123: Pain Point SEO – How To Create Content That Converts w/Araminta Robertson
Within the occasion you’re struggling to generate weblog guests that actually converts – this episode is for you!
My customer Araminta Robertson is managing director at Mint Studios, a content material materials promoting firm that focuses on creating content material materials that generates enterprise, not merely guests.
Araminta could be speaking at Brighton SEO this Fall, she has hosted her private podcasts – and I was impressed alongside along with her technique to altering weblog guests into purchasers – she works in fintech nevertheless what we discuss will apply to any agency, B2B or B2C – I really feel this episode will help loads of us.
On this episode:
- The 4 Pillars of a Bottom Funnel Content Method
- Conducting Interviews For Content Evaluation
- Writing Intros That Convert
- Why “Tone Of Voice” May Not Be Essential
- Optimizing For UX and CTAs
- Shopping for Backlinks
- Measuring Content Promoting ROI
- The Cons of Content Briefs (and an Varied)
- Content Promoting Costs
