casual].

At [company name], we delight ourselves on creating the most effective surroundings for our staff. As you will see, our crew has already ready your workstation for you and arrange your software program to make your first day simple. You’ll even be given entry to your designated parking spot, a personalized firm bag, t-shirt, and mugs, amongst different goodies.

Our crew has additionally deliberate all the small print for your first week to make sure you settle simply. You’ll obtain a doc together with your schedule and agendas for your first week from HR while you arrive. Human Resources may even assist you to fill within the required paperwork and reply all of your questions. After the assembly with HR, you will be assigned a mentor who will present you the ropes of our firm and the way we get issues carried out.

Our crew is worked up to fulfill you through the [planned event].

If you want any readability earlier than you arrive, please contact me by cellphone [phone number] or electronic mail. I’ll be very happy to assist.

Welcome to the [company name], [employee name]. We are trying ahead to working with you and watching you develop and soar to larger heights!

Warm Regards,



4. Edit your electronic mail.

After writing your electronic mail, ensure you edit it to ensure you embody all the mandatory particulars. You also can use instruments like Grammarly for any grammatical errors. You also can have a colleague double-check the e-mail. Remember to connect any needed paperwork, hyperlinks, or photographs as supplemental data.

5. Send or schedule the e-mail.

Lastly, ship the e-mail or schedule it so it’s acquired in a well timed method. For instance, you need to keep away from sending an onboarding welcome electronic mail on Sunday night, which can give the incorrect impression.

This will permit the brand new Employee to be psychologically ready and discover the mandatory paperwork.

Make a Great First Impression

Bottom line? Whether it is in particular person, over the cellphone, or by electronic mail, first impressions matter. Your welcome electronic mail is usually the primary probability a potential buyer or contact has to see what your model is all about and for those who don’t stick the touchdown, they’ll probably go some place else.

Luckily, writing a terrific welcome electronic mail is straightforward. It’s not essentially simple, however for those who deal with what issues corresponding to compelling topic strains, nice content material, personalised affords, and all the time, all the time a technique to decide out, your first impression might help lay the groundwork for long-term relationships.

Editor’s notice: This put up was initially revealed in April 2016 and has been up to date for comprehensiveness.

customer onboarding templates

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